---
title: "Trend — cat scratching board - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/cat-scratching-board/trend"
last_updated: "2026-07-31T11:23:17.438Z"
locale: en
meta:
  description: "Niche score 62/100 · £523K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 62/100 · £523K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — cat scratching board - Flapen"
---

# **cat scratching board**

**Worth a look**

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 61Growth 14Conversion 70Competition 80Returns 97Price range 46Avg price 48Brand share 88Review moat 43Quality gap 62

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****47%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****35%**

top-5 click share — an open shelf

**Conversion**

**Good****6.4%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****£523K**

£523K/yr · 687K searches

**Avg price**

**Okay****£11.81**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****£5.02–£23.34**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****2,233.96**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-22.2%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")