---
title: "Search terms — chicken fillets for dogs - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/chicken-fillets-for-dogs/search-terms"
last_updated: "2026-07-31T15:16:54.844Z"
locale: en
meta:
  description: "Niche score 50/100 · £47K/yr market · 27K searches/yr · £10.66 avg price. A small market ($47K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £47K/yr market · 27K searches/yr · £10.66 avg price. A small market ($47K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — chicken fillets for dogs - Flapen"
---

# **chicken fillets for dogs**

**Worth a look**

Shows low returns (0.0%), but a small market ($47K/yr) keeps it on the watch list.

Market size 12Growth 18Conversion 98Competition 47Returns 100Price range 35Avg price 39Brand share 60Review moat 84Quality gap 48

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****16.4%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Great****324.35**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****57%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Okay****£10.66**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****£2.06–£21.95**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-13.3%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£47K**

£47K/yr · 27K searches