---
title: "Cat Scratching Board — £523K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/cat-scratching-board"
last_updated: "2026-07-31T07:20:07.260Z"
locale: en
meta:
description: "Niche score 62/100 · £523K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 62/100 · £523K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cat Scratching Board — £523K/yr Amazon UK Niche (2026) - Flapen"
---
# **cat scratching board**
**Worth a look**
Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 61Growth 14Conversion 70Competition 80Returns 97Price range 46Avg price 48Brand share 88Review moat 43Quality gap 62
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****47%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Conversion**
**Good****6.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****£523K**
£523K/yr · 687K searches
**Avg price**
**Okay****£11.81**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£5.02–£23.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,233.96**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-22.2%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, cat scratching board is a £523K/yr Amazon United Kingdom market (687K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Sep–Dec. Verdict: Worth a look — 62/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cat scratching board market data**
- **Units sold / yr**
- **40K–50K**
- avg 500–750/product
- **Revenue / yr**
- **£472K–£591K**
- units × avg price
- **Conversion rate**
- **6.4%**
- **Avg BSR**
- **#55**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **93%**
- **Out of stock**
- **8.3%**
- **Avg brand age**
- **24 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**36 **▲rising
**Sellers**
**53**
**Top-5 brand share**
**47%**
Top 20: 88%
**Top-5 click share**
**35%**
Top 20: 71%
**Open market**
**48%**
- Coching11% - Conlun11% - TRIXIE10% - Petslucent9% - DYUEE6% - vacvad5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -22.2% search growth over the last 90 days.
30K20KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/cat-scratching-board/trend)
## **Top cat scratching board search terms**
- **cat scratching board**238K/yr-22.4%6.2% conv. - **cat scratching mat**82K/yr-30.6%4.2% conv. - **cardboard cat scratchers**80K/yr-24.7%5.0% conv. - **cat cardboard scratcher**32K/yr-7.1%4.6% conv. - **cat scratcher bed**22K/yr-1.9%1.7% conv. - **cat scratch mat**22K/yr-20.1%5.3% conv. - **cat scratching bed**19K/yr-12.6%1.9% conv. - **cat scratch bed**19K/yr-12.2%1.9% conv. - **scratching board**20K/yr-24.5%5.4% conv. - **cat scratch board**17K/yr-28.4%5.6% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/cat-scratching-board/search-terms)
## **Top cat scratching board products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£16K6%£31K9%£47K12%£63K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cat Scratching Board Durable Scratch Pad Corrugated Cardboard Cat Scratcher for Indoor Cats Heavy Duty Double-Sided Usability Recyclable with Catnip Medium 1 Pack**Coching**£6.86**4.3★24,253 rev](https://www.amazon.co.uk/dp/B07CZZSVZM) [2**TRIXIE Wild Cat Scratching Board Robust Corrugated Cardboard Cat Scratcher with Catnip Satisfies Natural Scratching Instinct & Protects Furniture 41 × 24 × 7 cm**TRIXIE**£7.06**4.4★14,805 rev](https://www.amazon.co.uk/dp/B0160VM4LU) [3**Petslucent Cat Scratching Board - 4PCS Cat Scratcher with Box Large Size Cats Scratching Pad Easy for Cats to Scratch Corrugated Cardboard kitten Scratchers Lounge for Indoor Kitty to Rest and Play**Petslucent**£12.19**4.5★664 rev](https://www.amazon.co.uk/dp/B0CGRDL162) [4**Cat Scratching Board Cats Scratching Pad with Box Reversible Cat Scratcher**DYUEE**£10.33**4.4★81 rev](https://www.amazon.co.uk/dp/B0DS29JH4F) [5**3pk Cat Scratching Mats 50 x 25 cm Natural Sisal cat Scratch Mat**vacvad**£15.79**4.0★124 rev](https://www.amazon.co.uk/dp/B0DMW85S18)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Petslucent Cat Scratching Board Corrugate Cat Scratcher for Indoor Cats Double-Sided Usability Recyclable with Catnip Medium 2 Pack**Petslucent**£7.66**31 rev3mo ago](https://www.amazon.co.uk/dp/B0GWHV8NGN) [**L Shaped Cat Scratcher 64CM Vertical Cat Scratching Pad with Interactive Ball Toy Durable Corrugated Cardboard Cat Scratcher Board for Indoor Cats Furniture Protection**Mot Ycse**£9.02**168 rev5mo ago](https://www.amazon.co.uk/dp/B0GLM4TCQ8) [**Cat Scratching Board Sisal Cat Scratcher Bed 160 Curved Design Solid Beech Wood & Sisal Pad Cats Scratch Board Pet Furniture for All Cats Protecting Furniture Scratching Mat Extra-Large 59x32x16cm**MomTend**£14.74**44 rev6mo ago](https://www.amazon.co.uk/dp/B0GGZWDPC2) [**Amazon Basics Cat Scratch Pad with Box Corrugated Cardboard Cat Scratchers for Indoor Cats Cat Scratcher Cardboard with Color Printing & Catnip FSC-Certified 4-Pack 41.9cm x 25.4cm x 3.8cm Blue**Amazon Basics**£13.81**318 rev9mo ago](https://www.amazon.co.uk/dp/B0DS2S1LFG) [**Ram Sisal Cat Scratch Mat 60cm x 50cm Scratching Mats Anti Slip Scratching Pad**RAM ONLINE**£6.37**82 rev1y ago](https://www.amazon.co.uk/dp/B0FBGR9V49)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Petslucent Cat Scratching Board Corrugate Cat Scratcher for Indoor Cats Double-Sided Usability Recyclable with Catnip Medium 2 Pack**Petslucent**£7.66**4.6★**▲ 366%**](https://www.amazon.co.uk/dp/B0GWHV8NGN) [**L Shaped Cat Scratcher 64CM Vertical Cat Scratching Pad with Interactive Ball Toy Durable Corrugated Cardboard Cat Scratcher Board for Indoor Cats Furniture Protection**Mot Ycse**£9.02**3.8★**▲ 364%**](https://www.amazon.co.uk/dp/B0GLM4TCQ8) [**Cat Scratching Board Sisal Cat Scratcher Bed 160 Curved Design Solid Beech Wood & Sisal Pad Cats Scratch Board Pet Furniture for All Cats Protecting Furniture Scratching Mat Extra-Large 59x32x16cm**MomTend**£14.74**4.3★**▲ 301%**](https://www.amazon.co.uk/dp/B0GGZWDPC2) [**Nobleza 2 Pack Cardoard Cat Scratchers for Indoor Cats 44.5x21x7.2cm**Nobleza**£10.17**4.6★**▲ 44%**](https://www.amazon.co.uk/dp/B0D62WV3Q4) [**Cat Scratching Board Cats Scratching Pad with Box Reversible Cat Scratcher**DYUEE**£10.33**4.4★**▲ 41%**](https://www.amazon.co.uk/dp/B0DS29JH4F)
**~~View all trending →~~**
## **What buyers say about cat scratching board**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**32%
*“Cat approved”*
**Quality-Overall**11%
*“Excellent product”*
**Value For Money**10%
*“Excellent value”*
**Scratch Resistance**8%
*“The scratching performance is strong”*
**Strength**6%
*“Good and strong”*
**Size-Overall**5%
*“True to size”*
**Durability**5%
*“they are surprisingly durable”*
**Assembly/Installation**4%
*“Easy assembly”*
**Ease Of Use**2%
*“Easy to use”*
**Design-Overall**2%
*“Strong design”*
### **What buyers complain about **
**Size-Overall**27%
*“Small cats only”*
**Quality-Overall**7%
*“cheap quality”*
**Durability**7%
*“Does not last”*
**Value For Money**6%
*“Little expensive”*
**Adhesion/Stickiness**5%
*“Not sticky enough”*
**Strength**5%
*“flimsy as hell”*
**Smell**3%
*“Strong chemical smell”*
**Assembly/Installation**3%
*“the Assembly Could Be Better”*
**Advertised Vs Actual Product**2%
*“Deceptive pictures too”*
**Material Quality**1%
*“The items are cheaply made corrugated cardboard”*
### **Top return reasons **
**Size-Overall**46%
**Defective Material/Parts**10%
**Quality-Overall**9%
**Adhesion/Stickiness**5%
**Advertised Vs Actual Product**4%
**Material Quality**3%
**Durability**3%
**Strength**3%
**Assembly/Installation**3%
**Functionality-Overall**2%
## **Common questions**
- **Is cat scratching board profitable to sell on Amazon United Kingdom?**
- The niche generates £523K/yr across 54 tracked products. 2 of 14 products launched in the last 360 days are still selling. 90-day search growth is -22.2%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the cat scratching board niche?**
- 36 brands and 53 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 47% of demand.
- **What do buyers complain about in cat scratching board?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 0.6%.
- **When does demand for cat scratching board peak?**
- Demand peaks in Sep–Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the cat scratching board niche?**
- Listings span £5.02–£23.34; the average listing price is £11.81 (sweet spot $15–$100). The average incumbent carries 2,234 reviews — the moat a new listing must climb.
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