---
title: "Reviews — cat litter tray - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/cat-litter-tray/reviews"
last_updated: "2026-07-31T07:22:59.432Z"
locale: en
meta:
  description: "Niche score 67/100 · £4.8M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 67/100 · £4.8M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — cat litter tray - Flapen"
---

# **cat litter tray**

**Worth a look**

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 97Growth 23Conversion 54Competition 76Returns 98Price range 26Avg price 95Brand share 75Review moat 45Quality gap 63

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****£4.8M**

£4.8M/yr · 3.8M searches

**Avg price**

**Incredible****£27.70**

avg listing price — sweet spot $15–$100

**Competition**

**Great****39%**

top-5 click share — an open shelf

**Brand share**

**Good****60%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****4.5%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****1,987.86**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****£3.35–£325.25**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-3.6%**

90-day search growth — must beat 0% to launch