---
title: "Search terms — dog anxiety relief - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/dog-anxiety-relief/search-terms"
last_updated: "2026-07-31T17:19:30.916Z"
locale: en
meta:
  description: "Niche score 58/100 · £721K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · £721K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — dog anxiety relief - Flapen"
---

# **dog anxiety relief**

**Worth a look**

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 69Growth 4Conversion 92Competition 40Returns 99Price range 77Avg price 83Brand share 40Review moat 25Quality gap 90

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****11.2%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Great****£18.06**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£8.33–£37.75**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****£721K**

£721K/yr · 358K searches

**Competition**

**Okay****61%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****81%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****3,970.79**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-42.1%**

90-day search growth — must beat 0% to launch

**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")