---
title: "Trend — dog bones - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/dog-bones/trend"
last_updated: "2026-07-31T09:25:26.405Z"
locale: en
meta:
  description: "Niche score 55/100 · £373K/yr market · 442K searches/yr · £6.94 avg price. Soft demand (-16.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · £373K/yr market · 442K searches/yr · £6.94 avg price. Soft demand (-16.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — dog bones - Flapen"
---

# **dog bones**

**Worth a look**

Shows low returns (0.1%), but soft demand (-16.8% this quarter) keeps it on the watch list.

Market size 54Growth 17Conversion 95Competition 65Returns 100Price range 20Avg price 19Brand share 34Review moat 24Quality gap 81

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****12.2%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****£373K**

£373K/yr · 442K searches

**Brand share**

**Okay****85%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****5,103.03**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Bad****£1.17–£18.49**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Bad****£6.94**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-16.8%**

90-day search growth — must beat 0% to launch