---
title: "Dog Biscuits — £677K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/dog-biscuits"
last_updated: "2026-07-31T08:39:48.053Z"
locale: en
meta:
description: "Niche score 41/100 · £677K/yr market · 215K searches/yr · £12.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £677K/yr market · 215K searches/yr · £12.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dog Biscuits — £677K/yr Amazon UK Niche (2026) - Flapen"
---
# **dog biscuits**
**Skip it**
Soft demand (-74.1% this quarter) — this niche doesn't clear our bar today.
Market size 67Growth 0Conversion 100Competition 4Returns 100Price range 56Avg price 52Brand share 0Review moat 51Quality gap 25
**Conversion**
**Incredible****25.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Market size**
**Good****£677K**
£677K/yr · 215K searches
**Price range**
**Good****£1.91–£31.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****£12.28**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****1,460.17**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****95%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-74.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, dog biscuits is a £677K/yr Amazon United Kingdom market (215K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–Sep. Verdict: Skip it — 41/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dog biscuits market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£307K–£368K**
- units × avg price
- **Conversion rate**
- **25.6%**
- **Avg BSR**
- **#187**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **0%**
- **Out of stock**
- **22.8%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**98**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**95%**
Top 20: 100%
**Open market**
**0%**
- Bonio88% - Sixyear7% - Our Pet Village5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -74.1% search growth over the last 90 days.
18K13KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar, Sep · busiest ÷ quietest = 5.2×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/dog-biscuits/trend)
## **Top dog biscuits search terms**
- **bonio dog biscuits**97K/yr-74.3%18.7% conv. - **bonio**46K/yr-69.5%16.6% conv. - **bonios for dogs original**28K/yr-78.4%20.8% conv. - **bonios**14K/yr-72.2%18.6% conv. - **boneos original dog biscuits**10K/yr-66.6%22.1% conv. - **bonio dog biscuits 12.5kg**7K/yr-78.1%10.0% conv. - **bono dog biscuit**4K/yr-49.9%15.9% conv. - **boneo**4K/yr-58.0%18.7% conv. - **bonio dog biscuits original**4K/yr-96.1%14.4% conv. - **bonios for dogs 650g**3K/yr-96.3%10.8% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/dog-biscuits/search-terms)
## **Top dog biscuits products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£102K30%£203K45%£305K60%£406K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BONIO Original Dog Biscuits 650g**Bonio**£1.91**4.7★4,846 rev](https://www.amazon.co.uk/dp/B004FG852K) [2**BONIO Chicken Dog Biscuits 650g (Pack of 5)**Bonio**£8.58**4.7★1,632 rev](https://www.amazon.co.uk/dp/B006OMAW42) [3**BONIO Original Dog Biscuits 12.5kg**Bonio**£31.80**4.5★1,521 rev](https://www.amazon.co.uk/dp/B003TL06Y2) [4**Bonio Original Dog Biscuits 4 x 1.2kg**Sixyear**£21.99**4.5★159 rev](https://www.amazon.co.uk/dp/B00NE4JPHI) [5**Bonio WITH CHICKEN 1.2KG**Our Pet Village**£7.11**4.6★240 rev](https://www.amazon.co.uk/dp/B079KQCPLV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bonio WITH CHICKEN 1.2KG**Our Pet Village**£7.11**240 rev8y ago](https://www.amazon.co.uk/dp/B079KQCPLV) [**Bonio Original Dog Biscuits 4 x 1.2kg**Sixyear**£21.99**159 rev11y ago](https://www.amazon.co.uk/dp/B00NE4JPHI) [**BONIO Chicken Dog Biscuits 650g**Bonio**£2.29**363 rev14y ago](https://www.amazon.co.uk/dp/B0075JAS4M) [**BONIO Chicken Dog Biscuits 650g (Pack of 5)**Bonio**£8.58**1,632 rev14y ago](https://www.amazon.co.uk/dp/B006OMAW42) [**BONIO Original Dog Biscuits 650g**Bonio**£1.91**4,846 rev15y ago](https://www.amazon.co.uk/dp/B004FG852K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BONIO Original Dog Biscuits 650g**Bonio**£1.91**4.7★**▲ 78%**](https://www.amazon.co.uk/dp/B004FG852K) [**Bonio WITH CHICKEN 1.2KG**Our Pet Village**£7.11**4.6★**▼ 28%**](https://www.amazon.co.uk/dp/B079KQCPLV) [**BONIO Original Dog Biscuits 12.5kg**Bonio**£31.80**4.5★**▼ 30%**](https://www.amazon.co.uk/dp/B003TL06Y2) [**BONIO Chicken Dog Biscuits 650g**Bonio**£2.29**4.6★**▼ 34%**](https://www.amazon.co.uk/dp/B0075JAS4M) [**BONIO Chicken Dog Biscuits 650g (Pack of 5)**Bonio**£8.58**4.7★**▼ 35%**](https://www.amazon.co.uk/dp/B006OMAW42)
**~~View all trending →~~**
## **What buyers say about dog biscuits**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**55%
*“Dogs absolutely love these”*
**Value For Money**20%
*“Excellent value for money”*
**Quality-Overall**7%
*“Great product”*
**Advertised Vs Actual Product**5%
*“As described”*
**Fun/Entertainment Experience**5%
*“Enjoyed by 5 Sighthounds”*
**Locally Manufactured**2%
*“Made in the UK”*
**Taste-Overall**2%
*“Love them as a treat or as part of a meal will continue to buy them as a good value for money”*
**Ingredients-Overall**2%
*“Its our favourite dog biscuit because they dont give the dogs any abdominal concerns”*
**Size-Overall**2%
*“They love them a good value for money nice size the dogs”*
**Ease Of Cleaning**1%
*“clean their teeth at the same time”*
### **What buyers complain about **
**Advertised Vs Actual Product**100%
*“Picture not correct”*
## **Common questions**
- **Is dog biscuits profitable to sell on Amazon United Kingdom?**
- The niche generates £677K/yr across 6 tracked products. 90-day search growth is -74.1%. Flapen's verdict: Skip it (41/100).
- **How competitive is the dog biscuits niche?**
- 3 brands and 98 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in dog biscuits?**
- Top complaints mined from reviews: Advertised Vs Actual Product. The return rate is 0.1%.
- **When does demand for dog biscuits peak?**
- Demand peaks in Feb–Mar–Sep; the busiest month runs 5.2× the quietest.
- **What does it cost to enter the dog biscuits niche?**
- Listings span £1.91–£31.80; the average listing price is £12.28 (sweet spot $15–$100). The average incumbent carries 1,460 reviews — the moat a new listing must climb.
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