---
title: "Chick Crumb — £158K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/chick-crumb"
last_updated: "2026-07-31T10:24:48.010Z"
locale: en
meta:
description: "Niche score 47/100 · £158K/yr market · 97K searches/yr · £8.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £158K/yr market · 97K searches/yr · £8.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Chick Crumb — £158K/yr Amazon UK Niche (2026) - Flapen"
---
# **chick crumb**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 33Growth 83Conversion 100Competition 2Returns 100Price range 0Avg price 22Brand share 0Review moat 75Quality gap 47
**Conversion**
**Incredible****20.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Growth**
**Great****+79.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Good****502.5**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£158K**
£158K/yr · 97K searches
**Avg price**
**Bad****£8.03**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£2.96–£13.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, chick crumb is a £158K/yr Amazon United Kingdom market (97K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun. Verdict: Skip it — 47/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chick crumb market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£120K–£161K**
- units × avg price
- **Conversion rate**
- **20.3%**
- **Avg BSR**
- **#72**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- Extra Select60% - Seedzbox18% - Allen & Page15% - MALTBYS' STORES 1904 LTD3% - Marriage's3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +79.4% search growth over the last 90 days.
6K4KSpike '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun · busiest ÷ quietest = 9.5×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/chick-crumb/trend)
## **Top chick crumb search terms**
- **chick crumb**47K/yr+87.8%10.7% conv. - **duckling food**11K/yr+66.3%5.8% conv. - **chick feed**9K/yr+37.7%8.4% conv. - **chick crumbs**6K/yr+43.5%8.0% conv. - **duckling crumb**4K/yr+326.9%6.7% conv. - **chick crumbs 5kg**4K/yr+170.0%11.3% conv. - **chick food**5K/yr+46.5%7.5% conv. - **chicken crumb**4K/yr+87.1%7.8% conv. - **chick crumb 20kg**4K/yr+83.2%1.5% conv. - **chick starter feed**3K/yr+17.8%4.9% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/chick-crumb/search-terms)
## **Top chick crumb products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£24K30%£47K45%£71K60%£95K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Extra Select Baby Chick Crumb - Complete Chick Feed for Growth Quail Food & Duckling Starter Feed Nutritious Baby Chicken & Hens Corn Crumbs - 2 kg**Extra Select**£2.96**4.5★480 rev](https://www.amazon.co.uk/dp/B00DF3WI2W) [2**Chick Crumb Feed 1.8kg Food - Chick Duckling and Quail Crumb Food Mix - Complete Poultry Grower Mash Feeding Stuff From One Week of Age - SeedzBox - Donation to OneTreePlanted**Seedzbox**£9.09**4.5★414 rev](https://www.amazon.co.uk/dp/B08MKWHR86) [3**Allen & Page Baby Chick Crumb Complete Dry 5 kg**Allen & Page**£12.40**4.7★1,166 rev](https://www.amazon.co.uk/dp/B00VRMTGX2) [4**Extra Select Chick Flint Grit Tub 1 Litre**Extra Select**£4.32**4.4★915 rev](https://www.amazon.co.uk/dp/B07NY2ZBKD) [5**1kg Chick Crumbs for Chickens and Poultry LGCB**MALTBYS' STORES 1904 LTD**£5.46**4.2★13 rev](https://www.amazon.co.uk/dp/B0D5R1NBFP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**1kg Chick Crumbs for Chickens and Poultry LGCB**MALTBYS' STORES 1904 LTD**£5.46**13 rev2y ago](https://www.amazon.co.uk/dp/B0D5R1NBFP) [**Chick Crumb Feed 1.8kg Food - Chick Duckling and Quail Crumb Food Mix - Complete Poultry Grower Mash Feeding Stuff From One Week of Age - SeedzBox - Donation to OneTreePlanted**Seedzbox**£9.09**414 rev5y ago](https://www.amazon.co.uk/dp/B08MKWHR86) [**Extra Select Chick Flint Grit Tub 1 Litre**Extra Select**£4.32**915 rev7y ago](https://www.amazon.co.uk/dp/B07NY2ZBKD) [**Marriages Quality Chick Crumbs 7.5kg including Coccidiostat**Marriage's**£13.94**27 rev11y ago](https://www.amazon.co.uk/dp/B00YHGXGH2) [**Allen & Page Baby Chick Crumb Complete Dry 5 kg**Allen & Page**£12.40**1,166 rev12y ago](https://www.amazon.co.uk/dp/B00VRMTGX2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Extra Select Baby Chick Crumb - Complete Chick Feed for Growth Quail Food & Duckling Starter Feed Nutritious Baby Chicken & Hens Corn Crumbs - 2 kg**Extra Select**£2.96**4.5★**▲ 16%**](https://www.amazon.co.uk/dp/B00DF3WI2W) [**Chick Crumb Feed 1.8kg Food - Chick Duckling and Quail Crumb Food Mix - Complete Poultry Grower Mash Feeding Stuff From One Week of Age - SeedzBox - Donation to OneTreePlanted**Seedzbox**£9.09**4.5★**— 9%**](https://www.amazon.co.uk/dp/B08MKWHR86) [**Allen & Page Baby Chick Crumb Complete Dry 5 kg**Allen & Page**£12.40**4.7★**— 9%**](https://www.amazon.co.uk/dp/B00VRMTGX2) [**1kg Chick Crumbs for Chickens and Poultry LGCB**MALTBYS' STORES 1904 LTD**£5.46**4.2★**▼ 23%**](https://www.amazon.co.uk/dp/B0D5R1NBFP) [**Extra Select Chick Flint Grit Tub 1 Litre**Extra Select**£4.32**4.4★**▼ 33%**](https://www.amazon.co.uk/dp/B07NY2ZBKD)
**~~View all trending →~~**
## **What buyers say about chick crumb**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**43%
*“Reasonably priced”*
**Quality-Overall**20%
*“Good quality”*
**Size-Overall**15%
*“the right size for chicks”*
**Advertised Vs Actual Product**7%
*“Does the job”*
**Pet Friendly**5%
*“Chicks love it”*
**Taste-Overall**4%
*“Birds love the taste and thrive on it, developing strong feathers and steady weight gain”*
**Ease Of Use**2%
*“Easy to open”*
**Texture/Consistency-Overall**2%
*“The fine crumb texture is easy for tiny beaks to eat, ensuring they get balanced nutrition with proteins, vitamins and minerals for healthy growth without mixing extras”*
### **What buyers complain about **
**Quality-Overall**21%
*“No quality control”*
**Advertised Vs Actual Product**21%
*“False advertising”*
**Size-Overall**21%
*“Crumbs far to big for my silkie chicks”*
**Leak-Proof**14%
*“the grit had all spilt out of the tub into the box resulting in some spilling when I opened the package”*
**Taste-Overall**14%
*“Our chics didn't like this food”*
## **Common questions**
- **Is chick crumb profitable to sell on Amazon United Kingdom?**
- The niche generates £158K/yr across 6 tracked products. 90-day search growth is +79.4%. Flapen's verdict: Skip it (47/100).
- **How competitive is the chick crumb niche?**
- 5 brands and 16 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in chick crumb?**
- Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Size-Overall. The return rate is 0.0%.
- **When does demand for chick crumb peak?**
- Demand peaks in Apr–May–Jun; the busiest month runs 9.5× the quietest.
- **What does it cost to enter the chick crumb niche?**
- Listings span £2.96–£13.94; the average listing price is £8.03 (sweet spot $15–$100). The average incumbent carries 503 reviews — the moat a new listing must climb.
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