---
title: "Trend — collars harnesses & leads for dogs - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/collars-harnesses-leads-for-dogs/trend"
last_updated: "2026-07-31T14:53:20.352Z"
locale: en
meta:
  description: "Niche score 26/100 · £135K/yr market · 470K searches/yr · £10.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 26/100 · £135K/yr market · 470K searches/yr · £10.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — collars harnesses & leads for dogs - Flapen"
---

# **collars harnesses & leads for dogs**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 30Growth 11Conversion 34Competition 17Returns 28Price range 0Avg price 37Brand share 0Review moat 17Quality gap 84

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****£10.45**

avg listing price — sweet spot $15–$100

**Conversion**

**Okay****2.7%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****£135K**

£135K/yr · 470K searches

**Returns**

**Okay****4.8%**

return rate — above 5% kills the launch gate

**Competition**

**Bad****79%**

top-5 click share — a locked-up shelf

**Review moat**

**Bad****19,481.82**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-27.1%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****£5.62–£15.00**

cheapest to priciest tracked listing — scored on the share inside $15–$100