---
title: "Cat Treats — £2.5M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/cat-treats"
last_updated: "2026-07-31T11:28:27.386Z"
locale: en
meta:
description: "Niche score 57/100 · £2.5M/yr market · 2.4M searches/yr · £5.75 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 57/100 · £2.5M/yr market · 2.4M searches/yr · £5.75 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Cat Treats — £2.5M/yr Amazon UK Niche (2026) - Flapen"
---
# **cat treats**
**Launch it**
A $2.5M/yr market growing +0.9% this quarter with returns at 0.0% — clears our launch bar.
Market size 95Growth 26Conversion 99Competition 70Returns 100Price range 0Avg price 16Brand share 27Review moat 47Quality gap 23
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****18.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Incredible****£2.5M**
£2.5M/yr · 2.4M searches
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****1,756.91**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+0.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£5.75**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£0.80–£12.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cat treats is a £2.5M/yr Amazon United Kingdom market (2.4M searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Dec. Verdict: Launch it — 57/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cat treats market data**
- **Units sold / yr**
- **400K–500K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **£2.3M–£2.9M**
- units × avg price
- **Conversion rate**
- **18.4%**
- **Avg BSR**
- **#23**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **81%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**183**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 84%
**Open market**
**8%**
- Webbox35% - Dreamies28% - Scrumbles11% - by Amazon10% - Catit5% - Felix3% - Open — no brand owns it (6 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.9% search growth over the last 90 days.
70K50KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/cat-treats/trend)
## **Top cat treats search terms**
- **cat treats**1.1M/yr-7.3%10.0% conv. - **dreamies**290K/yr-2.3%14.7% conv. - **lick e lix for cats**150K/yr+14.0%16.2% conv. - **webbox lick-e-lix cat treats**96K/yr+11.2%10.7% conv. - **dreamies cat treat**126K/yr+4.4%13.7% conv. - **kitten treats**70K/yr+55.3%6.7% conv. - **webbox**63K/yr+2.1%5.5% conv. - **cat treats for indoor cats**71K/yr-8.7%10.2% conv. - **cat lick treats**41K/yr+33.7%10.2% conv. - **cat treat**53K/yr+6.6%9.4% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/cat-treats/search-terms)
## **Top cat treats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£127K10%£253K15%£380K20%£506K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Webbox Lick-e-Lix Cat Treats Variety Value Pack - Kitten Friendly Grain Free No Artificial Preservatives or Colours (50 Pack)**Webbox**£12.83**4.8★1,508 rev](https://www.amazon.co.uk/dp/B0F3DQLMM7) [2**DREAMIES - Cat Treats - 12 x 60g - Multipack Biscuits - Variety Snack Box - 12 Pouches**Dreamies**£8.85**4.8★11,127 rev](https://www.amazon.co.uk/dp/B07N1B5WX5) [3**Webbox Lick-e-lix Cat Food Yoghurt Variety Pack (1 x Salmon 1 x Chicken 1 x Liver Sausage 1 x Cheese & Taurine)**Webbox**£7.77**4.7★2,420 rev](https://www.amazon.co.uk/dp/B07N1P2N5D) [4**DREAMIES - Chicken Cat Treats - 2x350g - Multipack Snacks 2 Mega Tubs - Bulk Cat Food**Dreamies**£7.60**4.8★7,168 rev](https://www.amazon.co.uk/dp/B0781ZSRVX) [5**Scrumbles Dental Krunchies Cat Treats**Scrumbles**£1.18**4.7★471 rev](https://www.amazon.co.uk/dp/B0DVGJXG16)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**by Amazon Filled Pillow Treats With Salmon 70g**by Amazon**£0.80**414 rev6mo ago](https://www.amazon.co.uk/dp/B0FW5FYFP6) [**PrimaCat - Soft Chicken Flavoured Cat Treats with Catnip 1x50g**PrimaCat**£2.44**186 rev10mo ago](https://www.amazon.co.uk/dp/B0FQPCSK6S) [**Webbox Lick-e-Lix Cat Treats Variety Value Pack - Kitten Friendly Grain Free No Artificial Preservatives or Colours (50 Pack)**Webbox**£12.83**1,508 rev1y ago](https://www.amazon.co.uk/dp/B0F3DQLMM7) [**Scrumbles Dental Krunchies Cat Treats**Scrumbles**£1.18**471 rev1y ago](https://www.amazon.co.uk/dp/B0DVGJXG16) [**Scrumbles Calming Krunchies Cat Treats**Scrumbles**£1.18**720 rev1y ago](https://www.amazon.co.uk/dp/B0DVGF4RLS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**by Amazon Filled Pillow Treats With Salmon 70g**by Amazon**£0.80**4.4★**▲ 167%**](https://www.amazon.co.uk/dp/B0FW5FYFP6) [**Scrumbles Dental Krunchies Cat Treats**Scrumbles**£1.18**4.7★**▲ 94%**](https://www.amazon.co.uk/dp/B0DVGJXG16) [**Catit Creamy Variety Pack Lickable Cat Treats for Cats & Kittens 15x10g**Catit**£4.59**4.4★**▲ 91%**](https://www.amazon.co.uk/dp/B0CB1SDYN6) [**PrimaCat - Soft Chicken Flavoured Cat Treats with Catnip 1x50g**PrimaCat**£2.44**4.3★**▲ 39%**](https://www.amazon.co.uk/dp/B0FQPCSK6S) [**Catit Creamy Variety Pack Lickable Cat Treats for Cats & Kittens 50x10g**Catit**£12.58**4.4★**▲ 27%**](https://www.amazon.co.uk/dp/B0C64FLJVT)
**~~View all trending →~~**
## **What buyers say about cat treats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**48%
*“Cats love it”*
**Value For Money**17%
*“Great value”*
**Taste-Overall**9%
*“Amazing taste”*
**Quality-Overall**6%
*“It has consistent quality and value”*
**Flavor**5%
*“Nice selection of flavours”*
**Size-Overall**2%
*“the size is perfect”*
**Smell**2%
*“not overly smelly”*
**Fun/Entertainment Experience**1%
*“so it keeps things interesting”*
**Ease Of Use**1%
*“are easy to open”*
**Ease Of Chewing/Swallowing**1%
*“easy to chew”*
### **What buyers complain about **
**Smell**17%
*“Awful smell”*
**Value For Money**16%
*“the price went up a lot”*
**Size-Overall**9%
*“are slightly bigger than the other brands”*
**Flavor**7%
*“shame there are not more flavours available”*
**Indigestion**5%
*“Not suitable for cats that has stomach problems”*
**Texture/Consistency-Overall**4%
*“Consistency very runny”*
**Durability**3%
*“Cat went off after a few”*
**Hard Feel**2%
*“They are not soft”*
**Quality-Overall**2%
*“Cheap sticks”*
**Taste-Overall**2%
*“You have changed the taste -Yuck”*
## **Common questions**
- **Is cat treats profitable to sell on Amazon United Kingdom?**
- The niche generates £2.5M/yr across 32 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +0.9%. Flapen's verdict: Launch it (57/100).
- **How competitive is the cat treats niche?**
- 12 brands and 183 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in cat treats?**
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.0%.
- **When does demand for cat treats peak?**
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the cat treats niche?**
- Listings span £0.80–£12.83; the average listing price is £5.75 (sweet spot $15–$100). The average incumbent carries 1,757 reviews — the moat a new listing must climb.
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