---
title: "Cat Mate Filters — £29K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/cat-mate-filters"
last_updated: "2026-07-31T08:55:18.125Z"
locale: en
meta:
description: "Niche score 37/100 · £29K/yr market · 17K searches/yr · £9.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · £29K/yr market · 17K searches/yr · £9.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cat Mate Filters — £29K/yr Amazon UK Niche (2026) - Flapen"
---
# **cat mate filters**
**Skip it**
Prices mostly outside the sweet spot ($6.04–$11.27) — this niche doesn't clear our bar today.
Market size 7Growth 53Conversion 99Competition 14Returns 99Price range 0Avg price 27Brand share 5Review moat 25Quality gap 32
**Conversion**
**Incredible****18.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Growth**
**Good****+25.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£9.23**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****4,288.11**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£29K**
£29K/yr · 17K searches
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£6.04–£11.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cat mate filters is a £29K/yr Amazon United Kingdom market (17K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 37/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cat mate filters market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **£28K–£37K**
- units × avg price
- **Conversion rate**
- **18.6%**
- **Avg BSR**
- **#162**
- **Page quality**
- **0%**
- **Prime**
- **78%**
- **Sponsored**
- **89%**
- **Out of stock**
- **2.9%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **209 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **—flat
**Sellers**
**16**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**0%**
- Cat Mate47% - ACMEROTA22% - ANKA20% - Hombella6% - AETPI3% - SAMANIJA2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +25.6% search growth over the last 90 days.
600400Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/cat-mate-filters/trend)
## **Top cat mate filters search terms**
- **cat mate filters**12K/yr+22.7%16.1% conv. - **catmate fountain filters**4K/yr+39.8%17.8% conv. - **cat mate filters for water fountain**1K/yr+10.4%16.8% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/cat-mate-filters/search-terms)
## **Top cat mate filters products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£3K20%£6K30%£9K40%£12K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Replacement Filter Cartridges: Cat Mate and Dog Mate Pet Fountain (2-Pack)**Cat Mate**£6.04**4.7★10,165 rev](https://www.amazon.co.uk/dp/B0025YT83E) [2**ANKA Cat Water Fountain Filters 12 Pack Fountain Replacement Filters for Cat Dog Pet Mete Water Flow 389 Fountain Upgraded Version Pet filters for better Water- Blue**ANKA**£11.27**4.7★1,703 rev](https://www.amazon.co.uk/dp/B08Q2WTJV7) [3**Cat Mate (389) Filter Cartridges for Pet Fountains (6-Pack) Ideal for Soft Water**Cat Mate**£9.86**4.7★10,165 rev](https://www.amazon.co.uk/dp/B073Q3D82W) [4**Acmerota 6 Pack Cat Water Fountain Filters for Drinking Cat Water Filters Pet Filter Cartridges Replacement Filter Replace for Dog Mate for Cat Mate Fountains 335**ACMEROTA**£6.78**4.4★49 rev](https://www.amazon.co.uk/dp/B0CP7QHZHZ) [5**Acmerota 12 Pcs Filter Cartridges Replacement for Cat Mate Filter All for Dog Mate Pet Cat Drinking Water Fountain Filter Cat Water Fountain Filter Compatible for Cat Mate Pet Fountain 335 (Upgrade)**ACMEROTA**£10.24**4.5★114 rev](https://www.amazon.co.uk/dp/B0D31RF4J4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HOMBELLA 3-Stage Pet Water Fountain Filter Cartridges Compatible with Cat Mate Dog Mate & Closer Pets F Fountains | Activated Carbon + Ion Exchange + Fine Mesh | 6/12 / 18 Pack (6)**Hombella**£8.32**22 rev8mo ago](https://www.amazon.co.uk/dp/B0G4HYCSSX) [**12PCS Cat Fountain Filters for Cat Mate Water Fountain Filters for Catit**AETPI**£10.46**7 rev8mo ago](https://www.amazon.co.uk/dp/B0G4C7YHDL) [**Acmerota 12 Pcs Filter Cartridges Replacement for Cat Mate Filter All for Dog Mate Pet Cat Drinking Water Fountain Filter Cat Water Fountain Filter Compatible for Cat Mate Pet Fountain 335 (Upgrade)**ACMEROTA**£10.24**114 rev2y ago](https://www.amazon.co.uk/dp/B0D31RF4J4) [**SAMANIJA 12-Pack filter Cartridges replacements Compatible with Cat Dog Pet Mate Pet Drinking Water Fountains Upgrade**SAMANIJA**£9.92**120 rev2y ago](https://www.amazon.co.uk/dp/B0C373WJ31) [**Acmerota 6 Pack Cat Water Fountain Filters for Drinking Cat Water Filters Pet Filter Cartridges Replacement Filter Replace for Dog Mate for Cat Mate Fountains 335**ACMEROTA**£6.78**49 rev2y ago](https://www.amazon.co.uk/dp/B0CP7QHZHZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Replacement Filter Cartridges: Cat Mate and Dog Mate Pet Fountain (2-Pack)**Cat Mate**£6.04**4.7★**▲ 119%**](https://www.amazon.co.uk/dp/B0025YT83E) [**Acmerota 6 Pack Cat Water Fountain Filters for Drinking Cat Water Filters Pet Filter Cartridges Replacement Filter Replace for Dog Mate for Cat Mate Fountains 335**ACMEROTA**£6.78**4.4★**▲ 94%**](https://www.amazon.co.uk/dp/B0CP7QHZHZ) [**SAMANIJA 12-Pack filter Cartridges replacements Compatible with Cat Dog Pet Mate Pet Drinking Water Fountains Upgrade**SAMANIJA**£9.92**4.1★**▲ 71%**](https://www.amazon.co.uk/dp/B0C373WJ31) [**12PCS Cat Fountain Filters for Cat Mate Water Fountain Filters for Catit**AETPI**£10.46**4.8★**▲ 32%**](https://www.amazon.co.uk/dp/B0G4C7YHDL) [**HOMBELLA 3-Stage Pet Water Fountain Filter Cartridges Compatible with Cat Mate Dog Mate & Closer Pets F Fountains | Activated Carbon + Ion Exchange + Fine Mesh | 6/12 / 18 Pack (6)**Hombella**£8.32**4.7★**— 6%**](https://www.amazon.co.uk/dp/B0G4HYCSSX)
**~~View all trending →~~**
## **What buyers say about cat mate filters**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**28%
*“Good value and work well”*
**Filtration**18%
*“very good filters do the job well”*
**Advertised Vs Actual Product**18%
*“Does the job”*
**Size-Overall**9%
*“PERFECT FIT”*
**Ease Of Cleaning**7%
*“Easy to clean I just rinse it with warm water every couple of days when I change the filter to keep it clean”*
**Water Flow**6%
*“Work perfectly with the cats water fountain”*
**Compatibility-Overall**6%
*“Suitable for Dogmate water fountain”*
**Quality-Overall**3%
*“Good quality”*
**Durability**1%
*“The cartridges are durable”*
**Pet Friendly**1%
*“Happy pet fresh water”*
### **What buyers complain about **
**Filtration**24%
*“scrapping yours purely because of the substandard filters”*
**Contamination**17%
*“each filter was unsealed also”*
**Value For Money**15%
*“A bit pricey”*
**Water Flow**11%
*“Unfortunately these cause the water in the fountain to have a charcoal dust released into it”*
**Advertised Vs Actual Product**7%
*“Misleading advertising”*
**Quality-Overall**7%
*“Not good enough”*
**Jamming/Clogging**6%
*“Not sure they last quite as long before getting clogged”*
**Strength**4%
*“a flimsy product is provided”*
**Smell**4%
*“as I always notice a chemical smell when I replace a new filter”*
### **Top return reasons **
**Advertised Vs Actual Product**37%
**Filtration**24%
**Size-Overall**20%
**Compatibility-Overall**5%
**Ease Of Use**1%
**Defective Material/Parts**1%
**Color**1%
**Functionality-Overall**1%
**Ease Of Cleaning**1%
**Water Flow**1%
## **Common questions**
- **Is cat mate filters profitable to sell on Amazon United Kingdom?**
- The niche generates £29K/yr across 9 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +25.6%. Flapen's verdict: Skip it (37/100).
- **How competitive is the cat mate filters niche?**
- 6 brands and 16 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in cat mate filters?**
- Top complaints mined from reviews: Filtration, Contamination, Value For Money. The return rate is 0.3%.
- **When does demand for cat mate filters peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the cat mate filters niche?**
- Listings span £6.04–£11.27; the average listing price is £9.23 (sweet spot $15–$100). The average incumbent carries 4,288 reviews — the moat a new listing must climb.
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