---
title: "Cat Toothbrush — £80K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/cat-toothbrush"
last_updated: "2026-07-31T12:05:09.707Z"
locale: en
meta:
description: "Niche score 52/100 · £80K/yr market · 119K searches/yr. Prices mostly outside the sweet spot ($3.27–$16.49) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £80K/yr market · 119K searches/yr. Prices mostly outside the sweet spot ($3.27–$16.49) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cat Toothbrush — £80K/yr Amazon UK Niche (2026) - Flapen"
---
# **cat toothbrush**
**Worth a look**
Shows low returns (0.1%), but prices mostly outside the sweet spot ($3.27–$16.49) keeps it on the watch list.
Market size 20Growth 19Conversion 82Competition 58Returns 99Price range 11Avg price 21Brand share 77Review moat 46Quality gap 80
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Great****58%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****1,906.79**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£7.69**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£80K**
£80K/yr · 119K searches
**Growth**
**Bad****-12.9%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£3.27–£16.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cat toothbrush is a £80K/yr Amazon United Kingdom market (119K searches/yr). The top 5 brands hold 58% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cat toothbrush market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **£77K–£96K**
- units × avg price
- **Conversion rate**
- **8.7%**
- **Avg BSR**
- **#23**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **195 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▲rising
**Sellers**
**53**
**Top-5 brand share**
**58%**
Top 20: 98%
**Top-5 click share**
**50%**
Top 20: 96%
**Open market**
**37%**
- PetSol23% - Sliverdew14% - Vinuwu8% - BUGALUGS7% - JAYU PET5% - Petrodex5%
## **Demand & seasonality**
Weekly Amazon search volume, last 91 weeks — -12.9% search growth over the last 90 days.
3K2KSpike '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/cat-toothbrush/trend)
## **Top cat toothbrush search terms**
- **cat toothbrush**103K/yr-12.8%8.3% conv. - **cat tooth brush**7K/yr-17.5%8.0% conv. - **kitten toothbrush**5K/yr-10.0%6.7% conv. - **toothbrush for cats**4K/yr-9.6%6.9% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/cat-toothbrush/search-terms)
## **Top cat toothbrush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£4K10%£8K15%£12K20%£16K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PetSol Dental Care Kit Cat Toothpaste (50g) with 2 x Pet Toothbrushes to Clean Cats Teeth Remove Plaque and Tartar Improve Gum Tooth Health & Pet Oral Hygiene**PetSol**£8.35**4.2★7,156 rev](https://www.amazon.co.uk/dp/B07NNYMRNH) [2**6Pcs Small Dog & Cat Toothbrush Soft Silicone Pet Toothbrush Cat Dental Care Teeth Brush for Dogs Tooth Cleaner Care for Small to Large Dogs Cats**Sliverdew**£4.08**4.3★72 rev](https://www.amazon.co.uk/dp/B0DD7JWYC8) [3**Dog Finger Toothbrush 6Pcs Dog & Cat Toothbrush 360 Silicone Puppy Tooth Brush Dogs Cats Teeth Cleaning Dental Care**Vinuwu**£3.27**4.2★905 rev](https://www.amazon.co.uk/dp/B0C7VDHCVM) [4**JAYU PET Dental Care Brush (Soft Bristles) 1ea - Dog Toothbrush Cat Toothbrush Dental Care for Kitten and Small Dogs Removing Old Plaque and Tartar Cat Teeth Brushing & Easy Cleaning**JAYU PET**£8.15**4.2★1,309 rev](https://www.amazon.co.uk/dp/B0BRXMC97P) [5**Petrodex Dental Kit for Cats Malt Flavor Toothpaste 2.5 Oz**Petrodex**£13.06**4.2★11,158 rev](https://www.amazon.co.uk/dp/B00CTO395S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yuanchu WJIAAA Small Cat Dog Toothbrush 3 Pack 360 Degree Soft Silicone Pet Toothbrush Cat Dental Pets Care Dog Oral Hygiene Deep Cleaning Pet Teeth Clean Kit**Yuanchu**£3.76**1 rev6mo ago](https://www.amazon.co.uk/dp/B0GJPQ5NLR) [**UNEK Cat Dental Care Set Enzymatic Toothpaste 30g with Salmon Flavor Including Toothbrush & Finger Brush Helps Reduce Plaque & Bad Breath**UNEK**£11.64**24 rev6mo ago](https://www.amazon.co.uk/dp/B0GGR1TQ1D) [**Aujzoo Dog Toothbrush Set (6 Packs) 360 Pets Teeth Cleaning Toothbrush for Dogs Cats Teeth Cleaning Silicone Finger Teeth Brush**Aujzoo**£3.37**547 rev1y ago](https://www.amazon.co.uk/dp/B0FH92HJV6) [**Beaphar - Toothbrush & Toothpaste Dental Care Kit for Cats & Dogs - Double-Ended Brush & Liver-Flavoured Toothpaste with Enzymes - Helps Control Plaque & Tartar - 1 Toothbrush and 100g Tube**Beaphar**£5.91**90 rev1y ago](https://www.amazon.co.uk/dp/B0FGQNJ8YQ) [**Oivolii Cat Toothpaste Set Fluoride-Free Tuna Flavor (30g) Gentle Dental Care Kit for Cats Includes 2 Toothbrushes for Clean Teeth & Fresh Breath**Oivolii**£10.43**213 rev1y ago](https://www.amazon.co.uk/dp/B0F9TCJYBS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**UNEK Cat Dental Care Set Enzymatic Toothpaste 30g with Salmon Flavor Including Toothbrush & Finger Brush Helps Reduce Plaque & Bad Breath**UNEK**£11.64**4.0★**▲ 353%**](https://www.amazon.co.uk/dp/B0GGR1TQ1D) [**Yuanchu WJIAAA Small Cat Dog Toothbrush 3 Pack 360 Degree Soft Silicone Pet Toothbrush Cat Dental Pets Care Dog Oral Hygiene Deep Cleaning Pet Teeth Clean Kit**Yuanchu**£3.76**4.0★**▲ 261%**](https://www.amazon.co.uk/dp/B0GJPQ5NLR) [**WALLZON Teeth Cleaning Finger Wipes for Dogs & Cats Soft Pet Dental Finger Wipes for Dogs Disposable Cat Tooth Cleaning Wipes Gentle Dog Teeth Brushing Finger Wipes (50 Wipes Finger Wipes)**WALLZON**£7.35**4.2★**▲ 131%**](https://www.amazon.co.uk/dp/B0D3D8WHQG) [**JAYU PET Dental Care Brush (Soft Bristles) 1ea - Dog Toothbrush Cat Toothbrush Dental Care for Kitten and Small Dogs Removing Old Plaque and Tartar Cat Teeth Brushing & Easy Cleaning**JAYU PET**£8.15**4.2★**▲ 103%**](https://www.amazon.co.uk/dp/B0BRXMC97P) [**PetSol Dental Care Kit Cat Toothpaste (50g) with 2 x Pet Toothbrushes to Clean Cats Teeth Remove Plaque and Tartar Improve Gum Tooth Health & Pet Oral Hygiene**PetSol**£8.35**4.2★**▲ 84%**](https://www.amazon.co.uk/dp/B07NNYMRNH)
**~~View all trending →~~**
## **What buyers say about cat toothbrush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**17%
*“Cats happy”*
**Quality-Overall**13%
*“the kit itself feels well made”*
**Ease Of Use**9%
*“Easier to use”*
**Ease Of Cleaning**9%
*“It cleans - good”*
**Value For Money**9%
*“Good value”*
**Oral Hygiene**7%
*“Clean teeth”*
**Size-Overall**4%
*“Perfect size”*
**Advertised Vs Actual Product**4%
*“Does the job”*
**Fun/Entertainment Experience**4%
*“brings out entertainment”*
**Efficiency**4%
*“this one is by far the most effective”*
### **What buyers complain about **
**Size-Overall**18%
*“Very small”*
**Smell**17%
*“Smells strong”*
**Value For Money**5%
*“The price is also quite steep for what they are”*
**Durability**5%
*“They were damaged within a month”*
**Ease Of Use**5%
*“This toothbrush however I couldnt quite get to grips with”*
**Taste-Overall**4%
*“the cat did not react well to the taste at all”*
**Functionality-Overall**4%
*“This does not work”*
**Quality-Overall**4%
*“Bad quality”*
**Ease Of Chewing/Swallowing**3%
*“I think they stick themselves might be a bit tough for them to chew”*
**Hard Feel**3%
*“not so soft that they do not do the job”*
### **Top return reasons **
**Size-Overall**37%
**Advertised Vs Actual Product**16%
**Functionality-Overall**9%
**Smell**6%
**Quality-Overall**6%
**Ease Of Use**4%
**Oral Hygiene**3%
**Value For Money**1%
**Defective Material/Parts**1%
**Taste-Overall**1%
## **Common questions**
- **Is cat toothbrush profitable to sell on Amazon United Kingdom?**
- The niche generates £80K/yr across 24 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -12.9%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the cat toothbrush niche?**
- 22 brands and 53 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 58% of demand.
- **What do buyers complain about in cat toothbrush?**
- Top complaints mined from reviews: Size-Overall, Smell, Value For Money. The return rate is 0.1%.
- **When does demand for cat toothbrush peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the cat toothbrush niche?**
- Listings span £3.27–£16.49; the average listing price is £7.69 (sweet spot $15–$100). The average incumbent carries 1,907 reviews — the moat a new listing must climb.
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