---
title: "Chicken Twists Dog Treats — £866K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/chicken-twists-dog-treats"
last_updated: "2026-07-31T07:24:35.208Z"
locale: en
meta:
description: "Niche score 56/100 · £866K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · £866K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Chicken Twists Dog Treats — £866K/yr Amazon UK Niche (2026) - Flapen"
---
# **chicken twists dog treats**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 75Growth 13Conversion 85Competition 74Returns 100Price range 56Avg price 66Brand share 14Review moat 65Quality gap 21
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****£866K**
£866K/yr · 661K searches
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****£13.96**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****884.12**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£2.05–£31.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-23.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, chicken twists dog treats is a £866K/yr Amazon United Kingdom market (661K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Aug–Oct–Nov. Verdict: Worth a look — 56/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chicken twists dog treats market data**
- **Units sold / yr**
- **40K–50K**
- avg 750–1,000/product
- **Revenue / yr**
- **£558K–£698K**
- units × avg price
- **Conversion rate**
- **9.4%**
- **Avg BSR**
- **#162**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **70%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**167**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**41%**
Top 20: 77%
**Open market**
**4%**
- Good Boy87% - WUNDAPETS2% - The Regal Mutt2% - Petstyle Living2% - Beloved Pets2% - Brand Wagtastic2% - Open — no brand owns it (4 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 87 weeks — -23.1% search growth over the last 90 days.
35K25KSpike '25Prime Day '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Aug, Oct, Nov · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/chicken-twists-dog-treats/trend)
## **Top chicken twists dog treats search terms**
- **good boy**352K/yr-33.8%0.9% conv. - **good boy dog treats**155K/yr-15.3%10.1% conv. - **good boy chewy twists with chicken**24K/yr-4.1%14.8% conv. - **goodboy**18K/yr-9.5%2.6% conv. - **chesters dog treats**14K/yr-4.6%0.1% conv. - **goodboy dog treat**11K/yr+2.6%8.1% conv. - **chicken twists dog treats**9K/yr+8.0%15.6% conv. - **good boy dog chews**9K/yr+25.3%6.7% conv. - **dog treats good boy**9K/yr-8.3%10.5% conv. - **good boy treats**8K/yr-11.5%10.0% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/chicken-twists-dog-treats/search-terms)
## **Top chicken twists dog treats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£35K8%£69K12%£104K16%£139K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Good Boy - Chewy Twists With Chicken - Dog Treats - Made With 100% Natural Chicken Breast Meat - 320 Grams - Gluten Free Dog Treats (Case of 3)**Good Boy**£17.33**4.7★4,815 rev](https://www.amazon.co.uk/dp/B076WRVJMQ) [2**Good Boy Chewy Twisters With Real Chicken 90 g (Pack of 5)**Good Boy**£12.07**4.7★1,587 rev](https://www.amazon.co.uk/dp/B00A0IZKXE) [3**Good Boy - Mega Chewy Twist - Made With 100% Natural Chicken Breast Meat - 70 Grams - High In Protein Dog Treats - Case of 18**Good Boy**£21.99**4.6★1,583 rev](https://www.amazon.co.uk/dp/B06XWWK2BS) [4**Dog Treats Good Boy Selection Chicken Flavour Variety Pack 4 Different Packs of Treats**Good Boy**£10.79**4.6★444 rev](https://www.amazon.co.uk/dp/B077MJJP2T) [5**Good Boy Chicken Strips - Natural Dog Treats - Wheat and Cereal Free Recipe - Bulk Box - 3 x 350g**Good Boy**£18.88**4.5★1,130 rev](https://www.amazon.co.uk/dp/B09WRP23GN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Good Boy - Chewy Twists With Chicken - Made With 100% Natural Chicken Breast Meat - 320 Grams - Gluten Free Dog Treats (Case of 5)**Good Boy**£31.69**68 rev1y ago](https://www.amazon.co.uk/dp/B0DLBP7PQ6) [**10 PACK GOOD BOY MEGA CHEWT TWIST WITH CHICKEN BREAST MEAT HIGH PROTEIN DOG TREATS 70G**WUNDAPETS**£15.25**56 rev1y ago](https://www.amazon.co.uk/dp/B0DHZZC9K1) [**Good Boy Meaty Strips - Natural Dog Treats - Chicken Beef & Duck Variety - Bulk Box - 3 x 300g**Good Boy**£18.94**108 rev2y ago](https://www.amazon.co.uk/dp/B0D4DXVM2W) [**Good Boy Meaty Sticks Variety Pack - Natural Dog Treats - Training Treats - Bulk Box - 20 x 15g**Good Boy**£9.98**208 rev2y ago](https://www.amazon.co.uk/dp/B0CYH8BVMM) [**PACKN PRIDE Dog Treats 1 Pack*90g Rawhide Dog Chews for Small&Medium Dogs Natural Chicken Twists Breast Meat Low-fat**PACK'N PRIDE**£4.09**786 rev3y ago](https://www.amazon.co.uk/dp/B0BXNKRHN4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Good Boy - Cheesy Chicken Sticks - Dog Treats - Made With 100% Natural Chicken Breast Meat - 80 Grams - Low Fat Dog Treats - Case of 10**Good Boy**£18.83**4.8★**▲ 136%**](https://www.amazon.co.uk/dp/B08BJV2T93) [**Good Boy Chicken Strips - Natural Dog Treats - Wheat and Cereal Free Recipe - Bulk Box - 3 x 350g**Good Boy**£18.88**4.5★**▲ 61%**](https://www.amazon.co.uk/dp/B09WRP23GN) [**Good Boy - Chewy Chicken With Carrot Sticks - Dog Treats - Made With 100% Natural Chicken Breast Meat - 10x90 grams - Rawhide Free Dog Treats**Good Boy**£15.28**4.8★**▲ 30%**](https://www.amazon.co.uk/dp/B08BJVMF6F) [**Good Boy Chicken with Carrot Sticks - Natural Dog Treats - Rawhide Free Recipe - Bulk Box - 3 x 320g**Good Boy**£17.69**4.7★**▲ 21%**](https://www.amazon.co.uk/dp/B09YD9D6G1) [**Petstyle Living Chew Sticks with Chicken - Dog Treats - 12.5 cm - Pack of 100**Petstyle Living**£20.60**4.6★**▲ 20%**](https://www.amazon.co.uk/dp/B0C3ZTQHQZ)
**~~View all trending →~~**
## **What buyers say about chicken twists dog treats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**46%
*“Great for the dogs”*
**Value For Money**19%
*“EXCELLENT VALUE FOR MONEY”*
**Taste-Overall**7%
*“A great tasty treat”*
**Ease Of Chewing/Swallowing**7%
*“Chewy”*
**Quality-Overall**6%
*“Good quality dog snacks”*
**Fun/Entertainment Experience**3%
*“Great treats”*
**Advertised Vs Actual Product**1%
*“As described”*
**Durability**1%
*“Brilliant as always - have been using for about 18 months - always reliable”*
**Flavor**1%
*“The flavour nevers changes”*
**Size-Overall**1%
*“Now :they are a reasonably size”*
### **What buyers complain about **
**Value For Money**27%
*“Quite expensive”*
**Ease Of Chewing/Swallowing**12%
*“Very disappointed with these chew sticks”*
**Thickness**6%
*“There thick and no good for my Chihuahua”*
**Advertised Vs Actual Product**6%
*“Didn't make clear it is rawhide”*
**Indigestion**6%
*“made my dog very ill”*
**Hard Feel**5%
*“they were too hard”*
**Quality-Overall**3%
*“the batch that came today are awful”*
**Color**2%
*“looks quite pale rather then the special look they normally have”*
**Moist/Dry**2%
*“Seem to be very dry”*
**Size-Overall**2%
*“Quite small”*
### **Top return reasons **
**Advertised Vs Actual Product**100%
## **Common questions**
- **Is chicken twists dog treats profitable to sell on Amazon United Kingdom?**
- The niche generates £866K/yr across 43 tracked products. 90-day search growth is -23.1%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the chicken twists dog treats niche?**
- 10 brands and 167 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in chicken twists dog treats?**
- Top complaints mined from reviews: Value For Money, Ease Of Chewing/Swallowing, Thickness. The return rate is 0.1%.
- **When does demand for chicken twists dog treats peak?**
- Demand peaks in Aug–Oct–Nov; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the chicken twists dog treats niche?**
- Listings span £2.05–£31.69; the average listing price is £13.96 (sweet spot $15–$100). The average incumbent carries 884 reviews — the moat a new listing must climb.
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