---
title: "Products — dog biscuits - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/dog-biscuits/products"
last_updated: "2026-07-31T08:55:49.456Z"
locale: en
meta:
  description: "Niche score 41/100 · £677K/yr market · 215K searches/yr · £12.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 41/100 · £677K/yr market · 215K searches/yr · £12.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — dog biscuits - Flapen"
---

# **dog biscuits**

**Skip it**

Soft demand (-74.1% this quarter) — this niche doesn't clear our bar today.

Market size 67Growth 0Conversion 100Competition 4Returns 100Price range 56Avg price 52Brand share 0Review moat 51Quality gap 25

**Conversion**

**Incredible****25.6%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Market size**

**Good****£677K**

£677K/yr · 215K searches

**Price range**

**Good****£1.91–£31.80**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****£12.28**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****1,460.17**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****95%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-74.1%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand