---
title: "Search terms — dog blanket - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/dog-blanket/search-terms"
last_updated: "2026-07-31T11:31:15.602Z"
locale: en
meta:
  description: "Niche score 59/100 · £404K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · £404K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — dog blanket - Flapen"
---

# **dog blanket**

**Worth a look**

Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 56Growth 16Conversion 54Competition 79Returns 95Price range 28Avg price 25Brand share 79Review moat 70Quality gap 76

**Returns**

**Incredible****1.0%**

return rate — above 5% kills the launch gate

**Competition**

**Great****36%**

top-5 click share — an open shelf

**Brand share**

**Great****56%**

top-5 brand share — no brand owns this niche

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****683.04**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****£404K**

£404K/yr · 1.0M searches

**Conversion**

**Good****4.5%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Okay****£3.35–£19.50**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****£8.94**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-18.0%**

90-day search growth — must beat 0% to launch

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")