---
title: "Cat Toothbrush and Paste — £230K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/cat-toothbrush-and-paste"
last_updated: "2026-07-31T10:24:53.730Z"
locale: en
meta:
description: "Niche score 44/100 · £230K/yr market · 132K searches/yr · £9.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £230K/yr market · 132K searches/yr · £9.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cat Toothbrush and Paste — £230K/yr Amazon UK Niche (2026) - Flapen"
---
# **cat toothbrush and paste**
**Skip it**
Prices mostly outside the sweet spot ($3.60–$14.19) — this niche doesn't clear our bar today.
Market size 44Growth 19Conversion 99Competition 20Returns 100Price range 0Avg price 29Brand share 22Review moat 23Quality gap 67
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****18.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£230K**
£230K/yr · 132K searches
**Avg price**
**Okay****£9.50**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****6,795.67**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-12.3%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£3.60–£14.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cat toothbrush and paste is a £230K/yr Amazon United Kingdom market (132K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 44/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cat toothbrush and paste market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£190K–£238K**
- units × avg price
- **Conversion rate**
- **18.3%**
- **Avg BSR**
- **#23**
- **Page quality**
- **0%**
- **Prime**
- **73%**
- **Sponsored**
- **87%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**109**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**5%**
- ICF27% - Logic25% - Virbac19% - Beaphar15% - PetSol5% - ProDen PlaqueOff4% - Open — no brand owns it (2 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.3% search growth over the last 90 days.
4K3KPrime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/cat-toothbrush-and-paste/trend)
## **Top cat toothbrush and paste search terms**
- **cat toothpaste**68K/yr-16.1%10.3% conv. - **logic toothpaste for dogs**22K/yr-5.4%24.0% conv. - **stomodine gel for dogs**14K/yr-5.9%23.2% conv. - **stomodine gel for cats**9K/yr-15.7%22.4% conv. - **logic oral hygiene gel for dogs**6K/yr-0.9%26.8% conv. - **stomodine**4K/yr-18.1%18.5% conv. - **toothpaste for cats**4K/yr-16.6%7.3% conv. - **kitten toothpaste**4K/yr+0.6%6.8% conv. - **logic dog toothpaste**3K/yr-5.0%20.4% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/cat-toothbrush-and-paste/search-terms)
## **Top cat toothbrush and paste products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£23K20%£46K30%£69K40%£92K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Logic Oral Hygiene Gel For Dogs & Cats Cat Toothbrush And Paste Logic Toothpaste For Dogs 70g**Logic**£9.53**4.5★6,824 rev](https://www.amazon.co.uk/dp/B0058LQ1TK) [2**Stomodine F Dog & Cat Dental Gel No-Brush Toothpaste for Plaque 30 ml**ICF**£12.15**4.4★2,789 rev](https://www.amazon.co.uk/dp/B0721J71HD) [3**Beaphar - Liver Flavour Toothpaste with Enzymes - Dental Care for Cats & Dogs - Helps Control Plaque and Tartar and Freshen Breath - Supports Normal Gum Function Fluoride & Xylitol-Free - 100g Tube**Beaphar**£3.60**4.3★15,331 rev](https://www.amazon.co.uk/dp/B005VD70OK) [4**Virbac Enzymatic Toothpaste for Dogs & Cats - Cat & Dog Toothpaste for Plaque & Tartar Removal and Pet Breath Freshener - 70g**Virbac**£12.34**4.6★1,720 rev](https://www.amazon.co.uk/dp/B01KK21GAA) [5**Virbac C.E.T. Enzymatic Toothpaste for Cats | Fish Flavour 43g | Reduce Plaque Control Tartar & Freshen Breath**Virbac**£8.85**4.4★21,486 rev](https://www.amazon.co.uk/dp/B07NBLWPZW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ProDen PlaqueOff Crème for Cats Clinically Proven Dental Care Helps Remove Plaque Tartar & Bad Breath - Low-Calorie Lickable Oral Care - 6 Chicken Flavour Pouches**ProDen PlaqueOff**£6.59**6,408 rev1mo ago](https://www.amazon.co.uk/dp/B0G49NCJJM) [**VETIQ Dental Care Cat & Dog Fresh Breath Enzymatic Toothpaste (70g)**VETIQ**£4.16**152 rev2y ago](https://www.amazon.co.uk/dp/B0CXTNTWKS) [**PetSol Dental Care Kit Cat Toothpaste (50g) with 2 x Pet Toothbrushes to Clean Cats Teeth Remove Plaque and Tartar Improve Gum Tooth Health & Pet Oral Hygiene**PetSol**£8.35**7,156 rev7y ago](https://www.amazon.co.uk/dp/B07NNYMRNH) [**PetSol Dental Care Kit for Dogs & Cats Toothpaste (100g) with 3 x Toothbrushes to Clean Pets Teeth Remove Plaque and Tartar Improve Gum and Tooth Health & Pet Oral Hygiene**PetSol**£8.37**7,156 rev8y ago](https://www.amazon.co.uk/dp/B071RWWJD3) [**Stomodine F Dog & Cat Dental Gel No-Brush Toothpaste for Plaque 30 ml**ICF**£12.15**2,789 rev9y ago](https://www.amazon.co.uk/dp/B0721J71HD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ProDen PlaqueOff Crème for Cats Clinically Proven Dental Care Helps Remove Plaque Tartar & Bad Breath - Low-Calorie Lickable Oral Care - 6 Chicken Flavour Pouches**ProDen PlaqueOff**£6.59**4.2★**▲ 314%**](https://www.amazon.co.uk/dp/B0G49NCJJM) [**Virbac CET Enzymatic Toothpaste | Control Oral Bacteria Reduce Plaque & Bad Breath | Dental Care Toothpaste for Cats & Dogs | Poultry Flavour 70g Tube**Virbac**£12.48**4.4★**▲ 57%**](https://www.amazon.co.uk/dp/B00RZDXA7K) [**Beaphar - Liver Flavour Toothpaste with Enzymes - Dental Care for Cats & Dogs - Helps Control Plaque and Tartar and Freshen Breath - Supports Normal Gum Function Fluoride & Xylitol-Free - 100g Tube**Beaphar**£3.60**4.3★**▲ 15%**](https://www.amazon.co.uk/dp/B005VD70OK) [**Virbac Enzymatic Toothpaste for Dogs & Cats - Cat & Dog Toothpaste for Plaque & Tartar Removal and Pet Breath Freshener - 70g**Virbac**£12.34**4.6★**▲ 14%**](https://www.amazon.co.uk/dp/B01KK21GAA) [**VETIQ Dental Care Cat & Dog Fresh Breath Enzymatic Toothpaste (70g)**VETIQ**£4.16**4.3★**— 8%**](https://www.amazon.co.uk/dp/B0CXTNTWKS)
**~~View all trending →~~**
## **What buyers say about cat toothbrush and paste**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**16%
*“Great taste”*
**Pet Friendly**14%
*“Cats love it”*
**Quality-Overall**14%
*“the kit itself feels well made”*
**Value For Money**8%
*“Good price”*
**Ease Of Use**7%
*“Easy to use”*
**Flavor**6%
*“My dog loves the flavour”*
**Ease Of Cleaning**6%
*“it keeps his teeth clean”*
**Soothing/Teething**6%
*“Great really works my cats teeth”*
**Breathability**4%
*“Breath freshness was okay”*
**Advertised Vs Actual Product**3%
*“Does the job”*
### **What buyers complain about **
**Smell**18%
*“Smells strong”*
**Value For Money**10%
*“It's cheaper on Amazon though”*
**Functionality-Overall**9%
*“Didnt seem to have a great effect x”*
**Flavor**9%
*“This tooth gel is not liver flavoured”*
**Taste-Overall**8%
*“I didnt taste it was for the dog”*
**Texture/Consistency-Overall**4%
*“Texture has changed recently”*
**Ingredients-Overall**3%
*“I would be very concerned about the long term implications of this seaweed based product”*
**Advertised Vs Actual Product**3%
*“NOT THE SAME PRODUCT”*
**Breathability**3%
*“doesnt improve breath quality”*
**Indigestion**2%
*“he was pooing liquid diarrhea in the house”*
### **Top return reasons **
**Functionality-Overall**25%
**Product Condition**13%
**Advertised Vs Actual Product**13%
**Size-Overall**13%
**Color**6%
**Escape Proof**6%
**Value For Money**6%
**Leak-Proof**6%
**Comfort-Overall**6%
**Ingredients-Overall**6%
## **Common questions**
- **Is cat toothbrush and paste profitable to sell on Amazon United Kingdom?**
- The niche generates £230K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.3%. Flapen's verdict: Skip it (44/100).
- **How competitive is the cat toothbrush and paste niche?**
- 8 brands and 109 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in cat toothbrush and paste?**
- Top complaints mined from reviews: Smell, Value For Money, Functionality-Overall. The return rate is 0.1%.
- **When does demand for cat toothbrush and paste peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the cat toothbrush and paste niche?**
- Listings span £3.60–£14.19; the average listing price is £9.50 (sweet spot $15–$100). The average incumbent carries 6,796 reviews — the moat a new listing must climb.
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