---
title: "Cat Wipes — £64K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/cat-wipes"
last_updated: "2026-07-31T10:24:38.631Z"
locale: en
meta:
description: "Niche score 35/100 · £64K/yr market · 77K searches/yr · £6.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · £64K/yr market · 77K searches/yr · £6.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cat Wipes — £64K/yr Amazon UK Niche (2026) - Flapen"
---
# **cat wipes**
**Skip it**
Prices mostly outside the sweet spot ($2.34–$12.83) — this niche doesn't clear our bar today.
Market size 16Growth 25Conversion 95Competition 19Returns 99Price range 0Avg price 18Brand share 11Review moat 19Quality gap 33
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-0.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****15,914.15**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£6.59**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£64K**
£64K/yr · 77K searches
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£2.34–£12.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cat wipes is a £64K/yr Amazon United Kingdom market (77K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 35/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cat wipes market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **£53K–£66K**
- units × avg price
- **Conversion rate**
- **12.7%**
- **Avg BSR**
- **#36**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **77%**
- **Out of stock**
- **5.7%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**41**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**2%**
- Earth Rated46% - Beaphar19% - BUGALUGS12% - Prowipe11% - Petkin8% - Pet Touch2% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.4% search growth over the last 90 days.
2K1KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/cat-wipes/trend)
## **Top cat wipes search terms**
- **cat wipes**41K/yr+2.9%10.9% conv. - **cat wipes cleaning fur**12K/yr-6.7%12.3% conv. - **cat cleaning wipes**12K/yr-8.8%9.8% conv. - **kitten wipes**5K/yr+64.3%10.6% conv. - **cat wet wipes**3K/yr-9.8%12.7% conv. - **cat wipes for bottoms**4K/yr-47.7%15.0% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/cat-wipes/search-terms)
## **Top cat wipes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£6K20%£13K30%£19K40%£26K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Earth Rated Pet Wipes for Dogs and Cats Hypoallergenic 3-in-1 Cleaning Deodorizing and Hydrating for Grooming Paws Body and Bums New White Tea and Basil Scent 100 Count**Earth Rated**£6.24**4.6★65,953 rev](https://www.amazon.co.uk/dp/B0DP7ZCLLK) [2**Beaphar - Pet Wipes - Sensitive Grooming Wipes for Cats & Dogs - 100% Plant-Based Biodegradable Wipes With Aloe vera 30 Wipes pH neutral Hypoallergenic - No perfume ideal for sensitive skin**Beaphar**£3.24**4.6★281 rev](https://www.amazon.co.uk/dp/B0C7L8WJCX) [3**Prowipe Cat Wipes for Cleaning Fur Pet Wipes for Cats and Dogs 40 Count**Prowipe**£4.39**4.6★508 rev](https://www.amazon.co.uk/dp/B0BXR89M6S) [4**BUGALUGS Dog Glove Wipes pet wipes for full body eye wipes ear wipes bum & paws. 30 sensitive dog grooming glove wipes for dogs puppy & cat grooming One size fits all (Fragrance Free)**BUGALUGS**£12.83**4.7★417 rev](https://www.amazon.co.uk/dp/B0FSXXM3CW) [5**Earth Rated Pet Wipes for Dogs Hypoallergenic Cleaning and Hydrating for Grooming Paws Body and Bums Unscented 100 Count**Earth Rated**£5.82**4.6★65,953 rev](https://www.amazon.co.uk/dp/B07NHL31CC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BUGALUGS Dog Glove Wipes pet wipes for full body eye wipes ear wipes bum & paws. 30 sensitive dog grooming glove wipes for dogs puppy & cat grooming One size fits all (Fragrance Free)**BUGALUGS**£12.83**417 rev10mo ago](https://www.amazon.co.uk/dp/B0FSXXM3CW) [**Earth Rated Pet Wipes for Dogs and Cats Hypoallergenic Cleaning and Hydrating for Grooming Paws Body and Bums Unscented 60 Count**Earth Rated**£4.78**65,953 rev1y ago](https://www.amazon.co.uk/dp/B0C2KMMML4) [**Earth Rated Pet Wipes for Dogs and Cats Hypoallergenic 3-in-1 Cleaning Deodorizing and Hydrating for Grooming Paws Body and Bums New White Tea and Basil Scent 100 Count**Earth Rated**£6.24**65,953 rev1y ago](https://www.amazon.co.uk/dp/B0DP7ZCLLK) [**Bugalugs No Rinse Cat Shampoo & Conditioner with Baby Fresh Fragrance. Brush through for cats and kittens. Foam action grooming dry shampoo kitten (200ml No Rinse Shampoo)**BUGALUGS**£9.49**430 rev1y ago](https://www.amazon.co.uk/dp/B0F2B67P47) [**Beaphar - Pet Wipes - Sensitive Grooming Wipes for Cats & Dogs - 100% Plant-Based Biodegradable Wipes With Aloe vera 30 Wipes pH neutral Hypoallergenic - No perfume ideal for sensitive skin**Beaphar**£3.24**281 rev2y ago](https://www.amazon.co.uk/dp/B0C7L8WJCX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Earth Rated Pet Wipes for Dogs and Cats Hypoallergenic 3-in-1 Cleaning Deodorizing and Hydrating for Grooming Paws Body and Bums New White Tea and Basil Scent 100 Count**Earth Rated**£6.24**4.6★**▲ 109%**](https://www.amazon.co.uk/dp/B0DP7ZCLLK) [**Beaphar - Pet Wipes - Universal Pet Hygiene Wipes for Cats & Dogs Cleans & refreshes skin and coat - 100% Plant-Based Biodegradable Wipes With Micellar water & Aloe vera 30 Wipes pH neutral**Beaphar**£3.26**4.4★**▲ 65%**](https://www.amazon.co.uk/dp/B0C7L5BYLW) [**Beaphar - Pet Wipes - Sensitive Grooming Wipes for Cats & Dogs - 100% Plant-Based Biodegradable Wipes With Aloe vera 30 Wipes pH neutral Hypoallergenic - No perfume ideal for sensitive skin**Beaphar**£3.24**4.6★**▲ 64%**](https://www.amazon.co.uk/dp/B0C7L8WJCX) [**BUGALUGS Dog Wipes 100% Plastic Free Biodegradable pet wipes for full body eye wipes ear wipes bum & paws. 110 sensitive dog grooming wipes for dogs puppy & cat grooming (Fragrance Free)**BUGALUGS**£9.05**4.7★**▲ 46%**](https://www.amazon.co.uk/dp/B0BQ75FVCF) [**BUGALUGS Dog Glove Wipes pet wipes for full body eye wipes ear wipes bum & paws. 30 sensitive dog grooming glove wipes for dogs puppy & cat grooming One size fits all (Fragrance Free)**BUGALUGS**£12.83**4.7★**▲ 12%**](https://www.amazon.co.uk/dp/B0FSXXM3CW)
**~~View all trending →~~**
## **What buyers say about cat wipes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**20%
*“Good Wipes”*
**Smell**18%
*“leaves a lovely fragrance”*
**Quality-Overall**13%
*“Good quality wipes”*
**Ease Of Use**8%
*“Easy to store and use”*
**Pet Friendly**6%
*“great for the dog”*
**Advertised Vs Actual Product**5%
*“Works for what I wanted”*
**Moist/Dry**4%
*“The wipes are moist enough to clean effectively”*
**Size-Overall**4%
*“Fits well”*
**Value For Money**4%
*“Money well spent”*
**Soft Feel**3%
*“soft to the touch”*
### **What buyers complain about **
**Smell**18%
*“Awful smell”*
**Moist/Dry**12%
*“takes awhile to dry”*
**Value For Money**10%
*“just wish they were slightly cheaper”*
**Ease Of Cleaning**8%
*“Don't bother don't clean anything”*
**Size-Overall**5%
*“the pack is a bit too big”*
**Allergies**4%
*“My dog got allergies from these had to take to vet”*
**Adhesion/Stickiness**3%
*“Sticky residue”*
**Thickness**3%
*“not that thick”*
**Quality-Overall**2%
*“I guess that cheaper manufacturing”*
**Leak-Proof**2%
*“Bottle was leaking not a lot left in it”*
### **Top return reasons **
**Smell**22%
**Leak-Proof**21%
**Advertised Vs Actual Product**12%
**Value For Money**8%
**Adhesion/Stickiness**8%
**Size-Overall**5%
**Compatibility-Overall**3%
**Escape Proof**3%
**Moist/Dry**3%
**Ease Of Cleaning**2%
## **Common questions**
- **Is cat wipes profitable to sell on Amazon United Kingdom?**
- The niche generates £64K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -0.4%. Flapen's verdict: Skip it (35/100).
- **How competitive is the cat wipes niche?**
- 7 brands and 41 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in cat wipes?**
- Top complaints mined from reviews: Smell, Moist/Dry, Value For Money. The return rate is 0.2%.
- **When does demand for cat wipes peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the cat wipes niche?**
- Listings span £2.34–£12.83; the average listing price is £6.59 (sweet spot $15–$100). The average incumbent carries 15,914 reviews — the moat a new listing must climb.
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