---
title: "Cat Soup — £347K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/cat-soup"
last_updated: "2026-07-31T10:24:08.971Z"
locale: en
meta:
description: "Niche score 57/100 · £347K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · £347K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cat Soup — £347K/yr Amazon UK Niche (2026) - Flapen"
---
# **cat soup**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 53Growth 53Conversion 96Competition 47Returns 100Price range 28Avg price 32Brand share 24Review moat 89Quality gap 48
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****229.24**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****£347K**
£347K/yr · 253K searches
**Growth**
**Good****+24.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****£9.80**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£1.65–£20.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, cat soup is a £347K/yr Amazon United Kingdom market (253K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jul. Verdict: Worth a look — 57/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cat soup market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£392K–£490K**
- units × avg price
- **Conversion rate**
- **14.0%**
- **Avg BSR**
- **#175**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **56%**
- **Out of stock**
- **2.9%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **—flat
**Sellers**
**106**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 94%
**Open market**
**7%**
- Felix47% - Sheba28% - Applaws8% - UbiPet4% - INABA4% - Purina2% - Open — no brand owns it (4 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +24.8% search growth over the last 90 days.
9K7KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/cat-soup/trend)
## **Top cat soup search terms**
- **cat soup**99K/yr+31.2%12.9% conv. - **felix soup**40K/yr+31.6%18.0% conv. - **sheba soup**20K/yr+15.9%13.0% conv. - **cat soup pouches**17K/yr+40.0%12.1% conv. - **cat soups and broths**9K/yr+44.6%6.9% conv. - **sheba soup for cats**12K/yr-13.5%12.7% conv. - **sheba cat soup**9K/yr+17.6%11.3% conv. - **felix soup cat food**13K/yr-10.6%15.9% conv. - **felix cat soup**11K/yr+4.2%17.3% conv. - **cat food soup**8K/yr+26.6%10.9% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/cat-soup/search-terms)
## **Top cat soup products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£17K10%£35K15%£52K20%£69K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**FELIX Soup Farm Selection Chicken Beef and Lamb Wet Cat Food 6x48g (Pack of 8)**Felix**£11.48**4.8★274 rev](https://www.amazon.co.uk/dp/B0836W1V4D) [2**Sheba Classics Cat Food Wet - SOUP Cat Pouches with Chicken Fillets 4 x 40 g**Sheba**£1.65**4.6★198 rev](https://www.amazon.co.uk/dp/B09MTVPLG8) [3**FELIX Soup Tender Strips Farm Selection Wet Cat Food 6x48g (Pack of 8)**Felix**£10.64**4.7★660 rev](https://www.amazon.co.uk/dp/B09C6M5GL2) [4**FELIX Soup Tender Strips Fish Selection Wet Cat Food 6x48g (Pack of 8)**Felix**£11.02**4.7★591 rev](https://www.amazon.co.uk/dp/B09C6PPLGS) [5**Sheba Classics Cat Food Wet - SOUP Cat Pouches with Tuna Fillets 10 x 4 x 40g**Sheba**£16.55**4.7★339 rev](https://www.amazon.co.uk/dp/B09MTVFYF2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Happy Feeling Gifts Cat Food Pouches Variety Pack - Created With 36 Felix Soup Cat Food Pouches for Adult Cats Fish & Farm Selection & 5 Webbox Lick-e-lix Treats - Plus a Lint Roller**Happy Feeling Gifts**£20.32**3 rev1mo ago](https://www.amazon.co.uk/dp/B0H3LJPYZC) [**Encore 100% Natural Cat Fish Bone Broth Soup with Tuna Fillet High in Collagen Supports Joints Digestion and Hydration 8x85g Spout Pouch**Encore**£9.01**37 rev3mo ago](https://www.amazon.co.uk/dp/B0GXWSZ3LK) [**40 x 40g Sheba Classics Soup Adult Wet Cat Food Pouches Chicken Fillets**Sheba**£19.50**16 rev3mo ago](https://www.amazon.co.uk/dp/B0GWFR7YN9) [**GOURMET Soup Royale (Chicken Beef Turkey) Wet Cat Food Pouch 6x45g (pack of 4)**Gourmet**£8.39**13 rev4mo ago](https://www.amazon.co.uk/dp/B0GTWFY6RT) [**Cat Soup Variety Pack with Feeding Bowl 12 x 48g Fish Selection & Farm Selection Complementary Wet Cat Food in Savoury Broth for Adult Cats**GEminent**£9.97**3 rev4mo ago](https://www.amazon.co.uk/dp/B0GT5SWC6C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GOURMET Soup Royale (Chicken Beef Turkey) Wet Cat Food Pouch 6x45g (pack of 4)**Gourmet**£8.39**5.0★**▲ 223%**](https://www.amazon.co.uk/dp/B0GTWFY6RT) [**Encore 100% Natural Cat Fish Bone Broth Soup with Tuna Fillet High in Collagen Supports Joints Digestion and Hydration 8x85g Spout Pouch**Encore**£9.01**4.5★**▲ 221%**](https://www.amazon.co.uk/dp/B0GXWSZ3LK) [**Happy Feeling Gifts Cat Food Pouches Variety Pack - Created With 36 Felix Soup Cat Food Pouches for Adult Cats Fish & Farm Selection & 5 Webbox Lick-e-lix Treats - Plus a Lint Roller**Happy Feeling Gifts**£20.32**4.3★**▲ 218%**](https://www.amazon.co.uk/dp/B0H3LJPYZC) [**Cat Soup Variety Pack with Feeding Bowl 12 x 48g Fish Selection & Farm Selection Complementary Wet Cat Food in Savoury Broth for Adult Cats**GEminent**£9.97**1.7★**▲ 218%**](https://www.amazon.co.uk/dp/B0GT5SWC6C) [**40 x 40g Sheba Classics Soup Adult Wet Cat Food Pouches Chicken Fillets**Sheba**£19.50**4.9★**▲ 192%**](https://www.amazon.co.uk/dp/B0GWFR7YN9)
**~~View all trending →~~**
## **What buyers say about cat soup**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**34%
*“my pet really enjoys it”*
**Value For Money**11%
*“Excellent Price”*
**Taste-Overall**10%
*“good for a treat”*
**Quality-Overall**10%
*“Brilliant quality”*
**Smell**4%
*“it doesn't smell overly strongly”*
**Ingredients-Overall**4%
*“The ingredients in these look very good and natural”*
**Moist/Dry**3%
*“Good to promote hydration”*
**Flavor**3%
*“has a pleasant aroma to match”*
**Ease Of Use**2%
*“Easy to use”*
**Texture/Consistency-Overall**1%
*“And is like a broth consistency”*
### **What buyers complain about **
**Value For Money**21%
*“much cheaper in shops”*
**Smell**7%
*“It smells a little fishy. obviously”*
**Size-Overall**7%
*“very small”*
**Quality-Overall**6%
*“Poor Quality Bowl”*
**Natural Resource Wastage**4%
*“It creates a lot of waste”*
**Taste-Overall**3%
*“more meat than gravy”*
**Thickness**3%
*“The liquid itself looks quite thin”*
**Texture/Consistency-Overall**3%
*“It is a pity that the meat”*
**Hard Feel**2%
*“hard to squash”*
**Ease Of Use**2%
*“Theyre just a little hard to get all the chicken pieces out of”*
## **Common questions**
- **Is cat soup profitable to sell on Amazon United Kingdom?**
- The niche generates £347K/yr across 25 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is +24.8%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the cat soup niche?**
- 10 brands and 106 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in cat soup?**
- Top complaints mined from reviews: Value For Money, Smell, Size-Overall. The return rate is 0.0%.
- **When does demand for cat soup peak?**
- Demand peaks in Jul; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the cat soup niche?**
- Listings span £1.65–£20.32; the average listing price is £9.80 (sweet spot $15–$100). The average incumbent carries 229 reviews — the moat a new listing must climb.
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