---
title: "Cat Scratching Post — £3.4M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/cat-scratching-post"
last_updated: "2026-07-31T07:19:05.892Z"
locale: en
meta:
description: "Niche score 64/100 · £3.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 64/100 · £3.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cat Scratching Post — £3.4M/yr Amazon UK Niche (2026) - Flapen"
---
# **cat scratching post**
**Worth a look**
Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 96Growth 21Conversion 26Competition 87Returns 97Price range 87Avg price 95Brand share 57Review moat 29Quality gap 50
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****£3.4M**
£3.4M/yr · 5.6M searches
**Avg price**
**Incredible****£28.74**
avg listing price — sweet spot $15–$100
**Competition**
**Great****28%**
top-5 click share — an open shelf
**Price range**
**Great****£7.63–£80.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,570.33**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-8.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, cat scratching post is a £3.4M/yr Amazon United Kingdom market (5.6M searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Dec. Verdict: Worth a look — 64/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cat scratching post market data**
- **Units sold / yr**
- **100K–125K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£2.9M–£3.6M**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#27**
- **Page quality**
- **0%**
- **Prime**
- **70%**
- **Sponsored**
- **92%**
- **Out of stock**
- **3.5%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
**Brands**
**22 **▼falling
**Sellers**
**33**
**Top-5 brand share**
**71%**
Top 20: 99%
**Top-5 click share**
**28%**
Top 20: 64%
**Open market**
**24%**
- HOMIDEC21% - Feandrea18% - Heybly13% - Yaheetech11% - Amazon Basics7% - Taoqimiao5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.1% search growth over the last 90 days.
175K125KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/cat-scratching-post/trend)
## **Top cat scratching post search terms**
- **cat tree**2.3M/yr-0.6%0.9% conv. - **cat scratching post**1.4M/yr-22.3%2.7% conv. - **cat tower**433K/yr+0.3%1.0% conv. - **cat tree for indoor cats**329K/yr-6.0%1.1% conv. - **cat tree for large cats**163K/yr-21.7%0.4% conv. - **cat scratch post**124K/yr-9.9%2.6% conv. - **cat towers for indoor cats**98K/yr-4.9%1.2% conv. - **cat climbing frame**87K/yr+2.9%1.0% conv. - **large cat tree**83K/yr-11.1%0.5% conv. - **scratch post for cats**68K/yr-29.4%3.1% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/cat-scratching-post/search-terms)
## **Top cat scratching post products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£102K6%£203K9%£305K12%£407K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yaheetech 139cm Cat Tree for Indoor Cats with Scratching Posts Dark Grey**Yaheetech**£26.26**4.6★6,141 rev](https://www.amazon.co.uk/dp/B08LGXRW95) [2**HOMIDEC Cat Tree 151cm Cat Tower for Indoor Kitty with Cat Scratching Post**HOMIDEC**£36.26**4.5★2,373 rev](https://www.amazon.co.uk/dp/B09PNKGPGK) [3**HOMIDEC Cat Tree 112cm Cat Scratching Post for Indoor Cats Cats Tower**HOMIDEC**£25.47**4.4★2,056 rev](https://www.amazon.co.uk/dp/B0F8JBDKNM) [4**Amazon Basics Cat Scratching Post for Indoor Cats Standard with Dangling Toy 80 cm Grey**Amazon Basics**£14.52**4.7★32,466 rev](https://www.amazon.co.uk/dp/B07G3GVBV7) [5**Cat Tree 145cm Stable Cat Scratching Post for Indoor Cats Multi-Level Cat Climbing Tower with Posts Fully Wrapped in Natural Sisal Rope Suitable for Kitty Kitten**HOMIDEC**£32.70**4.5★3,793 rev](https://www.amazon.co.uk/dp/B0D5HSL19K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Heybly Cat Tree 65cm Cat Tower with Spacious Top Perch for Large Cats Stair-Style Cat House Furniture with Dual-Layer Condos Sisal Scratching Posts Cozy Basket & Pompom Light Gray HCT204SW**Heybly**£31.61**404 rev7mo ago](https://www.amazon.co.uk/dp/B0G1LRCB68) [**Heybly Cat Tree 125 cm Cat Tower for Indoor Cats Cat Scratching Post with Hidden Space Sturdy Steel Tube Soft Plush Top Perch and Cozy Hammock Light Gray HCT200SW**Heybly**£28.90**559 rev1y ago](https://www.amazon.co.uk/dp/B0F8PZ4QRQ) [**Feandrea Cat Tree Cat Tower with Sisal Post Cat Condo Light Grey PCT50WV1**Feandrea**£16.86**280 rev1y ago](https://www.amazon.co.uk/dp/B0DXTY82TR) [**HOMIDEC Cat Tree 112cm Cat Scratching Post for Indoor Cats Cats Tower**HOMIDEC**£25.47**2,056 rev1y ago](https://www.amazon.co.uk/dp/B0F8JBDKNM) [**Heybly Cat Tree with Self Groomer Brush 108cm Cat Tower Condo for Indoor Cats with Cat Scratching Post & Board Kitty House with Padded Plush Perch and Basket Light Gray HCT005SW**Heybly**£28.58**584 rev1y ago](https://www.amazon.co.uk/dp/B0DZCQHX85)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Feandrea Cat Tree Tower 143 cm Multi-Level Plush Cat Condo with 4 Scratching Posts 2 Perches Cave Hammock Pompoms Smoky Grey PCT161G01**Feandrea**£25.86**4.6★**▲ 276%**](https://www.amazon.co.uk/dp/B08XTS5LH9) [**Heybly Cat Tree 65cm Cat Tower with Spacious Top Perch for Large Cats Stair-Style Cat House Furniture with Dual-Layer Condos Sisal Scratching Posts Cozy Basket & Pompom Light Gray HCT204SW**Heybly**£31.61**4.2★**▲ 262%**](https://www.amazon.co.uk/dp/B0G1LRCB68) [**Heybly Cat Tree with Self Groomer Brush 108cm Cat Tower Condo for Indoor Cats with Cat Scratching Post & Board Kitty House with Padded Plush Perch and Basket Light Gray HCT005SW**Heybly**£28.58**4.3★**▲ 147%**](https://www.amazon.co.uk/dp/B0DZCQHX85) [**Heybly Cat Tree 125 cm Cat Tower for Indoor Cats Cat Scratching Post with Hidden Space Sturdy Steel Tube Soft Plush Top Perch and Cozy Hammock Light Gray HCT200SW**Heybly**£28.90**4.3★**▲ 142%**](https://www.amazon.co.uk/dp/B0F8PZ4QRQ) [**Nobleza - Cat Scratching Post Small Cat Activity Center Kitty Climbing Tree with sisal Kitten Play Tower with Hanging Toys Grey 25 * 25 * 35cm**Nobleza**£8.88**4.2★**▲ 98%**](https://www.amazon.co.uk/dp/B0BZHPN1SM)
**~~View all trending →~~**
## **What buyers say about cat scratching post**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**28%
*“Comfortable for cats”*
**Value For Money**13%
*“Money well spent”*
**Strength**12%
*“Sturdy Construction”*
**Quality-Overall**12%
*“Excellent quality, product and easy to put together”*
**Assembly/Installation**8%
*“easy assembly”*
**Size-Overall**5%
*“Simple and small”*
**Scratch Resistance**3%
*“Now does not scratch chair”*
**Durability**2%
*“very durable”*
**Advertised Vs Actual Product**2%
*“looks as advertised”*
**Fun/Entertainment Experience**2%
*“Great toy”*
### **What buyers complain about **
**Size-Overall**23%
*“Not fit for purpose”*
**Strength**11%
*“Not sturdy at all”*
**Durability**9%
*“Didnt last”*
**Quality-Overall**8%
*“After just 1 month it's coming apart poor quality”*
**Assembly/Installation**7%
*“Was a little difficult to put together”*
**Value For Money**3%
*“overpriced”*
**Instructions/User Manual/Troubleshooting**2%
*“instructions poor”*
**Advertised Vs Actual Product**2%
*“Picture is misleading”*
**Color**1%
*“.Dont buy it thinking its dark blue”*
**Design-Overall**1%
*“Weird design, flimsy”*
### **Top return reasons **
**Size-Overall**51%
**Defective Material/Parts**12%
**Quality-Overall**7%
**Strength**6%
**Advertised Vs Actual Product**4%
**Assembly/Installation**3%
**Material Quality**3%
**Durability**2%
**Escape Proof**2%
**Value For Money**2%
## **Common questions**
- **Is cat scratching post profitable to sell on Amazon United Kingdom?**
- The niche generates £3.4M/yr across 61 tracked products. 9 of 12 products launched in the last 360 days are still selling. 90-day search growth is -8.1%. Flapen's verdict: Worth a look (64/100).
- **How competitive is the cat scratching post niche?**
- 22 brands and 33 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in cat scratching post?**
- Top complaints mined from reviews: Size-Overall, Strength, Durability. The return rate is 0.5%.
- **When does demand for cat scratching post peak?**
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the cat scratching post niche?**
- Listings span £7.63–£80.45; the average listing price is £28.74 (sweet spot $15–$100). The average incumbent carries 3,570 reviews — the moat a new listing must climb.
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