---
title: "Chicken Feet Dog Treats — £229K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/chicken-feet-dog-treats"
last_updated: "2026-07-31T10:49:51.703Z"
locale: en
meta:
description: "Niche score 49/100 · £229K/yr market · 108K searches/yr · £10.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £229K/yr market · 108K searches/yr · £10.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Chicken Feet Dog Treats — £229K/yr Amazon UK Niche (2026) - Flapen"
---
# **chicken feet dog treats**
**Skip it**
Prices mostly outside the sweet spot ($2.17–$17.70) — this niche doesn't clear our bar today.
Market size 43Growth 19Conversion 100Competition 24Returns 100Price range 17Avg price 39Brand share 41Review moat 81Quality gap 48
**Conversion**
**Incredible****19.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****376.13**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£229K**
£229K/yr · 108K searches
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****£10.72**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-12.1%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£2.17–£17.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, chicken feet dog treats is a £229K/yr Amazon United Kingdom market (108K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Dec. Verdict: Skip it — 49/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chicken feet dog treats market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **£161K–£214K**
- units × avg price
- **Conversion rate**
- **19.8%**
- **Avg BSR**
- **#473**
- **Page quality**
- **0%**
- **Prime**
- **73%**
- **Sponsored**
- **93%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**13 **▼falling
**Sellers**
**26**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**15%**
- Pure & Natural26% - SUPA PAWS21% - Hollings17% - PAWLICIOUS11% - NAW5% - TentSpares5% - Open — no brand owns it (7 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -12.1% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Black Friday '25 seasonDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/chicken-feet-dog-treats/trend)
## **Top chicken feet dog treats search terms**
- **chicken feet**57K/yr-22.3%14.9% conv. - **chicken feet dog treats**35K/yr+4.9%17.2% conv. - **chicken feet for dogs**16K/yr-2.5%13.0% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/chicken-feet-dog-treats/search-terms)
## **Top chicken feet dog treats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£23K20%£46K30%£69K40%£92K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pure & Natural Dried Chicken Feet Dog Treats - Natural Hypoallergenic High Protein Crunchy Dog Treat - 1kg Bag Refill**Pure & Natural**£9.24**4.6★384 rev](https://www.amazon.co.uk/dp/B0CKJ97ZFC) [2**Supa Paws 1Kg 100% Natural Air Dried Chicken Feet for Dog High Protein Cat Treat Hypoallergenic Pet Treat Crunchy Healthy Snacks Sticks Dog Chew Treat Grain Gluten & Lactose Free Tasty Dog Food**SUPA PAWS**£10.57**4.8★190 rev](https://www.amazon.co.uk/dp/B0G3ZBCYHP) [3**Hollings Chicken Feet Dog Treats 100% Natural & Crunchy Treats for Adult Dogs Grain Free & High in Protein (100g)**Hollings**£2.17**4.5★1,332 rev](https://www.amazon.co.uk/dp/B074P63CHV) [4**PAWLICIOUS 1Kg 100% Natural Dried Chicken Feet for Dog Puppies & Cat High Protein Crunchy Dog Treat Hypoallergenic Pet Food Delicious Tasty Healthy Snacks Sticks**PAWLICIOUS**£9.50**4.4★193 rev](https://www.amazon.co.uk/dp/B0DNBNQ7Q4) [5**NAW Chicken Feet For Dogs 1kg. Premium Chicken Feet Dog Chews Made From 100% Poultry To Support Healthy Dental Hygiene**NAW**£10.23**4.8★13 rev](https://www.amazon.co.uk/dp/B0GX6V7FYC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NAW Chicken Feet For Dogs 1kg. Premium Chicken Feet Dog Chews Made From 100% Poultry To Support Healthy Dental Hygiene**NAW**£10.23**13 rev3mo ago](https://www.amazon.co.uk/dp/B0GX6V7FYC) [**Chicken Feet for Dogs - 1kg | Natural Dog Treat | Hypoallergenic & Grain Free | High in Glucosamine & Calcium | Natural Chews | Chicken Feet Dog Treats for Large & Small Dogs | By Trusty Pet Supplies**Trusty**£11.01**16 rev5mo ago](https://www.amazon.co.uk/dp/B0GMXV9LX4) [**Supa Paws 1Kg 100% Natural Air Dried Chicken Feet for Dog High Protein Cat Treat Hypoallergenic Pet Treat Crunchy Healthy Snacks Sticks Dog Chew Treat Grain Gluten & Lactose Free Tasty Dog Food**SUPA PAWS**£10.57**190 rev8mo ago](https://www.amazon.co.uk/dp/B0G3ZBCYHP) [**Supa Paws 2Kg 100% Natural Air Dried Chicken Feet for Dog High Protein Cat Treat Hypoallergenic Pet Treat Crunchy Healthy Snacks Sticks Dog Chew Treat Grain Gluten & Lactose Free Tasty Dog Food**SUPA PAWS**£17.70**190 rev8mo ago](https://www.amazon.co.uk/dp/B0G3ZD55T6) [**Premium Natural Chicken Feet Dog Treats Air Dried Chicken Feet for Dogs Hypoallergenic Grain Free Chews | High Protein Treats for Sensitive Stomachs Puppies & Large Dogs (300g)**Lumbridge & Buckland**£7.84**8 rev8mo ago](https://www.amazon.co.uk/dp/B098P1497N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NAW Chicken Feet For Dogs 1kg. Premium Chicken Feet Dog Chews Made From 100% Poultry To Support Healthy Dental Hygiene**NAW**£10.23**4.8★**▲ 304%**](https://www.amazon.co.uk/dp/B0GX6V7FYC) [**Premium Natural Chicken Feet Dog Treats Air Dried Chicken Feet for Dogs Hypoallergenic Grain Free Chews | High Protein Treats for Sensitive Stomachs Puppies & Large Dogs (300g)**Lumbridge & Buckland**£7.84**4.6★**▲ 240%**](https://www.amazon.co.uk/dp/B098P1497N) [**Riverside Dried Chicken Feet - For Small & Large Dogs 2KG Air Dried Natural Dog Chew Treats | Grain Gluten & Lactose Free Hypoallergenic Treat UK COMPANY**TentSpares**£17.07**4.6★**▲ 123%**](https://www.amazon.co.uk/dp/B0DTV1CK8H) [**Pero Natural Dog Treats Dried Chicken Feet 100% Chicken Feet High Protein Grain Free Natural Chew 1kg Pack**Pero**£8.32**4.0★**▲ 101%**](https://www.amazon.co.uk/dp/B0FPMMD9SD) [**Puffed Chicken Feet for Dogs 500g | Natural Dog Treat | Hypoallergenic & Grain Free | High in Glucosamine & Calcium | Natural Chew | Chicken Feet Dog Treats for Large & Small Dog | Trusty Pet Supplies**Trusty Pet Supplies**£8.30**3.9★**▲ 101%**](https://www.amazon.co.uk/dp/B08DD8WNQK)
**~~View all trending →~~**
## **What buyers say about chicken feet dog treats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**44%
*“My dogs love these”*
**Value For Money**21%
*“Excellent value for money”*
**Quality-Overall**13%
*“Absolutely brilliant product good quality dogs love them we have 2 small dogs dachunds miniature has no problem with them”*
**Size-Overall**5%
*“Decent size”*
**Smell**4%
*“Not too smelly either”*
**Taste-Overall**2%
*“there are loads of tasty”*
**Ease Of Chewing/Swallowing**2%
*“Brilliant chew for both of them”*
**Advertised Vs Actual Product**2%
*“As described”*
**Fun/Entertainment Experience**1%
*“She really does enjoy them”*
**Ease Of Cleaning**1%
*“Daily teeth clean”*
### **What buyers complain about **
**Size-Overall**23%
*“They're also a little short some of them”*
**Smell**18%
*“very smelly”*
**Quality-Overall**10%
*“Poor Quality”*
**Indigestion**10%
*“I think it was this product that gave out two dogs bad diarrhea”*
**Taste-Overall**6%
*“Dogs wouldnt eat this brand”*
**Value For Money**6%
*“Not cheap for what they are”*
**Hard Feel**3%
*“- feel a bit too hard”*
**Color**3%
*“- are much lighter coloured than the photos”*
**Advertised Vs Actual Product**2%
*“These are not the same as the ones i buy in store”*
**Moist/Dry**1%
*“I don't know whether they're just dried out or potentially been cooked”*
## **Common questions**
- **Is chicken feet dog treats profitable to sell on Amazon United Kingdom?**
- The niche generates £229K/yr across 15 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -12.1%. Flapen's verdict: Skip it (49/100).
- **How competitive is the chicken feet dog treats niche?**
- 13 brands and 26 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in chicken feet dog treats?**
- Top complaints mined from reviews: Size-Overall, Smell, Quality-Overall. The return rate is 0.0%.
- **When does demand for chicken feet dog treats peak?**
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the chicken feet dog treats niche?**
- Listings span £2.17–£17.70; the average listing price is £10.72 (sweet spot $15–$100). The average incumbent carries 376 reviews — the moat a new listing must climb.
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