---
title: "Search terms — dentastix small dogs - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/dentastix-small-dogs/search-terms"
last_updated: "2026-07-31T14:53:38.835Z"
locale: en
meta:
  description: "Niche score 39/100 · £69K/yr market · 45K searches/yr · £7.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 39/100 · £69K/yr market · 45K searches/yr · £7.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — dentastix small dogs - Flapen"
---

# **dentastix small dogs**

**Skip it**

Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.

Market size 17Growth 19Conversion 100Competition 32Returns 100Price range 19Avg price 22Brand share 14Review moat 44Quality gap 30

**Conversion**

**Incredible****19.6%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Okay****2,069.33**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****66%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****£7.85**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-11.7%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****£1.14–£18.15**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Bad****£69K**

£69K/yr · 45K searches

**Brand share**

**Bad****94%**

top-5 brand share — brand-locked demand