---
title: "Search terms — cat water fountain filters - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/cat-water-fountain-filters/search-terms"
last_updated: "2026-07-31T11:55:44.406Z"
locale: en
meta:
  description: "Niche score 60/100 · £338K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · £338K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — cat water fountain filters - Flapen"
---

# **cat water fountain filters**

**Worth a look**

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 53Growth 39Conversion 93Competition 80Returns 97Price range 23Avg price 34Brand share 81Review moat 24Quality gap 37

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****11.4%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Great****54%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****35%**

top-5 click share — an open shelf

**Market size**

**Good****£338K**

£338K/yr · 294K searches

**Growth**

**Okay****+11.2%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****£10.05**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****5,235.93**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Bad****£3.41–£18.50**

cheapest to priciest tracked listing — scored on the share inside $15–$100