---
title: "Chicken Cat Food — £75K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/chicken-cat-food"
last_updated: "2026-07-31T10:31:50.742Z"
locale: en
meta:
description: "Niche score 51/100 · £75K/yr market · 48K searches/yr. Brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £75K/yr market · 48K searches/yr. Brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Chicken Cat Food — £75K/yr Amazon UK Niche (2026) - Flapen"
---
# **chicken cat food**
**Worth a look**
Shows low returns (0.1%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Market size 19Growth 23Conversion 96Competition 73Returns 100Price range 54Avg price 47Brand share 16Review moat 56Quality gap 42
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.5%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,251.05**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£2.97–£29.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£11.68**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-3.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£75K**
£75K/yr · 48K searches
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, chicken cat food is a £75K/yr Amazon United Kingdom market (48K searches/yr). The top 5 brands hold 94% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chicken cat food market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **£70K–£93K**
- units × avg price
- **Conversion rate**
- **13.5%**
- **Avg BSR**
- **#50**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **39%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**183**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**41%**
Top 20: 79%
**Open market**
**5%**
- Applaws47% - Encore39% - HILIFE3% - Gourmet2% - Scrumbles2% - thrive2% - Open — no brand owns it (6 brands, 5%)
## **Demand**
Weekly Amazon search volume, last 34 weeks — -3.8% search growth over the last 90 days.
8K6KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/chicken-cat-food/trend)
## **Top chicken cat food search terms**
- **chicken cat food**12K/yr-33.4%7.7% conv. - **applaws chicken**7K/yr+49.0%11.5% conv. - **encore chicken cat food**7K/yr+11.6%13.2% conv. - **applaws cat wet food chicken**6K/yr+59.2%10.2% conv. - **cat food chicken**6K/yr-40.1%6.1% conv. - **applaws chicken in broth**4K/yr+17.4%12.5% conv. - **encore chicken**3K/yr+19.0%14.6% conv. - **encore cat food chicken**3K/yr-2.6%14.4% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/chicken-cat-food/search-terms)
## **Top chicken cat food products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£2K6%£4K9%£7K12%£9K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Encore 100% Natural Wet Cat Food Multipack Chicken Selection in Broth (Pack of 12 x 70g Tins)**Encore**£8.64**4.6★1,131 rev](https://www.amazon.co.uk/dp/B086DSS2MQ) [2**Applaws Natural Wet Cat Food Tin Chicken Multipack Selection in Broth 70g (Pack of 12 x 70g Tins)**Applaws**£7.85**4.6★2,236 rev](https://www.amazon.co.uk/dp/B017NJ248Q) [3**Applaws 100% Natural Wet Cat Food Chicken Breast in Broth 70 g Tin 24 x 70 g Tins**Applaws**£16.66**4.5★1,618 rev](https://www.amazon.co.uk/dp/B004FG87G4) [4**Encore 100% Natural Wet Cat Food Chicken Breast in 70g Tin (Pack of 16)**Encore**£11.64**4.6★860 rev](https://www.amazon.co.uk/dp/B01N4FK4M6) [5**Encore 100 Percent Natural Cat Food Pouch Chicken & Brown Rice in Broth 70g (16 x 70g Pouches)**Encore**£12.20**4.4★529 rev](https://www.amazon.co.uk/dp/B005QMUJ9Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**36 x 70g Encore Natural Wet Cat Food Tins Multipack Chicken Selection in Broth**Encore**£29.04**7 rev10mo ago](https://www.amazon.co.uk/dp/B0GMQJTWB4) [**Applaws 100% Natural Wet Cat Food Chicken Breast with Liver in 70g Broth Tin 24 x 70g**Applaws**£18.47**88 rev1y ago](https://www.amazon.co.uk/dp/B0FDBKWWYJ) [**Applaws 100% Natural Wet Cat Food Pouch Multipack Chicken Selection in Broth 70 g (12 x 70 g Pouches)**Applaws**£9.66**180 rev2y ago](https://www.amazon.co.uk/dp/B0D1CN3P43) [**Applaws 100% Natural Adult Wet Cat Food Chicken in Broth 70g Pouch (12 x 70 g Pouches)**Applaws**£11.41**1,618 rev2y ago](https://www.amazon.co.uk/dp/B0D181YWTY) [**Scrumbles Natural Wet Cat Food Shredded Chicken in Broth 12x 70g**Scrumbles**£9.46**201 rev2y ago](https://www.amazon.co.uk/dp/B0CKGNRR8K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**36 x 70g Encore Natural Wet Cat Food Tins Multipack Chicken Selection in Broth**Encore**£29.04**4.8★**▲ 300%**](https://www.amazon.co.uk/dp/B0GMQJTWB4) [**Encore 100% Natural Wet Cat Food Chicken Breast with Cheese in 70 g Tins (Pack of 16)**Encore**£13.62**4.4★**▲ 225%**](https://www.amazon.co.uk/dp/B005QMUFNE) [**Scrumbles Natural Wet Cat Food Shredded Chicken in Broth 12x 70g**Scrumbles**£9.46**4.3★**▲ 184%**](https://www.amazon.co.uk/dp/B0CKGNRR8K) [**Applaws 100% Natural Wet Cat Food Chicken Breast with Liver in 70g Broth Tin 24 x 70g**Applaws**£18.47**4.7★**▲ 158%**](https://www.amazon.co.uk/dp/B0FDBKWWYJ) [**Applaws 100 Percent Natural Wet Dog Food Chicken Breast in Broth 156 g Tin (Pack of 12)**Applaws**£12.92**4.7★**▲ 135%**](https://www.amazon.co.uk/dp/B01M71ZQ1K)
**~~View all trending →~~**
## **What buyers say about chicken cat food**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**35%
*“Cat Approved”*
**Value For Money**16%
*“Excellent price”*
**Quality-Overall**16%
*“Excellent Product”*
**Taste-Overall**8%
*“Both of my cats love this food”*
**Flavor**5%
*“They like all the flavours in the box”*
**Smell**5%
*“Not overly smelly”*
**Ingredients-Overall**3%
*“The ingredients are completely natural”*
**Soothing/Teething**1%
*“Great for fussy cat”*
**Ease Of Use**1%
*“Easy open”*
**Freshness**1%
*“Always fresh”*
### **What buyers complain about **
**Value For Money**19%
*“wish it was a little less pricey”*
**Smell**11%
*“Smells like chicken”*
**Quality-Overall**6%
*“This is a sh*ty quality”*
**Moist/Dry**6%
*“Its a complete wet food”*
**Advertised Vs Actual Product**5%
*“you cant give half information or details while advertising”*
**Size-Overall**4%
*“small”*
**Ingredients-Overall**4%
*“Cheap and nasty ingredients”*
**Flavor**4%
*“Not all cats like this flavour”*
**Indigestion**4%
*“was sick / diarrhoea - which thought was just a coincidence”*
**Texture/Consistency-Overall**3%
*“It is just pure chicken breast flaky”*
## **Common questions**
- **Is chicken cat food profitable to sell on Amazon United Kingdom?**
- The niche generates £75K/yr across 44 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -3.8%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the chicken cat food niche?**
- 12 brands and 183 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in chicken cat food?**
- Top complaints mined from reviews: Value For Money, Smell, Quality-Overall. The return rate is 0.1%.
- **What does it cost to enter the chicken cat food niche?**
- Listings span £2.97–£29.04; the average listing price is £11.68 (sweet spot $15–$100). The average incumbent carries 1,251 reviews — the moat a new listing must climb.
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