---
title: "Citronella Dog Collar — £34K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/citronella-dog-collar"
last_updated: "2026-07-31T10:31:31.353Z"
locale: en
meta:
description: "Niche score 56/100 · £34K/yr market · 20K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · £34K/yr market · 20K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Citronella Dog Collar — £34K/yr Amazon UK Niche (2026) - Flapen"
---
# **citronella dog collar**
**Worth a look**
Shows beatable incumbent ratings (3.5★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 9Growth 24Conversion 66Competition 77Returns 55Price range 90Avg price 95Brand share 37Review moat 85Quality gap 100
**Quality gap**
**Incredible****3.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Incredible****£29.76**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£12.52–£51.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****302.76**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Conversion**
**Good****5.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Good****2.8%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-1.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£34K**
£34K/yr · 20K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, citronella dog collar is a £34K/yr Amazon United Kingdom market (20K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Aug. Verdict: Worth a look — 56/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **citronella dog collar market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **£30K–£37K**
- units × avg price
- **Conversion rate**
- **5.9%**
- **Avg BSR**
- **#48**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **97%**
- **Out of stock**
- **41.5%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **237 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**10 **▼falling
**Sellers**
**14**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**38%**
Top 20: 87%
**Open market**
**11%**
- QueenMew41% - PUGTOW15% - Gutes Leben11% - POIIOPY8% - SUPERNIGHT8% - HOMELYLIFE6% - Open — no brand owns it (4 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.8% search growth over the last 90 days.
700500Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/citronella-dog-collar/trend)
## **Top citronella dog collar search terms**
- **citronella dog collar to stop barking**6K/yr-33.7%5.0% conv. - **citronella dog collar**5K/yr+26.3%4.8% conv. - **citronella collars for dogs**3K/yr+23.5%4.9% conv. - **dog spray collar**3K/yr+26.8%5.0% conv. - **spray collars for dogs**3K/yr-4.0%3.7% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/citronella-dog-collar/search-terms)
## **Top citronella dog collar products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£1K6%£2K9%£3K12%£4K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Anti Bark Collars for Dogs Citronella Dog Bark Collar Stop Dogs Barking Rechargeable Anti Barking Dog Collars with 2 Straps Spray Collar Safe & Automatic for Indoor Outdoor**QueenMew**£25.57**3.0★6 rev](https://www.amazon.co.uk/dp/B0FV8RCRLF) [2**Humane No Shock Dog Bark Collar with Spray | Anti Barking Training Collar 5 Safe Modes & 5 Levels | Rechargeable Waterproof for S/M/L Dogs (8-110 lbs) (Citronella Spray Not Included)**PUGTOW**£25.08**3.5★45 rev](https://www.amazon.co.uk/dp/B0GLYS94KK) [3**Citronella Dog Training Collar with RemoteOnly Work with Remote 4 Modes**Gutes Leben**£46.54**4.1★182 rev](https://www.amazon.co.uk/dp/B0D48NKWKB) [4**Anti Bark Collars for Dogs Citronella Dog Bark Collar Stop Dogs Barking Rechargeable Anti Barking Dog Collars with 2 Straps Spray Collar Safe & Automatic for Indoor Outdoor**QueenMew**£28.06**4.2★37 rev](https://www.amazon.co.uk/dp/B0FR9BPNTC) [5**HOMELYLIFE Dog Anti-Bark Collar 4 Modes (Vibration/Sound/Spray/Reinforcement Spray) No Shock 1000ft Range Upgrade Stop Barking Remote Training Collar for Small Medium & Large Dogs**HOMELYLIFE**£34.09**3.5★170 rev](https://www.amazon.co.uk/dp/B0D7PL571P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Anti Bark Collars for Dogs Citronella Dog Bark Collar Stop Dogs Barking Rechargeable Anti Barking Dog Collars with 2 Straps Spray Collar Safe & Automatic for Indoor Outdoor**QueenMew**£28.12**12 rev3mo ago](https://www.amazon.co.uk/dp/B0FV8SJ82T) [**Anti Bark Collars for Dogs Citronella Dog Bark Collar Stop Dogs Barking Rechargeable Anti Barking Dog Collars with 2 Straps Spray Collar Safe & Automatic for Indoor Outdoor**QueenMew**£30.09**6 rev3mo ago](https://www.amazon.co.uk/dp/B0FV8WFND6) [**Humane No Shock Dog Bark Collar with Spray | Anti Barking Training Collar 5 Safe Modes & 5 Levels | Rechargeable Waterproof for S/M/L Dogs (8-110 lbs) (Citronella Spray Not Included)**PUGTOW**£25.08**45 rev5mo ago](https://www.amazon.co.uk/dp/B0GLYS94KK) [**Anti Barking Dog Collars Waterproof Bark Collar Stop Dog Barking with 3 Adjustable Sensitivity & Spray Levels No Shock SAFE HUMANE(Excludes Citronella Spray Refill) for Small Medium Large Dogs**Fuutilake**£19.60**5 rev7mo ago](https://www.amazon.co.uk/dp/B0G6KWDS3G) [**Citronella Bark Collar for Dogs - Spray Dog Training Collar No Shock Anti Barking Collar with 5 Adjustable Sensitivity Beep/Vibration/Spray Rechargeable Auto Stop Barking for Small Medium Large Dogs**TYVIFKE**£23.47**15 rev8mo ago](https://www.amazon.co.uk/dp/B0G4CC4QX7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Anti Bark Collars for Dogs Auto Citronella Dog Collar Stop Barking Citronella Bark Collar with 3 Adjustable Sensitivity & Spray Levels Anti Barking Dog Collars with 2 Straps for Small Large Dogs**QueenMew**£30.26**1.4★**▲ 246%**](https://www.amazon.co.uk/dp/B0FR9KM5D8) [**Anti Bark Collars for Dogs Auto Citronella Dog Collar Stop Barking Citronella Bark Collar with 3 Adjustable Sensitivity & Spray Levels Anti Barking Dog Collars with 2 Straps for Small Large Dogs**QueenMew**£32.54**4.3★**▲ 246%**](https://www.amazon.co.uk/dp/B0FR8FCL7G) [**Anti Bark Collars for Dogs Auto Citronella Dog Collar Stop Barking Citronella Bark Collar with 3 Adjustable Sensitivity & Spray Levels Anti Barking Dog Collars with 2 Straps for Small Large Dogs**QueenMew**£27.84**2.8★**▲ 245%**](https://www.amazon.co.uk/dp/B0FR9L147Q) [**Anti Bark Collars for Dogs Citronella Dog Bark Collar Stop Dogs Barking Rechargeable Anti Barking Dog Collars with 2 Straps Spray Collar Safe & Automatic for Indoor Outdoor**QueenMew**£28.06**4.2★**▲ 245%**](https://www.amazon.co.uk/dp/B0FR9BPNTC) [**Anti Bark Collars for Dogs Auto Citronella Dog Collar Stop Barking Citronella Bark Collar with 3 Adjustable Sensitivity & Spray Levels Anti Barking Dog Collars with 2 Straps for Small Large Dogs**QueenMew**£32.75**4.3★**▲ 242%**](https://www.amazon.co.uk/dp/B0FR9BPG61)
**~~View all trending →~~**
## **What buyers say about citronella dog collar**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**13%
*“Easy to use”*
**Value For Money**8%
*“does work very well worth every penny”*
**Collar Quality**8%
*“Brilliant collar”*
**Quality-Overall**8%
*“feels well made”*
**Battery Life**6%
*“The battery life is impressive”*
**Spray/Flow**6%
*“the little spray hole was great as it let a air noise out. didnt want to use spray”*
**Advertised Vs Actual Product**6%
*“does everything it says”*
**Charging**4%
*“Charged it as advised”*
**Adjustability/Rotatability/Reclining**3%
*“easy to adjust”*
**Instructions/User Manual/Troubleshooting**3%
*“The handset info was good - clear”*
### **What buyers complain about **
**Functionality-Overall**24%
*“Doesn't work”*
**Durability**13%
*“Broke after 1 month”*
**Value For Money**11%
*“Waste of a lot of money”*
**Charging**10%
*“Doesn't work, stopped charging and wont hold the charge”*
**Spray/Flow**8%
*“this thing doesnt spray”*
**Size-Overall**5%
*“Ie not fit for the purpose intended”*
**Advertised Vs Actual Product**4%
*“It doesn't do what ot says”*
**Water Resistance**3%
*“Be careful, after less than a year the collar was no longer waterproof and no longer works”*
**Smell**2%
*“Dogs get used to the smell”*
**Leak-Proof**2%
*“now it leaks when I try and fill it, so the spray is not working”*
### **Top return reasons **
**Functionality-Overall**37%
**Size-Overall**15%
**Spray/Flow**10%
**Charging**8%
**Defective Material/Parts**7%
**Compatibility-Overall**4%
**Durability**2%
**Weight Heavy**2%
**Advertised Vs Actual Product**2%
**Leak-Proof**2%
## **Common questions**
- **Is citronella dog collar profitable to sell on Amazon United Kingdom?**
- The niche generates £34K/yr across 29 tracked products. 1 of 16 products launched in the last 360 days are still selling. 90-day search growth is -1.8%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the citronella dog collar niche?**
- 10 brands and 14 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in citronella dog collar?**
- Top complaints mined from reviews: Functionality-Overall, Durability, Value For Money. The return rate is 2.8%.
- **When does demand for citronella dog collar peak?**
- Demand peaks in Aug; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the citronella dog collar niche?**
- Listings span £12.52–£51.42; the average listing price is £29.76 (sweet spot $15–$100). The average incumbent carries 303 reviews — the moat a new listing must climb.
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