---
title: "Cat Pate — £249K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/cat-pate"
last_updated: "2026-07-31T12:05:07.777Z"
locale: en
meta:
description: "Niche score 54/100 · £249K/yr market. Brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · £249K/yr market. Brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cat Pate — £249K/yr Amazon UK Niche (2026) - Flapen"
---
# **cat pate**
**Worth a look**
Shows low returns (0.0%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Market size 46Growth 24Conversion 95Competition 68Returns 100Price range 54Avg price 37Brand share 13Review moat 64Quality gap 47
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.2%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****939.2**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£2.33–£29.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£249K**
£249K/yr · 195K searches
**Avg price**
**Okay****£10.45**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-1.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, cat pate is a £249K/yr Amazon United Kingdom market (195K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 54/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cat pate market data**
- **Units sold / yr**
- **25K–30K**
- avg 500–750/product
- **Revenue / yr**
- **£261K–£314K**
- units × avg price
- **Conversion rate**
- **12.2%**
- **Avg BSR**
- **#113**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **77%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**154**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 87%
**Open market**
**3%**
- Gourmet56% - by Amazon22% - Scrumbles10% - Edgard & Cooper4% - Purina3% - Infinite Emblems2% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.7% search growth over the last 90 days.
5K3KBlack Friday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/cat-pate/trend)
## **Top cat pate search terms**
- **cat pate**31K/yr-1.0%10.0% conv. - **cat food pate**28K/yr+0.9%9.7% conv. - **gourmet gold cat food**29K/yr-7.7%7.9% conv. - **pate cat food**24K/yr-5.9%7.4% conv. - **gourmet cat food pate**9K/yr-22.4%9.1% conv. - **gourmet gold**8K/yr+27.7%10.5% conv. - **gourmet pate cat food**8K/yr-1.8%9.3% conv. - **cat pate food**9K/yr-31.7%9.3% conv. - **gourmet savoury cake cat food**6K/yr+7.8%12.7% conv. - **gourmet pate**5K/yr+38.3%10.1% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/cat-pate/search-terms)
## **Top cat pate products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£10K8%£20K12%£30K16%£40K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GOURMET Gold Pate Recipes Wet Cat Food 8x85g (Pack of 6)**Gourmet**£18.47**4.7★157 rev](https://www.amazon.co.uk/dp/B09VL8KMN6) [2**by Amazon Wet Cat Food Paté Mixed 100g Pack of 32**by Amazon**£10.15**4.3★5,752 rev](https://www.amazon.co.uk/dp/B08GD94LQC) [3**by Amazon Wet Cat Food Paté with Poultry 100g Pack of 16**by Amazon**£5.03**4.3★3,512 rev](https://www.amazon.co.uk/dp/B08GD8ZSR9) [4**Scrumbles Wet Cat Pate Classic Selection 6 x 80g**Scrumbles**£4.25**4.3★188 rev](https://www.amazon.co.uk/dp/B0DB5S3L4C) [5**GOURMET Gold Pate Ocean Fish Wet Cat Food 85g (Pack of 12)**Gourmet**£6.12**4.6★429 rev](https://www.amazon.co.uk/dp/B00B48ZU34)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Scrumbles Grain Free Wet Cat Pate Pouch Selection 8x85g**Scrumbles**£20.17**20 rev1y ago](https://www.amazon.co.uk/dp/B0FDQLQHM7) [**Edgard & Cooper Wet Cat Food pouches Natural Fresh Meat Pate tins tray - Multipack 85g (Pack of 8) - Tasty nutritious offal Healthy Ingredients Adult indoor and outdoor cats**Edgard & Cooper**£5.86**301 rev1y ago](https://www.amazon.co.uk/dp/B0DVCBD1Y4) [**by Amazon Grain-Free Wet Cat Food - Can - Pate Chicken 12x400g**by Amazon**£8.81**720 rev1y ago](https://www.amazon.co.uk/dp/B0DBLG65W3) [**Scrumbles Wet Cat Pate Classic Selection 6 x 80g**Scrumbles**£4.25**188 rev2y ago](https://www.amazon.co.uk/dp/B0DB5S3L4C) [**Sheba Classics Cat Food Trays Ocean Collection in Terrine 32x85g**Sheba**£11.76**359 rev2y ago](https://www.amazon.co.uk/dp/B0CNQ4CXCG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GOURMET Revelations Mousse Salmon Wet Cat Food 4x57g (Pack of 6)**Gourmet**£10.56**4.7★**▲ 212%**](https://www.amazon.co.uk/dp/B0B9RS1BHM) [**GOURMET Perle Country Medley Mini Fillets in Jelly Wet Cat Food 96x85g**Gourmet**£29.90**4.6★**▲ 144%**](https://www.amazon.co.uk/dp/B06XDMNK7S) [**GOURMET Gold Savoury Cake Meat and Fish Variety Wet Cat Food 8x85g (Pack of 6)**Gourmet**£22.72**4.7★**▲ 84%**](https://www.amazon.co.uk/dp/B071V7RQG8) [**GOURMET Gold Savoury Cake Salmon Wet Cat Food 85g (Pack of 12)**Gourmet**£5.90**4.6★**▲ 66%**](https://www.amazon.co.uk/dp/B017ZLXET0) [**GOURMET Gold Succulent Delights Wet Cat Food 8x85g (Pack of 6)**Gourmet**£19.24**4.8★**▲ 60%**](https://www.amazon.co.uk/dp/B0BRT9FVCZ)
**~~View all trending →~~**
## **What buyers say about cat pate**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**40%
*“Cat approves so”*
**Value For Money**21%
*“Excellent value”*
**Quality-Overall**12%
*“Its quality food”*
**Taste-Overall**7%
*“My cats were loving this food”*
**Flavor**3%
*“Full of flavour”*
**Ease Of Use**2%
*“Easy to open”*
**Soothing/Teething**2%
*“Great for fussy cats”*
**Ease Of Chewing/Swallowing**1%
*“Suitable for cats who have difficulty chewing”*
**Smell**1%
*“It smells fresh, looks appealing, and clearly tastes amazing to her”*
**Texture/Consistency-Overall**1%
*“The texture looks good”*
### **What buyers complain about **
**Smell**14%
*“Strong smell”*
**Quality-Overall**13%
*“Low quality”*
**Value For Money**11%
*“It works out more expensive”*
**Taste-Overall**9%
*“First of all it is more dense which makes it harder to lick-eat”*
**Indigestion**8%
*“the vomiting stopped”*
**Flavor**7%
*“just wish the other flavors were as reasonably priced as the salmon”*
**Hard Feel**6%
*“picking the hard lumps out”*
**Ease Of Chewing/Swallowing**3%
*“Much harder, large pieces, difficult even for me to cut, let alone for cats to chew”*
**Texture/Consistency-Overall**3%
*“Very coarse texture”*
**Size-Overall**2%
*“Size looks small”*
## **Common questions**
- **Is cat pate profitable to sell on Amazon United Kingdom?**
- The niche generates £249K/yr across 35 tracked products. 90-day search growth is -1.7%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the cat pate niche?**
- 8 brands and 154 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in cat pate?**
- Top complaints mined from reviews: Smell, Quality-Overall, Value For Money. The return rate is 0.0%.
- **When does demand for cat pate peak?**
- Demand peaks in Jan–Feb; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the cat pate niche?**
- Listings span £2.33–£29.90; the average listing price is £10.45 (sweet spot $15–$100). The average incumbent carries 939 reviews — the moat a new listing must climb.
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