---
title: "Trend — dental cat food - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/dental-cat-food/trend"
last_updated: "2026-07-31T14:22:10.313Z"
locale: en
meta:
  description: "Niche score 54/100 · £126K/yr market · 74K searches/yr · £22.07 avg price. Soft demand (-1.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £126K/yr market · 74K searches/yr · £22.07 avg price. Soft demand (-1.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — dental cat food - Flapen"
---

# **dental cat food**

**Worth a look**

Shows low returns (0.0%), but soft demand (-1.9% this quarter) keeps it on the watch list.

Market size 29Growth 24Conversion 78Competition 58Returns 100Price range 73Avg price 93Brand share 30Review moat 78Quality gap 43

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****£22.07**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****7.7%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Great****440.92**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****£1.18–£52.23**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****£126K**

£126K/yr · 74K searches

**Growth**

**Bad****-1.9%**

90-day search growth — must beat 0% to launch