---
title: "Catnip Spray — £131K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/catnip-spray"
last_updated: "2026-07-31T10:24:54.275Z"
locale: en
meta:
description: "Niche score 42/100 · £131K/yr market · 131K searches/yr · £6.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £131K/yr market · 131K searches/yr · £6.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Catnip Spray — £131K/yr Amazon UK Niche (2026) - Flapen"
---
# **catnip spray**
**Skip it**
Prices mostly outside the sweet spot ($2.95–$11.44) — this niche doesn't clear our bar today.
Market size 29Growth 13Conversion 97Competition 12Returns 99Price range 0Avg price 19Brand share 26Review moat 34Quality gap 85
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,107.38**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£131K**
£131K/yr · 131K searches
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Bad****£6.66**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-23.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****£2.95–£11.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, catnip spray is a £131K/yr Amazon United Kingdom market (131K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Dec. Verdict: Skip it — 42/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **catnip spray market data**
- **Units sold / yr**
- **20K–25K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£133K–£167K**
- units × avg price
- **Conversion rate**
- **15.1%**
- **Avg BSR**
- **#132**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **10.0%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**36**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**4%**
- Mew & Friends36% - TRIXIE26% - Catit11% - Atomwise9% - Johnsons8% - The Catnip Queen6% - Open — no brand owns it (1 brand, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -23.7% search growth over the last 90 days.
4K3KHoliday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/catnip-spray/trend)
## **Top catnip spray search terms**
- **catnip spray**70K/yr-20.1%13.9% conv. - **cat nip spray**29K/yr+6.5%16.6% conv. - **cat nip spray for cats**18K/yr-66.1%14.2% conv. - **catnip spray for cats**10K/yr-37.6%13.5% conv. - **catnip spray for cats uk**3K/yr-28.4%16.8% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/catnip-spray/search-terms)
## **Top catnip spray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£13K20%£26K30%£39K40%£52K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mew & Friends Catnip Spray for Cats - Made in UK - 100% Natural Catnip Oil - Sustainably Farmed A Perfect Cat Toy & Cat Treat - Please SHAKE BEFORE USING CATNIP SPRAY**Mew & Friends**£5.72**4.1★1,779 rev](https://www.amazon.co.uk/dp/B0BSB6QVCR) [2**TRIXIE Catnip Play Spray increases cats desire to play ideal for toys scratching posts and blankets 175 ml 4238**TRIXIE**£4.24**4.1★3,707 rev](https://www.amazon.co.uk/dp/B000OLZHN0) [3**Catit Catnip Spray 90ml**Catit**£4.78**3.9★7,229 rev](https://www.amazon.co.uk/dp/B005AL2GXI) [4**Catomwise Extra Large Catnip Spray | 250ml Premium Catnip Spray for Cats | All-Natural Long-Lasting and Safe - Perfect for Toys Scratching Posts and Training Aid**Atomwise**£9.25**4.3★224 rev](https://www.amazon.co.uk/dp/B0DFDY9LRD) [5**Johnsons Veterinary Products Catnip Spray Transparent**Johnsons**£7.20**4.2★2,225 rev](https://www.amazon.co.uk/dp/B0092SUFYC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**The Catnip Queen Extra Strong Catnip & Silvervine Spray for Cat Toys 60ml**The Catnip Queen**£11.44**25 rev4mo ago](https://www.amazon.co.uk/dp/B0GS6G2L2R) [**Catomwise Extra Large Catnip Spray | 250ml Premium Catnip Spray for Cats | All-Natural Long-Lasting and Safe - Perfect for Toys Scratching Posts and Training Aid**Atomwise**£9.25**224 rev1y ago](https://www.amazon.co.uk/dp/B0DFDY9LRD) [**Mew & Friends Catnip Spray for Cats - Made in UK - 100% Natural Catnip Oil - Sustainably Farmed A Perfect Cat Toy & Cat Treat - Please SHAKE BEFORE USING CATNIP SPRAY**Mew & Friends**£5.72**1,779 rev3y ago](https://www.amazon.co.uk/dp/B0BSB6QVCR) [**Trixie Valerian Spray for Cat 50 ml**TRIXIE**£2.95**1,441 rev11y ago](https://www.amazon.co.uk/dp/B00NGJ92EM) [**Johnsons Veterinary Products Catnip Spray Transparent**Johnsons**£7.20**2,225 rev13y ago](https://www.amazon.co.uk/dp/B0092SUFYC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**The Catnip Queen Extra Strong Catnip & Silvervine Spray for Cat Toys 60ml**The Catnip Queen**£11.44**4.4★**▲ 294%**](https://www.amazon.co.uk/dp/B0GS6G2L2R) [**Trixie Valerian Spray for Cat 50 ml**TRIXIE**£2.95**4.0★**▲ 116%**](https://www.amazon.co.uk/dp/B00NGJ92EM) [**Catit Catnip Spray 90ml**Catit**£4.78**3.9★**▲ 22%**](https://www.amazon.co.uk/dp/B005AL2GXI) [**KONG - Naturals Catnip Spray for Cats - 1 Fluid Ounce**KONG**£7.66**4.2★**▲ 20%**](https://www.amazon.co.uk/dp/B001U8CED2) [**Mew & Friends Catnip Spray for Cats - Made in UK - 100% Natural Catnip Oil - Sustainably Farmed A Perfect Cat Toy & Cat Treat - Please SHAKE BEFORE USING CATNIP SPRAY**Mew & Friends**£5.72**4.1★**— 0%**](https://www.amazon.co.uk/dp/B0BSB6QVCR)
**~~View all trending →~~**
## **What buyers say about catnip spray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**52%
*“Cats love it”*
**Smell**9%
*“Our cat loves the smell”*
**Fun/Entertainment Experience**7%
*“keeps them happy for a while”*
**Value For Money**6%
*“Great value”*
**Spray/Flow**5%
*“The spray is easy to use”*
**Ease Of Use**4%
*“Easy to use”*
**Quality-Overall**3%
*“Great quality spray”*
**Scratch Resistance**2%
*“Just a little spray on his scratch post - encourages my cat away from the furniture”*
**Strength**2%
*“Strong”*
**Ease Of Cleaning**2%
*“neat without making a mess”*
### **What buyers complain about **
**Functionality-Overall**21%
*“Doesn't work”*
**Value For Money**14%
*“Firstly im going to say this product is quite expensive with that out of the way”*
**Smell**14%
*“Cats can't resist the smell”*
**Spray/Flow**8%
*“This spray is trash”*
**Size-Overall**6%
*“Not as big as I thought it would be”*
**Leak-Proof**4%
*“Leaky spray top”*
**Durability**4%
*“Doesn't last long”*
**Compatibility-Overall**3%
*“not working for my cats”*
**Ingredients-Overall**3%
*“I think there's too many chemicals in it”*
**Indigestion**3%
*“unfortunately causes serious wheezing/coughing issues for days”*
### **Top return reasons **
**Functionality-Overall**26%
**Leak-Proof**24%
**Spray/Flow**23%
**Smell**13%
**Advertised Vs Actual Product**3%
**Compatibility-Overall**2%
**Ease Of Use**2%
**Strength**2%
**Water Resistance**2%
**Ingredients-Overall**2%
## **Common questions**
- **Is catnip spray profitable to sell on Amazon United Kingdom?**
- The niche generates £131K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -23.7%. Flapen's verdict: Skip it (42/100).
- **How competitive is the catnip spray niche?**
- 7 brands and 36 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in catnip spray?**
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Smell. The return rate is 0.3%.
- **When does demand for catnip spray peak?**
- Demand peaks in Dec; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the catnip spray niche?**
- Listings span £2.95–£11.44; the average listing price is £6.66 (sweet spot $15–$100). The average incumbent carries 3,107 reviews — the moat a new listing must climb.
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