---
title: "Products — dog agility equipment - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/dog-agility-equipment/products"
last_updated: "2026-07-31T15:17:11.537Z"
locale: en
meta:
  description: "Niche score 55/100 · £106K/yr market · 185K searches/yr · £28.79 avg price. Soft demand (-11.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · £106K/yr market · 185K searches/yr · £28.79 avg price. Soft demand (-11.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — dog agility equipment - Flapen"
---

# **dog agility equipment**

**Worth a look**

Shows low returns (0.5%), but soft demand (-11.5% this quarter) keeps it on the watch list.

Market size 26Growth 19Conversion 25Competition 68Returns 97Price range 85Avg price 95Brand share 46Review moat 88Quality gap 80

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****£28.79**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****243**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****£5.45–£80.47**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****44%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****£106K**

£106K/yr · 185K searches

**Conversion**

**Bad****2.0%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-11.5%**

90-day search growth — must beat 0% to launch