---
title: "Cat Shampoo — £172K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/cat-shampoo"
last_updated: "2026-07-31T12:05:09.465Z"
locale: en
meta:
description: "Niche score 48/100 · £172K/yr market · 212K searches/yr · £8.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £172K/yr market · 212K searches/yr · £8.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cat Shampoo — £172K/yr Amazon UK Niche (2026) - Flapen"
---
# **cat shampoo**
**Skip it**
Prices mostly outside the sweet spot ($3.52–$13.33) — this niche doesn't clear our bar today.
Market size 35Growth 41Conversion 86Competition 41Returns 98Price range 0Avg price 23Brand share 27Review moat 45Quality gap 57
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,968.06**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+12.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£172K**
£172K/yr · 212K searches
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Bad****£8.21**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£3.52–£13.33**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cat shampoo is a £172K/yr Amazon United Kingdom market (212K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Sep. Verdict: Skip it — 48/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cat shampoo market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£164K–£205K**
- units × avg price
- **Conversion rate**
- **9.9%**
- **Avg BSR**
- **#14**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **72%**
- **Out of stock**
- **10.0%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **—flat
**Sellers**
**60**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 100%
**Open market**
**9%**
- BUGALUGS48% - Johnsons18% - BURT'S BEES FOR PETS13% - WildWash6% - C&G Pets4% - Vet's Best2% - Open — no brand owns it (5 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +12.7% search growth over the last 90 days.
8K6KSpike '24Prime Day '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/cat-shampoo/trend)
## **Top cat shampoo search terms**
- **cat shampoo**116K/yr+3.2%9.0% conv. - **cat shampoo for indoor cats**38K/yr+0.7%9.3% conv. - **kitten shampoo**24K/yr+63.1%8.4% conv. - **cat shampoo for outdoor cats**9K/yr+121.7%10.6% conv. - **kitten shampoo for indoor cats**9K/yr+27.9%10.1% conv. - **cat shampoo and conditioner**4K/yr+47.2%7.2% conv. - **cat wash**5K/yr-3.3%4.6% conv. - **bugalugs cat shampoo**4K/yr+2.3%9.3% conv. - **shampoo for cats**3K/yr+25.8%7.7% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/cat-shampoo/search-terms)
## **Top cat shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£9K10%£17K15%£26K20%£34K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bugalugs No Rinse Cat Shampoo & Conditioner with Baby Fresh Fragrance. Brush through for cats and kittens. Foam action grooming dry shampoo kitten (200ml No Rinse Shampoo)**BUGALUGS**£9.49**4.3★430 rev](https://www.amazon.co.uk/dp/B0F2B67P47) [2**Bugalugs 2 in 1 Cat Shampoo & Conditioner. Cleansing nourishing and conditioning for all cat hair. Papaya & Coconut calming scent. For all cats and kittens. cat & kitten grooming (500ml Shampoo)**BUGALUGS**£10.76**4.4★1,943 rev](https://www.amazon.co.uk/dp/B0BTX66VCB) [3**Flea and Tick Cat Shampoo by Bugalugs 500ml Deep Cleansing for Cats for Fleas Ticks & Mites contains Neem Oil PH Balanced Vegan (500ml Flea Shampoo)**BUGALUGS**£10.92**4.4★1,930 rev](https://www.amazon.co.uk/dp/B0CH871W8W) [4**Johnsons Vet Manuka Honey 2-In-1 Shampoo Clear 200 ml (Pack of 1)**Johnsons**£4.13**4.6★1,157 rev](https://www.amazon.co.uk/dp/B00CBU722Q) [5**Burts Bees Hypoallergenic Shampoo Cat 296ml**BURT'S BEES FOR PETS**£11.37**4.6★10,746 rev](https://www.amazon.co.uk/dp/B01CCFPC0I)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PAWY Cat Dry Shampoo No-Rinse Waterless Foam Cat Shampoo 200ml**PAWY**£6.60**47 rev6mo ago](https://www.amazon.co.uk/dp/B0GH26M2B3) [**Barkin & Meowson Nourishing Cat Shampoo with Oat Extract 350ml**Barkin & Meowson**£13.33**21 rev10mo ago](https://www.amazon.co.uk/dp/B0FRN26FS1) [**Bugalugs No Rinse Cat Shampoo for Itchy Skin with Prebiotics Postbiotics & Probiotics for cats - kitten shampoo and cat shampoo for indoor cats for sensitive skin supports your pets Microbiome**BUGALUGS**£9.13**73 rev11mo ago](https://www.amazon.co.uk/dp/B0FLY3JGDX) [**Bugalugs No Rinse Cat Shampoo & Conditioner with Baby Fresh Fragrance. Brush through for cats and kittens. Foam action grooming dry shampoo kitten (200ml No Rinse Shampoo)**BUGALUGS**£9.49**430 rev1y ago](https://www.amazon.co.uk/dp/B0F2B67P47) [**Bugalugs Cat Shampoo Baby Fresh - Cleansing nourishing and conditioning for all cat hair.. For all cats and kittens. grooming (500ml Shampoo)**BUGALUGS**£10.76**37 rev1y ago](https://www.amazon.co.uk/dp/B0F2B9CSQC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Burts Bees Hypoallergenic Shampoo Cat 296ml**BURT'S BEES FOR PETS**£11.37**4.6★**▲ 93%**](https://www.amazon.co.uk/dp/B01CCFPC0I) [**PAWY Cat Dry Shampoo No-Rinse Waterless Foam Cat Shampoo 200ml**PAWY**£6.60**4.1★**▲ 84%**](https://www.amazon.co.uk/dp/B0GH26M2B3) [**JVP Johnsons Vet Cat Flea Cleaning Shampoo 200 ml**Johnsons**£3.52**4.2★**▲ 55%**](https://www.amazon.co.uk/dp/B00HCMSVCI) [**Barkin & Meowson Nourishing Cat Shampoo with Oat Extract 350ml**Barkin & Meowson**£13.33**4.6★**▲ 33%**](https://www.amazon.co.uk/dp/B0FRN26FS1) [**Johnsons Vet Manuka Honey 2-In-1 Shampoo Clear 200 ml (Pack of 1)**Johnsons**£4.13**4.6★**▲ 31%**](https://www.amazon.co.uk/dp/B00CBU722Q)
**~~View all trending →~~**
## **What buyers say about cat shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**39%
*“smells beautiful”*
**Ease Of Use**9%
*“Easy to use”*
**Ease Of Cleaning**8%
*“This cleans really well”*
**Quality-Overall**7%
*“Excellent seller Excellent product would recommend”*
**Soft Feel**6%
*“fur is really soft”*
**Pet Friendly**6%
*“Its perfect for my cat”*
**Advertised Vs Actual Product**3%
*“Does what it says it does”*
**Allergies**3%
*“There was no irritation on her skin”*
**Value For Money**2%
*“Excellent value”*
**Brightness/Shine/Glow**2%
*“Shiny coat”*
### **What buyers complain about **
**Smell**23%
*“strong smell”*
**Adhesion/Stickiness**9%
*“Sticky residue”*
**Leak-Proof**8%
*“leaked allover the box”*
**Ease Of Cleaning**7%
*“the stickiness on other aspects of the body is just not getting cleaned”*
**Moist/Dry**5%
*“soaked all over the floor”*
**Functionality-Overall**4%
*“Doesnt really work at all”*
**Residue**3%
*“Bad Residue”*
**Allergies**3%
*“My cat has really bad allergies”*
**Value For Money**2%
*“expensive”*
**Color**2%
*“Not so white”*
### **Top return reasons **
**Leak-Proof**61%
**Smell**11%
**Adhesion/Stickiness**7%
**Advertised Vs Actual Product**5%
**Value For Money**4%
**Moist/Dry**3%
**Ingredients-Overall**2%
**Size-Overall**2%
**Water Resistance**2%
**Compatibility-Overall**1%
## **Common questions**
- **Is cat shampoo profitable to sell on Amazon United Kingdom?**
- The niche generates £172K/yr across 18 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +12.7%. Flapen's verdict: Skip it (48/100).
- **How competitive is the cat shampoo niche?**
- 11 brands and 60 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in cat shampoo?**
- Top complaints mined from reviews: Smell, Adhesion/Stickiness, Leak-Proof. The return rate is 0.4%.
- **When does demand for cat shampoo peak?**
- Demand peaks in Sep; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the cat shampoo niche?**
- Listings span £3.52–£13.33; the average listing price is £8.21 (sweet spot $15–$100). The average incumbent carries 1,968 reviews — the moat a new listing must climb.
## **Related niches in Pet Supplies**
- 67 [**dog calming products**](https://flapen.com/research/uk/pet-supplies/dog-calming-products)£665K/yr-22.0%**Worth a look**- 67 [**probiotics for dogs**](https://flapen.com/research/uk/pet-supplies/probiotics-for-dogs)£1.7M/yr-4.0%**Worth a look**- 67 [**dog pram**](https://flapen.com/research/uk/pet-supplies/dog-pram)£309K/yr+39.9%**Worth a look**- 67 [**cat tunnel outdoor**](https://flapen.com/research/uk/pet-supplies/cat-tunnel-outdoor)£47K/yr+125.9%**Worth a look**- 67 [**flea collar for cats**](https://flapen.com/research/uk/pet-supplies/flea-collar-for-cats)£593K/yr+18.4%**Worth a look**- 68 [**cat toys**](https://flapen.com/research/uk/pet-supplies/cat-toys)£2.8M/yr+4.0%**Launch it**[**All Pet Supplies niches **](https://flapen.com/research/uk/pet-supplies)