---
title: "Cat Scratching Mat — £75K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/cat-scratching-mat"
last_updated: "2026-07-31T10:24:14.775Z"
locale: en
meta:
description: "Niche score 47/100 · £75K/yr market · 135K searches/yr · £8.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £75K/yr market · 135K searches/yr · £8.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cat Scratching Mat — £75K/yr Amazon UK Niche (2026) - Flapen"
---
# **cat scratching mat**
**Skip it**
Soft demand (-26.3% this quarter) — this niche doesn't clear our bar today.
Market size 19Growth 12Conversion 68Competition 42Returns 97Price range 14Avg price 25Brand share 71Review moat 34Quality gap 89
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****6.2%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****3,101.96**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£8.95**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£75K**
£75K/yr · 135K searches
**Price range**
**Bad****£4.93–£16.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-26.3%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, cat scratching mat is a £75K/yr Amazon United Kingdom market (135K searches/yr). The top 5 brands hold 62% of demand. Verdict: Skip it — 47/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cat scratching mat market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **£72K–£90K**
- units × avg price
- **Conversion rate**
- **6.2%**
- **Avg BSR**
- **#57**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **91%**
- **Out of stock**
- **8.6%**
- **Avg brand age**
- **23 months**
- **Avg seller age**
- **192 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**31**
**Top-5 brand share**
**62%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 99%
**Open market**
**31%**
- vacvad20% - FUKUMARU13% - Coching12% - RAM ONLINE10% - Gimars8% - SOL6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -26.3% search growth over the last 90 days.
4K3KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/cat-scratching-mat/trend)
## **Top cat scratching mat search terms**
- **cat scratching mat**82K/yr-30.6%4.6% conv. - **cat scratch mat**22K/yr-20.1%5.4% conv. - **scratch matt for cats**9K/yr-21.8%5.8% conv. - **scratch mat**6K/yr+4.1%5.1% conv. - **sisal mat**6K/yr-6.5%1.3% conv. - **cat scratcher mat**4K/yr-25.3%4.1% conv. - **scratching mat**5K/yr-37.2%4.3% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/cat-scratching-mat/search-terms)
## **Top cat scratching mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£4K10%£8K15%£11K20%£15K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**3pk Cat Scratching Mats 50 x 25 cm Natural Sisal cat Scratch Mat**vacvad**£15.79**4.0★124 rev](https://www.amazon.co.uk/dp/B0DMW85S18) [2**FUKUMARU Cat Scratcher Mat 30 x 50 cm Natural Sisal Cat Scratch Mats Horizontal Cat Floor Scratching Pad Rug Protect Carpets and Sofas - Beige**FUKUMARU**£7.17**4.2★21,052 rev](https://www.amazon.co.uk/dp/B07X2DV26S) [3**Cat Scratching Board Durable Scratch Pad Corrugated Cardboard Cat Scratcher for Indoor Cats Heavy Duty Double-Sided Usability Recyclable with Catnip Medium 1 Pack**Coching**£6.86**4.3★24,253 rev](https://www.amazon.co.uk/dp/B07CZZSVZM) [4**Ram Sisal Cat Scratch Mat 60cm x 50cm Scratching Mats Anti Slip Scratching Pad**RAM ONLINE**£6.37**4.2★82 rev](https://www.amazon.co.uk/dp/B0FBGR9V49) [5**TRIXIE Wild Cat Scratching Board Robust Corrugated Cardboard Cat Scratcher with Catnip Satisfies Natural Scratching Instinct & Protects Furniture 41 × 24 × 7 cm**TRIXIE**£7.06**4.4★14,805 rev](https://www.amazon.co.uk/dp/B0160VM4LU)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**OMATSBEH Carpet Cat Scratching Mat 40 X 60 CM Natural Sisal Cat Scratch Pad Mats with Adhesive Hook Loop Tape Cat Scratching Rug Wall Scratchers for Indoor Furniture Protector (Cat Nap-1 Pack)**OMATSBEH**£5.18**18 rev6mo ago](https://www.amazon.co.uk/dp/B0GJRZDFPV) [**Cat Scratching Mats 3 Pcs Natural Sisal Cat Scratch Mat 50 x 25 cm Horizontal Cats Floor Scratching Pad Rug Hempcardboard Grinding Claws Sisal Board for Sofas Carpets Walls**XMSHYODSM**£11.12**6 rev6mo ago](https://www.amazon.co.uk/dp/B0GFMQ8CJV) [**2 Pcs Cat Scratching Mat 16.5 Cotton Rope Cat Scratch Pad Round Horizontal Cats Scratcher Mats Furniture Protector for Floor Carpet Sofa (Black Brown)**YMTWSRY**£10.08**7 rev8mo ago](https://www.amazon.co.uk/dp/B0G1YS38VV) [**Xynovate Thickened Self Adhesive Cat Scratching Mat DIY Cuttable Climbing Wall Scratch Pad Reusable Protecting Couch form Pets Anti Scratch Furniture Protector for Wall(Gray 30x100cm)**Xynovate**£5.65**262 rev9mo ago](https://www.amazon.co.uk/dp/B0FMY77KF8) [**Gimars 40×200cm Thickened Self-Adhesive Cat Scratching Mat with Extra Adhesive Strips DIY Cuttable Climbing Wall Scratch Pad Furniture Protector for Sofa Wall Floor & Carpet Grey**Gimars**£9.02**773 rev9mo ago](https://www.amazon.co.uk/dp/B0FXWHZQKM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**OMATSBEH Carpet Cat Scratching Mat 40 X 60 CM Natural Sisal Cat Scratch Pad Mats with Adhesive Hook Loop Tape Cat Scratching Rug Wall Scratchers for Indoor Furniture Protector (Cat Nap-1 Pack)**OMATSBEH**£5.18**4.2★**▲ 348%**](https://www.amazon.co.uk/dp/B0GJRZDFPV) [**Gimars 40×200cm Thickened Self Adhesive Cat Scratching Mat DIY Cuttable Climbing Wall Scratch Pad Anti Scratch Furniture Protector for Sofa Wall Floor Carpet (Khaki)**Gimars**£9.02**3.9★**▲ 159%**](https://www.amazon.co.uk/dp/B0FXWM6BWB) [**Cat Scratching Mats 3 Pcs Natural Sisal Cat Scratch Mat 50 x 25 cm Horizontal Cats Floor Scratching Pad Rug Hempcardboard Grinding Claws Sisal Board for Sofas Carpets Walls**XMSHYODSM**£11.12**2.8★**▲ 136%**](https://www.amazon.co.uk/dp/B0GFMQ8CJV) [**2 Pcs Cat Scratching Mat 16.5 Cotton Rope Cat Scratch Pad Round Horizontal Cats Scratcher Mats Furniture Protector for Floor Carpet Sofa (Black Brown)**YMTWSRY**£10.08**5.0★**▲ 135%**](https://www.amazon.co.uk/dp/B0G1YS38VV) [**Unnosin 3 Packs Cat Scratching Mat Natural Sisal Cat Scratcher 60x40 cm**Unnosin**£16.65**5.0★**▲ 126%**](https://www.amazon.co.uk/dp/B0FPM6CQKB)
**~~View all trending →~~**
## **What buyers say about cat scratching mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**33%
*“Cats love it”*
**Quality-Overall**15%
*“Good quality”*
**Value For Money**9%
*“Overall good value for money and great performance”*
**Scratch Resistance**9%
*“Saves my walls being scratched”*
**Adhesion/Stickiness**5%
*“It sticks well”*
**Size-Overall**5%
*“Perfect size”*
**Strength**3%
*“Good and strong”*
**Ease Of Use**3%
*“Easy to use”*
**Durability**2%
*“Surprisingly super durable”*
**Material Quality**2%
*“Clear plastic so not too noticeable”*
### **What buyers complain about **
**Size-Overall**33%
*“Not fit for purpose”*
**Adhesion/Stickiness**15%
*“Not very strong adhesive”*
**Durability**7%
*“They simply fall apart not even a day after I put them on”*
**Quality-Overall**5%
*“Poor quality”*
**Value For Money**5%
*“Waste of money”*
**Advertised Vs Actual Product**3%
*“Deceptive pictures too”*
**Smell**2%
*“The catnip- which i guess is to entice them into doing so -has no perceivable scent”*
**Thickness**2%
*“The Temu ones were thicker”*
**Color**2%
*“the beige colour I went for is a little more saturated than the photo so it doesnt match my carpets as well as I was hoping for”*
**Strength**2%
*“flimsy as hell”*
### **Top return reasons **
**Size-Overall**45%
**Adhesion/Stickiness**13%
**Quality-Overall**10%
**Color**5%
**Advertised Vs Actual Product**5%
**Strength**4%
**Functionality-Overall**3%
**Durability**3%
**Defective Material/Parts**2%
**Material Quality**2%
## **Common questions**
- **Is cat scratching mat profitable to sell on Amazon United Kingdom?**
- The niche generates £75K/yr across 23 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -26.3%. Flapen's verdict: Skip it (47/100).
- **How competitive is the cat scratching mat niche?**
- 17 brands and 31 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in cat scratching mat?**
- Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Durability. The return rate is 0.6%.
- **When does demand for cat scratching mat peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the cat scratching mat niche?**
- Listings span £4.93–£16.65; the average listing price is £8.95 (sweet spot $15–$100). The average incumbent carries 3,102 reviews — the moat a new listing must climb.
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