---
title: "Trend — cat vitamins - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/cat-vitamins/trend"
last_updated: "2026-07-31T12:20:54.797Z"
locale: en
meta:
  description: "Niche score 55/100 · £55K/yr market · 73K searches/yr · £10.74 avg price. A small market ($55K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · £55K/yr market · 73K searches/yr · £10.74 avg price. A small market ($55K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — cat vitamins - Flapen"
---

# **cat vitamins**

**Worth a look**

Shows low returns (0.1%), but a small market ($55K/yr) keeps it on the watch list.

Market size 14Growth 18Conversion 75Competition 73Returns 100Price range 44Avg price 40Brand share 87Review moat 47Quality gap 62

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****48%**

top-5 brand share — no brand owns this niche

**Conversion**

**Great****7.0%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****1,835.54**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****£4.40–£23.38**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****£10.74**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-14.2%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£55K**

£55K/yr · 73K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")