---
title: "Trend — dog brush - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/dog-brush/trend"
last_updated: "2026-07-31T08:55:23.768Z"
locale: en
meta:
  description: "Niche score 63/100 · £554K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 63/100 · £554K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — dog brush - Flapen"
---

# **dog brush**

**Worth a look**

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 62Growth 56Conversion 83Competition 64Returns 97Price range 43Avg price 23Brand share 80Review moat 23Quality gap 50

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****9.0%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Great****55%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****£554K**

£554K/yr · 737K searches

**Growth**

**Good****+29.5%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****£3.42–£23.81**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Bad****7,507**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****£8.39**

avg listing price — sweet spot $15–$100

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")