---
title: "Dog Brush — £554K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/dog-brush"
last_updated: "2026-07-31T07:19:43.073Z"
locale: en
meta:
description: "Niche score 63/100 · £554K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 63/100 · £554K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Dog Brush — £554K/yr Amazon UK Niche (2026) - Flapen"
---
# **dog brush**
**Worth a look**
Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 62Growth 56Conversion 83Competition 64Returns 97Price range 43Avg price 23Brand share 80Review moat 23Quality gap 50
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Great****55%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****£554K**
£554K/yr · 737K searches
**Growth**
**Good****+29.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£3.42–£23.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****7,507**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£8.39**
avg listing price — sweet spot $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, dog brush is a £554K/yr Amazon United Kingdom market (737K searches/yr). The top 5 brands hold 55% of demand. Verdict: Worth a look — 63/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dog brush market data**
- **Units sold / yr**
- **50K–60K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£420K–£503K**
- units × avg price
- **Conversion rate**
- **9.0%**
- **Avg BSR**
- **#19**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **78%**
- **Out of stock**
- **0.9%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**26 **▼falling
**Sellers**
**49**
**Top-5 brand share**
**55%**
Top 20: 95%
**Top-5 click share**
**47%**
Top 20: 85%
**Open market**
**40%**
- BUGALUGS15% - Candure13% - pecute12% - Elezenioc10% - Vinabo5% - DDSHUN5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +29.5% search growth over the last 90 days.
20K15KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/dog-brush/trend)
## **Top dog brush search terms**
- **dog brush**269K/yr+22.2%6.7% conv. - **dog grooming brush**103K/yr+65.1%5.4% conv. - **dog brushes for grooming**119K/yr+11.6%7.1% conv. - **dog brushes for shedding**50K/yr+46.5%6.4% conv. - **dog hair brush**31K/yr+27.4%5.7% conv. - **dog brush for short hair**24K/yr+48.5%5.9% conv. - **grooming brush for dogs hair**11K/yr+336.9%5.3% conv. - **dog brush for long haired dogs**16K/yr+16.0%5.2% conv. - **dog brushes**16K/yr+14.7%4.1% conv. - **short hair dog brush**13K/yr+38.3%5.2% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/dog-brush/search-terms)
## **Top dog brush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£22K8%£44K12%£67K16%£89K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Candure Dematting Comb for Dog and Cat Pet Grooming Rake and Brushes for Small Medium & Large Dogs 17+9 Double Sided Deshedding Tool Removes Knots and Tangled Hair (Blue)**Candure**£8.14**4.6★15,505 rev](https://www.amazon.co.uk/dp/B08JHTC1LY) [2**Dog Brush Cat Grooming Comb Self Cleaning Pet Slicker Brushes with Smooth handle Dog Grooming Tool with Button for Pet Shedding Brush Cat Massage Clean Tangled**Elezenioc**£5.76**4.4★3,079 rev](https://www.amazon.co.uk/dp/B09WYFJX1K) [3**Pecute Dog & Cat Brush Self Cleaning Slicker Grooming Comb with Round Pins**pecute**£6.52**4.4★23,674 rev](https://www.amazon.co.uk/dp/B0C1RQ67PW) [4**Bugalugs Deshedding Brush for Dogs Cats Horses - Pet Grooming Tool that is Gentle & Effective With Wide Shallow Comb Smooth Groomer for Dog Cat and Horse**BUGALUGS**£10.93**4.3★1,101 rev](https://www.amazon.co.uk/dp/B0F3NTYHNX) [5**Wooden Double Sided Dog Brush - Pet Hair Grooming Tool With Pin and Soft Bristles for Dogs & Cats With Long or Short Hair - Red**DDSHUN**£4.58**4.4★1,193 rev](https://www.amazon.co.uk/dp/B091T7C8NM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bugalugs Deshedding Brush for Dogs Cats Horses - Pet Grooming Tool that is Gentle & Effective With Wide Shallow Comb Smooth Groomer for Dog Cat and Horse**BUGALUGS**£10.93**1,101 rev1y ago](https://www.amazon.co.uk/dp/B0F3NTYHNX) [**Bugalugs Deshedding Brush for Dogs Cats Horses - Pet Grooming Tool that is Gentle & Effective With Wide Shallow Comb Smooth Groomer for Dog Cat and Horse (Black)**BUGALUGS**£11.08**1,101 rev1y ago](https://www.amazon.co.uk/dp/B0F3NVCH1Z) [**BRILLIRARE 2 Pack Dog Grooming Brush Premium Soft Silicone Pet Bath Brushes with Adjustable Handle Shampoo Soothing Comb for Wet Dry Long Short Haired Dogs & Cats Massaging Deshedding**Brillirare**£3.42**461 rev2y ago](https://www.amazon.co.uk/dp/B0D99L9ZS4) [**FurGroom Deshedding Tool for Dogs and Cats-Reduces Shedding by Up to 95% in Less Than 10 Minutesbest Choice for Grooming and Deshedding Your Lovely Pets.Dog Cat Horse Rabbit Brush Dod Comb (YELLOW L**FURGROOM**£7.98**542 rev2y ago](https://www.amazon.co.uk/dp/B0D38JJGHK) [**Groomi Deshedding & Grooming Brush for Dogs Cats Horses & Rabbits - Gentle & Effective Pet Grooming Tool Wide Shallow Comb Smooth Groomer**Groomi**£14.38**1,886 rev2y ago](https://www.amazon.co.uk/dp/B0D1NJHYS6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vinabo Pet Dog Brush Cat Brush Self-Cleaning Slicker Brush Removes Undercoat Dog Brush Cat Brush Short to Long Hair Suitable Gentle Cat Brush Green**Vinabo**£4.65**4.5★**▲ 226%**](https://www.amazon.co.uk/dp/B0CFLL33PG) [**Hertzko Self Cleaning Slicker Dog Brush Cat Brush - The Ultimate Stocking Filler Dog Hair and Cat Hair Remover Ergonomic Cats Comb for Short Haired Cats Long Haired Pet for Grooming**Hertzko**£9.76**4.3★**▲ 99%**](https://www.amazon.co.uk/dp/B00ZGPI3OY) [**Petface Slicker Brush for Dogs/Cats Medium Brown**Petface**£3.63**4.4★**▲ 85%**](https://www.amazon.co.uk/dp/B00JN93PMO) [**Fur Magic Dematting Comb for Dog & Cat Pet Deshedding Tool for Removing Loose Undercoat Knots Mats Dog Brush for Grooming Dual Sided Undercoat Rake**Fur Magic**£9.44**4.5★**▲ 84%**](https://www.amazon.co.uk/dp/B08RCTN2PW) [**Candure Dematting Comb for Dog and Cat Pet Grooming Rake and Brushes for Small Medium & Large Dogs 17+9 Double Sided Deshedding Tool Removes Knots and Tangled Hair (Blue)**Candure**£8.14**4.6★**▲ 71%**](https://www.amazon.co.uk/dp/B08JHTC1LY)
**~~View all trending →~~**
## **What buyers say about dog brush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Hair Removal**28%
*“Great remover of hair”*
**Quality-Overall**14%
*“Very good tool”*
**Ease Of Use**10%
*“EASY TO USE”*
**Value For Money**9%
*“Worth the money”*
**Advertised Vs Actual Product**8%
*“does all things advertised”*
**Brush Quality**6%
*“Amazing brush”*
**Ease Of Cleaning**5%
*“its clean for its next use”*
**Efficiency**4%
*“Absolutely works so well”*
**Soft Feel**3%
*“Soft”*
**Pet Friendly**2%
*“Bought it for my dog 🐶 he loves it”*
### **What buyers complain about **
**Durability**9%
*“easily broke”*
**Value For Money**9%
*“should be cheaper”*
**Quality-Overall**8%
*“Poor Quality”*
**Functionality-Overall**7%
*“Is not as effective as they portray it to be”*
**Hard Feel**6%
*“Also very rough on our dog”*
**Size-Overall**6%
*“a bit small”*
**Advertised Vs Actual Product**6%
*“Bad advertising”*
**Ease Of Use**5%
*“Its always been difficult to manage”*
**Suitability Long Hair**4%
*“no good for long haired dog”*
**Suitability Short Hair**4%
*“Doesnt work for short hair cats”*
### **Top return reasons **
**Functionality-Overall**29%
**Size-Overall**24%
**Advertised Vs Actual Product**7%
**Suitability Short Hair**5%
**Compatibility-Overall**5%
**Quality-Overall**5%
**Suitability Long Hair**4%
**Hard Feel**3%
**Strength**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is dog brush profitable to sell on Amazon United Kingdom?**
- The niche generates £554K/yr across 37 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +29.5%. Flapen's verdict: Worth a look (63/100).
- **How competitive is the dog brush niche?**
- 26 brands and 49 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 55% of demand.
- **What do buyers complain about in dog brush?**
- Top complaints mined from reviews: Durability, Value For Money, Quality-Overall. The return rate is 0.7%.
- **When does demand for dog brush peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the dog brush niche?**
- Listings span £3.42–£23.81; the average listing price is £8.39 (sweet spot $15–$100). The average incumbent carries 7,507 reviews — the moat a new listing must climb.
## **Related niches in Pet Supplies**
- 67 [**dog calming products**](https://flapen.com/research/uk/pet-supplies/dog-calming-products)£665K/yr-22.0%**Worth a look**- 67 [**cat litter tray**](https://flapen.com/research/uk/pet-supplies/cat-litter-tray)£4.8M/yr-3.6%**Worth a look**- 67 [**automatic cat feeder**](https://flapen.com/research/uk/pet-supplies/automatic-cat-feeder)£1.2M/yr+16.2%**Launch it**- 67 [**flea treatment cat**](https://flapen.com/research/uk/pet-supplies/flea-treatment-cat)£3.5M/yr+25.1%**Launch it**- 67 [**dog pram**](https://flapen.com/research/uk/pet-supplies/dog-pram)£309K/yr+39.9%**Worth a look**- 68 [**cat toys**](https://flapen.com/research/uk/pet-supplies/cat-toys)£2.8M/yr+4.0%**Launch it**[**All Pet Supplies niches **](https://flapen.com/research/uk/pet-supplies)