---
title: "Chicken Twists for Dogs — £792K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/chicken-twists-for-dogs"
last_updated: "2026-07-31T06:32:54.318Z"
locale: en
meta:
description: "Niche score 56/100 · £792K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · £792K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Chicken Twists for Dogs — £792K/yr Amazon UK Niche (2026) - Flapen"
---
# **chicken twists for dogs**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 72Growth 13Conversion 82Competition 77Returns 100Price range 55Avg price 62Brand share 15Review moat 66Quality gap 22
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Market size**
**Good****£792K**
£792K/yr · 668K searches
**Review moat**
**Good****840.24**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****£13.49**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£1.25–£31.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-23.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, chicken twists for dogs is a £792K/yr Amazon United Kingdom market (668K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov. Verdict: Worth a look — 56/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chicken twists for dogs market data**
- **Units sold / yr**
- **40K–50K**
- avg 750–1,000/product
- **Revenue / yr**
- **£540K–£675K**
- units × avg price
- **Conversion rate**
- **8.8%**
- **Avg BSR**
- **#248**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **65%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**12 **▲rising
**Sellers**
**183**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**38%**
Top 20: 74%
**Open market**
**5%**
- Good Boy87% - WUNDAPETS2% - PET MUNCHIES2% - Brand Wagtastic2% - Petstyle Living1% - Woolf1% - Open — no brand owns it (6 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -23.5% search growth over the last 90 days.
35K25KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/chicken-twists-for-dogs/trend)
## **Top chicken twists for dogs search terms**
- **good boy**352K/yr-33.8%1.0% conv. - **good boy dog treats**155K/yr-15.3%10.5% conv. - **good boy chewy twists with chicken**24K/yr-4.1%14.8% conv. - **goodboy**18K/yr-9.5%2.7% conv. - **chicken dog treats**15K/yr-15.5%6.2% conv. - **chesters dog treats**14K/yr-4.6%0.6% conv. - **goodboy dog treat**11K/yr+2.6%8.8% conv. - **good boy dog chews**9K/yr+25.3%7.8% conv. - **dog treats good boy**9K/yr-8.3%10.8% conv. - **good boy treats**8K/yr-11.5%10.3% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/chicken-twists-for-dogs/search-terms)
## **Top chicken twists for dogs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£32K8%£63K12%£95K16%£127K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Good Boy - Chewy Twists With Chicken - Dog Treats - Made With 100% Natural Chicken Breast Meat - 320 Grams - Gluten Free Dog Treats (Case of 3)**Good Boy**£17.33**4.7★4,815 rev](https://www.amazon.co.uk/dp/B076WRVJMQ) [2**Good Boy Chewy Twisters With Real Chicken 90 g (Pack of 5)**Good Boy**£12.07**4.7★1,587 rev](https://www.amazon.co.uk/dp/B00A0IZKXE) [3**Good Boy - Mega Chewy Twist - Made With 100% Natural Chicken Breast Meat - 70 Grams - High In Protein Dog Treats - Case of 18**Good Boy**£21.99**4.6★1,583 rev](https://www.amazon.co.uk/dp/B06XWWK2BS) [4**Dog Treats Good Boy Selection Chicken Flavour Variety Pack 4 Different Packs of Treats**Good Boy**£10.79**4.6★444 rev](https://www.amazon.co.uk/dp/B077MJJP2T) [5**Good Boy Chicken Strips - Natural Dog Treats - Wheat and Cereal Free Recipe - Bulk Box - 3 x 350g**Good Boy**£18.88**4.5★1,130 rev](https://www.amazon.co.uk/dp/B09WRP23GN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Good Boy - Chewy Twists With Chicken - Made With 100% Natural Chicken Breast Meat - 320 Grams - Gluten Free Dog Treats (Case of 5)**Good Boy**£31.69**68 rev1y ago](https://www.amazon.co.uk/dp/B0DLBP7PQ6) [**10 PACK GOOD BOY MEGA CHEWT TWIST WITH CHICKEN BREAST MEAT HIGH PROTEIN DOG TREATS 70G**WUNDAPETS**£15.25**56 rev1y ago](https://www.amazon.co.uk/dp/B0DHZZC9K1) [**Good Boy Meaty Strips - Natural Dog Treats - Chicken Beef & Duck Variety - Bulk Box - 3 x 300g**Good Boy**£18.94**108 rev2y ago](https://www.amazon.co.uk/dp/B0D4DXVM2W) [**Good Boy Meaty Sticks Variety Pack - Natural Dog Treats - Training Treats - Bulk Box - 20 x 15g**Good Boy**£9.98**208 rev2y ago](https://www.amazon.co.uk/dp/B0CYH8BVMM) [**Good Boy Chicken with Carrot Sticks - Natural Dog Treats - Rawhide Free Recipe - Bulk Box - 3 x 320g**Good Boy**£17.69**197 rev4y ago](https://www.amazon.co.uk/dp/B09YD9D6G1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Good Boy - Cheesy Chicken Sticks - Dog Treats - Made With 100% Natural Chicken Breast Meat - 80 Grams - Low Fat Dog Treats - Case of 10**Good Boy**£18.83**4.8★**▲ 164%**](https://www.amazon.co.uk/dp/B08BJV2T93) [**Good Boy Chicken Strips - Natural Dog Treats - Wheat and Cereal Free Recipe - Bulk Box - 3 x 350g**Good Boy**£18.88**4.5★**▲ 53%**](https://www.amazon.co.uk/dp/B09WRP23GN) [**Good Boy - Chewy Chicken With Carrot Sticks - Dog Treats - Made With 100% Natural Chicken Breast Meat - 10x90 grams - Rawhide Free Dog Treats**Good Boy**£15.28**4.8★**▲ 38%**](https://www.amazon.co.uk/dp/B08BJVMF6F) [**Petstyle Living Chew Sticks with Chicken - Dog Treats - 12.5 cm - Pack of 100**Petstyle Living**£20.60**4.6★**▲ 35%**](https://www.amazon.co.uk/dp/B0C3ZTQHQZ) [**Good Boy Wagtastic Chewy Chicken Twists 320g to Good Boy Wagtastic Chewy Chicken Twists Pack of 2 x 320g**Brand Wagtastic**£17.94**4.5★**▲ 26%**](https://www.amazon.co.uk/dp/B08R59Y5VS)
**~~View all trending →~~**
## **What buyers say about chicken twists for dogs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**46%
*“Great for the dogs”*
**Value For Money**18%
*“EXCELLENT VALUE FOR MONEY”*
**Taste-Overall**7%
*“Loves the taste”*
**Quality-Overall**7%
*“Excellent product”*
**Ease Of Chewing/Swallowing**6%
*“Chewy”*
**Fun/Entertainment Experience**3%
*“Our puppy really enjoyed these”*
**Size-Overall**2%
*“Now :they are a reasonably size”*
**Advertised Vs Actual Product**1%
*“As described”*
**Flavor**1%
*“The flavour nevers changes”*
**Durability**1%
*“Brilliant as always - have been using for about 18 months - always reliable”*
### **What buyers complain about **
**Value For Money**29%
*“Quite expensive”*
**Size-Overall**10%
*“Large bag”*
**Ease Of Chewing/Swallowing**8%
*“Very disappointed with these chew sticks”*
**Indigestion**7%
*“made my dog very ill”*
**Advertised Vs Actual Product**4%
*“Didn't make clear it is rawhide”*
**Thickness**4%
*“There thick and no good for my Chihuahua”*
**Smell**2%
*“they dont have a smell really to them”*
**Quality-Overall**2%
*“the batch that came today are awful”*
**Hard Feel**2%
*“they were too hard”*
**Moist/Dry**2%
*“Seem to be very dry”*
### **Top return reasons **
**Advertised Vs Actual Product**100%
## **Common questions**
- **Is chicken twists for dogs profitable to sell on Amazon United Kingdom?**
- The niche generates £792K/yr across 49 tracked products. 90-day search growth is -23.5%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the chicken twists for dogs niche?**
- 12 brands and 183 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in chicken twists for dogs?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Ease Of Chewing/Swallowing. The return rate is 0.0%.
- **When does demand for chicken twists for dogs peak?**
- Demand peaks in Nov; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the chicken twists for dogs niche?**
- Listings span £1.25–£31.69; the average listing price is £13.49 (sweet spot $15–$100). The average incumbent carries 840 reviews — the moat a new listing must climb.
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