---
title: "Trend — chicken cat food - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/chicken-cat-food/trend"
last_updated: "2026-07-31T15:14:52.371Z"
locale: en
meta:
  description: "Niche score 51/100 · £75K/yr market · 48K searches/yr. Brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £75K/yr market · 48K searches/yr. Brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — chicken cat food - Flapen"
---

# **chicken cat food**

**Worth a look**

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.

Market size 19Growth 23Conversion 96Competition 73Returns 100Price range 54Avg price 47Brand share 16Review moat 56Quality gap 42

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****13.5%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****1,251.05**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****£2.97–£29.04**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****£11.68**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-3.8%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£75K**

£75K/yr · 48K searches

**Brand share**

**Bad****94%**

top-5 brand share — brand-locked demand