---
title: "Search terms — dog balls - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/dog-balls/search-terms"
last_updated: "2026-07-31T12:24:54.649Z"
locale: en
meta:
  description: "Niche score 55/100 · £1.1M/yr market · 1.3M searches/yr. A deep review moat (12,106 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · £1.1M/yr market · 1.3M searches/yr. A deep review moat (12,106 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — dog balls - Flapen"
---

# **dog balls**

**Worth a look**

Shows low returns (0.4%), but a deep review moat (12,106 avg reviews) keeps it on the watch list.

Market size 80Growth 39Conversion 88Competition 44Returns 98Price range 31Avg price 24Brand share 31Review moat 21Quality gap 55

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****10.2%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****£1.1M**

£1.1M/yr · 1.3M searches

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****59%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+10.9%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****£3.96–£19.99**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Bad****£8.78**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****12,105.65**

avg incumbent reviews — the moat a new listing must climb