---
title: "Catnip — £372K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/catnip"
last_updated: "2026-07-31T09:40:39.125Z"
locale: en
meta:
description: "Niche score 48/100 · £372K/yr market · 464K searches/yr · £5.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £372K/yr market · 464K searches/yr · £5.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Catnip — £372K/yr Amazon UK Niche (2026) - Flapen"
---
# **catnip**
**Skip it**
Prices mostly outside the sweet spot ($3.16–$7.77) — this niche doesn't clear our bar today.
Market size 54Growth 16Conversion 97Competition 21Returns 99Price range 0Avg price 15Brand share 38Review moat 41Quality gap 80
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****£372K**
£372K/yr · 464K searches
**Review moat**
**Okay****2,410.13**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-18.0%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£5.26**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£3.16–£7.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, catnip is a £372K/yr Amazon United Kingdom market (464K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **catnip market data**
- **Units sold / yr**
- **60K–80K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **£316K–£421K**
- units × avg price
- **Conversion rate**
- **15.2%**
- **Avg BSR**
- **#18**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **60%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**12 **▼falling
**Sellers**
**24**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**14%**
- SkitCat25% - Mew & Friends21% - Cuckoo Catnip18% - Cat FurNature .co .uk11% - Navoys7% - KONG4% - Open — no brand owns it (6 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.0% search growth over the last 90 days.
20K15KSpike '24Holiday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/catnip/trend)
## **Top catnip search terms**
- **catnip**275K/yr-15.4%12.8% conv. - **cat nip**149K/yr-13.5%13.4% conv. - **cat nips**27K/yr-64.6%14.1% conv. - **cosmic catnip**3K/yr-13.3%3.9% conv. - **strong catnip**3K/yr-35.5%17.8% conv. - **catnip for cats**3K/yr-30.9%9.0% conv. - **catnip for dogs**3K/yr-23.7%3.4% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/catnip/search-terms)
## **Top catnip products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£37K20%£74K30%£112K40%£149K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SkitCat Catnip -Premium quality Catnip - Super strong Sustainably Farmed and Chemical Free (30g)**SkitCat**£4.13**4.5★2,068 rev](https://www.amazon.co.uk/dp/B09MY272VV) [2**Mew & Friends Catnip - UK Grown | Premium Organic Catnip 100% Naturally Dried | Chemical Free | Extra Strong Cat Nip | New 2026 Crop | Cat Toy | Cat Treat | Gift For Cat Lovers - 30g**Mew & Friends**£5.00**4.4★3,932 rev](https://www.amazon.co.uk/dp/B083V8GFSZ) [3**Cuckoo Catnip 50g Fine Blend Catnip Stalk-Free Extra Strong Aroma**Cuckoo Catnip**£5.42**4.4★3,304 rev](https://www.amazon.co.uk/dp/B0BWS9L77Y) [4**Navoys Natural Catnip 100% Natural Catnip for Cats & Kittens 28g Premium Dried Cat Mint Loose Leaf Herb for Play Enrichment & Stimulation Cat Toys Refill UK**Navoys**£3.37**4.2★59 rev](https://www.amazon.co.uk/dp/B0FX9VV6C6) [5**Cat FurNature Extra Strong Catnip Tub**Cat FurNature .co .uk**£7.54**4.4★2,953 rev](https://www.amazon.co.uk/dp/B07MCR5D7Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ambrozia NP Catnip 100% Natural Dried Catnip for Cats Made in UK**Ambrozia NP**£6.13**18 rev7mo ago](https://www.amazon.co.uk/dp/B0G82Z6G8R) [**Navoys Natural Catnip 100% Natural Catnip for Cats & Kittens 28g Premium Dried Cat Mint Loose Leaf Herb for Play Enrichment & Stimulation Cat Toys Refill UK**Navoys**£3.37**59 rev9mo ago](https://www.amazon.co.uk/dp/B0FX9VV6C6) [**Just Catnip - Organic Catnip for Cats - Fine Blend Cat Nip - Grown in South Africa - Extra Strong - Cat Toy & Treat Cat - Natural Ethical and Sustainably Farmed**Sesemane's Just Catnip**£5.36**4,798 rev9mo ago](https://www.amazon.co.uk/dp/B0FS7JLLTN) [**OSDUE Catnip Buds 100g Dried Premium Catnip Natural Perfect for Cat Toys Use with Cat Toys Scratching Posts & More**OSDUE**£5.53**711 rev3y ago](https://www.amazon.co.uk/dp/B0BZPP4NYY) [**Cuckoo Catnip 50g Fine Blend Catnip Stalk-Free Extra Strong Aroma**Cuckoo Catnip**£5.42**3,304 rev3y ago](https://www.amazon.co.uk/dp/B0BWS9L77Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ambrozia NP Catnip 100% Natural Dried Catnip for Cats Made in UK**Ambrozia NP**£6.13**4.1★**▲ 209%**](https://www.amazon.co.uk/dp/B0G82Z6G8R) [**OSDUE Catnip Buds 100g Dried Premium Catnip Natural Perfect for Cat Toys Use with Cat Toys Scratching Posts & More**OSDUE**£5.53**3.6★**▲ 84%**](https://www.amazon.co.uk/dp/B0BZPP4NYY) [**Navoys Natural Catnip 100% Natural Catnip for Cats & Kittens 28g Premium Dried Cat Mint Loose Leaf Herb for Play Enrichment & Stimulation Cat Toys Refill UK**Navoys**£3.37**4.2★**▲ 66%**](https://www.amazon.co.uk/dp/B0FX9VV6C6) [**SkitCat Catnip -Premium quality Catnip - Super strong Sustainably Farmed and Chemical Free (30g)**SkitCat**£4.13**4.5★**▲ 22%**](https://www.amazon.co.uk/dp/B09MY272VV) [**KONG - Naturals Premium Catnip - Premium North American Grown - 2 oz**KONG**£7.77**4.5★**▲ 14%**](https://www.amazon.co.uk/dp/B0018N1DRW)
**~~View all trending →~~**
## **What buyers say about catnip**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**52%
*“Cat approved”*
**Quality-Overall**8%
*“Excellent quality”*
**Value For Money**7%
*“Good price”*
**Fun/Entertainment Experience**7%
*“Great fun for the cat”*
**Smell**5%
*“Doesnt smell bad at all”*
**Strength**4%
*“Very strong”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Size-Overall**1%
*“Very large pack”*
**Spray/Flow**1%
*“Great Catnip Spray”*
**Durability**1%
*“Very good and lasts ages”*
### **What buyers complain about **
**Smell**17%
*“My cat didnt even smell it or interested for that matter”*
**Value For Money**15%
*“cause it was a bit cheaper than my go-to”*
**Functionality-Overall**10%
*“Doesn't work”*
**Strength**10%
*“Its not very potent”*
**Quality-Overall**8%
*“Ok not as good as some”*
**Size-Overall**8%
*“Small bottle,”*
**Indigestion**5%
*“all it did was make my cats vomit”*
**Durability**3%
*“Doesn't last long”*
**Ease Of Use**3%
*“difficult to read”*
**Leak-Proof**3%
*“Leaky spray top”*
### **Top return reasons **
**Functionality-Overall**27%
**Smell**16%
**Leak-Proof**14%
**Spray/Flow**13%
**Advertised Vs Actual Product**6%
**Defective Material/Parts**5%
**Contamination**3%
**Value For Money**3%
**Pet Friendly**3%
**Quality-Overall**2%
## **Common questions**
- **Is catnip profitable to sell on Amazon United Kingdom?**
- The niche generates £372K/yr across 15 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -18.0%. Flapen's verdict: Skip it (48/100).
- **How competitive is the catnip niche?**
- 12 brands and 24 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in catnip?**
- Top complaints mined from reviews: Smell, Value For Money, Functionality-Overall. The return rate is 0.2%.
- **When does demand for catnip peak?**
- Demand peaks in Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the catnip niche?**
- Listings span £3.16–£7.77; the average listing price is £5.26 (sweet spot $15–$100). The average incumbent carries 2,410 reviews — the moat a new listing must climb.
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