---
title: "Dog Advent Calendar 2022 — £47K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/dog-advent-calendar-2022"
last_updated: "2026-07-31T13:10:40.847Z"
locale: en
meta:
description: "Niche score 29/100 · £47K/yr market · 455K searches/yr · £8.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 29/100 · £47K/yr market · 455K searches/yr · £8.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dog Advent Calendar 2022 — £47K/yr Amazon UK Niche (2026) - Flapen"
---
# **dog advent calendar 2022**
**Skip it**
Prices mostly outside the sweet spot ($3.82–$11.38) — this niche doesn't clear our bar today.
Market size 12Growth 5Conversion 16Competition 4Returns 100Price range 0Avg price 23Brand share 13Review moat 85Quality gap 75
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****306.83**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£8.17**
avg listing price — sweet spot $15–$100
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£47K**
£47K/yr · 455K searches
**Growth**
**Bad****-39.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****95%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****£3.82–£11.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, dog advent calendar 2022 is a £47K/yr Amazon United Kingdom market (455K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 29/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dog advent calendar 2022 market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£245K–£327K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#1,170**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **33%**
- **Out of stock**
- **40.1%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **—flat
**Sellers**
**12**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**95%**
Top 20: 100%
**Open market**
**0%**
- Pooch & Mutt26% - Denzel's23% - Good Boy22% - Lily's Kitchen16% - Scrumbles8% - SKIPPER'S5%
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — -39.9% search growth over the last 90 days.
100K60KSpike '24Holiday '24Spike '25Holiday '25Spike '26Prime Day '26 seasonSepDecJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 607.6×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/dog-advent-calendar-2022/trend)
## **Top dog advent calendar 2022 search terms**
- **dog advent calendar**92K/yr+27.3%0.2% conv. - **advent calendar for dogs**39K/yr+209.2%0.3% conv. - **advent calendars for dogs**4K/yr+13.9%0.0% conv. - **lilys kitchen advent calendar**2K/yr-13.3%0.0% conv. - **doggy advent calendar 2025**5K/yr-89.2%0.0% conv. - **good boy advent calendar**3K/yr-85.2%0.0% conv. - **dogs advent calendar**7K/yr-92.2%0.0% conv. - **dog advent calender**3K/yr-91.2%0.0% conv. - **dog advent calendars**4K/yr-87.5%0.0% conv. - **advent calendar dogs**4K/yr-89.5%0.0% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/dog-advent-calendar-2022/search-terms)
## **Top dog advent calendar 2022 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£9K30%£14K40%£19K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pooch & Mutt - Christmas Advent Calendar for Dogs Meaty Treats**Pooch & Mutt**£8.28**4.4★893 rev](https://www.amazon.co.uk/dp/B009IK5Q1Q) [2**Denzels Jumbo Christmas Dog Advent Calendar 2025 - All Natural Christmas Dog Treats - 292g**Denzel's**£11.30**4.5★358 rev](https://www.amazon.co.uk/dp/B0CL9V4CYB) [3**Good Boy Christmas Dog Advent Calendar With Rawhide Free Treats**Good Boy**£3.82**4.2★186 rev](https://www.amazon.co.uk/dp/B0CH145G8N) [4**Lilys Kitchen Made with Natural Ingredients Christmas Advent Calendar Treats for Adult Dogs**Lily's Kitchen**£7.56**4.2★120 rev](https://www.amazon.co.uk/dp/B0FN4CNWXS) [5**Scrumbles Dog Advent Calendar with Natural Dog Treats**Scrumbles**£6.65**4.4★249 rev](https://www.amazon.co.uk/dp/B0D81FY58K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lilys Kitchen Made with Natural Ingredients Christmas Advent Calendar Treats for Adult Dogs**Lily's Kitchen**£7.56**120 rev11mo ago](https://www.amazon.co.uk/dp/B0FN4CNWXS) [**Scrumbles Dog Advent Calendar with Natural Dog Treats**Scrumbles**£6.65**249 rev2y ago](https://www.amazon.co.uk/dp/B0D81FY58K) [**Denzels Jumbo Christmas Dog Advent Calendar 2025 - All Natural Christmas Dog Treats - 292g**Denzel's**£11.30**358 rev2y ago](https://www.amazon.co.uk/dp/B0CL9V4CYB) [**Good Boy Christmas Dog Advent Calendar With Rawhide Free Treats**Good Boy**£3.82**186 rev3y ago](https://www.amazon.co.uk/dp/B0CH145G8N) [**SKIPPERS 2025 Christmas Advent Calendar for Dogs (Special Limited Stock Edition) - Fishy Advent Calendar Contains Little Gems Fish Skin & Luxury Whitefish Cubes Whitefish & Herb Sausage Slices**SKIPPER'S**£11.38**35 rev4y ago](https://www.amazon.co.uk/dp/B0FSG4SYMY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Good Boy Christmas Dog Advent Calendar With Rawhide Free Treats**Good Boy**£3.82**4.2★**▲ 1000%**](https://www.amazon.co.uk/dp/B0CH145G8N) [**Pooch & Mutt - Christmas Advent Calendar for Dogs Meaty Treats**Pooch & Mutt**£8.28**4.4★**▲ 13%**](https://www.amazon.co.uk/dp/B009IK5Q1Q) [**Denzels Jumbo Christmas Dog Advent Calendar 2025 - All Natural Christmas Dog Treats - 292g**Denzel's**£11.30**4.5★**▼ 14%**](https://www.amazon.co.uk/dp/B0CL9V4CYB) [**Lilys Kitchen Made with Natural Ingredients Christmas Advent Calendar Treats for Adult Dogs**Lily's Kitchen**£7.56**4.2★**▼ 27%**](https://www.amazon.co.uk/dp/B0FN4CNWXS) [**SKIPPERS 2025 Christmas Advent Calendar for Dogs (Special Limited Stock Edition) - Fishy Advent Calendar Contains Little Gems Fish Skin & Luxury Whitefish Cubes Whitefish & Herb Sausage Slices**SKIPPER'S**£11.38**4.1★**▼ 39%**](https://www.amazon.co.uk/dp/B0FSG4SYMY)
**~~View all trending →~~**
## **What buyers say about dog advent calendar 2022**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**27%
*“making it easier to enjoy the daily ritual without feeling too guilty about it”*
**Value For Money**25%
*“Good value”*
**Pet Friendly**19%
*“My dog loves these treats”*
**Size-Overall**6%
*“Perfect size packs to take out in your bag for treats on the go”*
**Flavor**6%
*“You get a good amount each day and various flavors”*
**Ease Of Use**2%
*“The daily doors are easy to open”*
**Design-Overall**2%
*“The calendar itself is beautifully designed and sturdy, looking lovely sitting on the counter alongside the human ones”*
**Ingredients-Overall**2%
*“natural ingredients rather than the usual cheap fillers”*
**Taste-Overall**2%
*“The variety of treats inside is fantastic, featuring delicious festive flavors like turkey, chicken, and cranberry”*
**Quality-Overall**2%
*“It is wonderful to find a holiday treat calendar that focuses so heavily on high-quality”*
### **What buyers complain about **
**Ease Of Use**50%
*“Very difficult to get into had to use extreme force very frustrating & unhelpful”*
**Value For Money**38%
*“Shockingly expensive for tiny”*
## **Common questions**
- **Is dog advent calendar 2022 profitable to sell on Amazon United Kingdom?**
- The niche generates £47K/yr across 6 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -39.9%. Flapen's verdict: Skip it (29/100).
- **How competitive is the dog advent calendar 2022 niche?**
- 6 brands and 12 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in dog advent calendar 2022?**
- Top complaints mined from reviews: Ease Of Use, Value For Money. The return rate is 0.1%.
- **When does demand for dog advent calendar 2022 peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 607.6× the quietest.
- **What does it cost to enter the dog advent calendar 2022 niche?**
- Listings span £3.82–£11.38; the average listing price is £8.17 (sweet spot $15–$100). The average incumbent carries 307 reviews — the moat a new listing must climb.
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