---
title: "Search terms — cat scratching post - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/cat-scratching-post/search-terms"
last_updated: "2026-07-31T08:03:42.170Z"
locale: en
meta:
  description: "Niche score 64/100 · £3.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 64/100 · £3.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — cat scratching post - Flapen"
---

# **cat scratching post**

**Worth a look**

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 96Growth 21Conversion 26Competition 87Returns 97Price range 87Avg price 95Brand share 57Review moat 29Quality gap 50

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****£3.4M**

£3.4M/yr · 5.6M searches

**Avg price**

**Incredible****£28.74**

avg listing price — sweet spot $15–$100

**Competition**

**Great****28%**

top-5 click share — an open shelf

**Price range**

**Great****£7.63–£80.45**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****71%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****3,570.33**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****2.1%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-8.1%**

90-day search growth — must beat 0% to launch