---
title: "Cat Litter Tray — £4.8M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/cat-litter-tray"
last_updated: "2026-07-31T09:42:32.965Z"
locale: en
meta:
description: "Niche score 67/100 · £4.8M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 67/100 · £4.8M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cat Litter Tray — £4.8M/yr Amazon UK Niche (2026) - Flapen"
---
# **cat litter tray**
**Worth a look**
Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 97Growth 23Conversion 54Competition 76Returns 98Price range 26Avg price 95Brand share 75Review moat 45Quality gap 63
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****£4.8M**
£4.8M/yr · 3.8M searches
**Avg price**
**Incredible****£27.70**
avg listing price — sweet spot $15–$100
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Brand share**
**Good****60%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****1,987.86**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£3.35–£325.25**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-3.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, cat litter tray is a £4.8M/yr Amazon United Kingdom market (3.8M searches/yr). The top 5 brands hold 60% of demand. Verdict: Worth a look — 67/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cat litter tray market data**
- **Units sold / yr**
- **150K–200K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **£4.2M–£5.5M**
- units × avg price
- **Conversion rate**
- **4.5%**
- **Avg BSR**
- **#43**
- **Page quality**
- **0%**
- **Prime**
- **64%**
- **Sponsored**
- **88%**
- **Out of stock**
- **2.9%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**29 **▼falling
**Sellers**
**108**
**Top-5 brand share**
**60%**
Top 20: 93%
**Top-5 click share**
**39%**
Top 20: 74%
**Open market**
**35%**
- Petface23% - Vivo Technologies18% - Moderna7% - Cat Centre7% - Vivifying6% - Rex & Roxy5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.6% search growth over the last 90 days.
100K60KPrime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/cat-litter-tray/trend)
## **Top cat litter tray search terms**
- **cat litter tray**1.4M/yr-3.8%3.4% conv. - **litter tray**686K/yr+2.1%4.5% conv. - **cat litter box**588K/yr-10.7%1.7% conv. - **litter box**177K/yr+6.2%2.1% conv. - **kitten litter tray**121K/yr+94.2%3.8% conv. - **large cat litter tray**107K/yr-21.8%2.8% conv. - **cat litter tray with lid**68K/yr+6.4%2.2% conv. - **cat litter trays**153K/yr-28.5%1.3% conv. - **enclosed cat litter box**60K/yr-12.7%1.5% conv. - **cat tray**53K/yr-1.3%4.1% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/cat-litter-tray/search-terms)
## **Top cat litter tray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£191K8%£382K12%£573K16%£764K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Petface Cat Litter Tray 42 cm Suitable for All Cats Assorted Colour at Random (Pack of 1)**Petface**£4.09**4.4★3,216 rev](https://www.amazon.co.uk/dp/B076XKNF2V) [2**Cat Litter Tray Box Litter Box Plastic Cat Open Top Litter Tray with Free Scoop Kitten Detachable Rim Easy Cleaning 49 x 38 x 23cm (Grey)**Vivo Technologies**£8.84**4.5★1,914 rev](https://www.amazon.co.uk/dp/B0CM65M1Y3) [3**Petface Hooded Corner Cat Litter Tray Pet Privacy Reduce Odours & Keep Your Home Fresh Scoop Provided 56L x 38W x 46H cm**Petface**£14.61**4.4★3,216 rev](https://www.amazon.co.uk/dp/B07K1SK6MM) [4**Moderna Cat litter Tray Warm Grey 42cm**Moderna**£5.03**4.5★3,824 rev](https://www.amazon.co.uk/dp/B07F2B4LSN) [5**Vivo Technologies Large Cat Litter Box Litter Tray Foldable Litter Box with Lid Scoop Flap Door Slide-Out Tray for Easy Cleaning Large Anti-Splashing Hooded Space Cat Litter Tray**Vivo Technologies**£18.99**4.0★156 rev](https://www.amazon.co.uk/dp/B0DMVVPXCF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Rex & Roxy Cat Litter Tray | Litter Tray With Scoop | Cat Littering Box | Kitten Littering Trays With Open Top Large Trays With Detachable Rim Non Stick Surface Splash Guards | 50x38x24cm (Pink)**Rex & Roxy**£8.68**51 rev4mo ago](https://www.amazon.co.uk/dp/B0GVG2ZSJ6) [**Cat Litter Tray Box Litter Box Plastic Cat Open Top Litter Tray with Free Scoop Kitten Detachable Rim Easy Cleaning 49 x 38 x 23cm (Dark Grey)**Vivo Technologies**£10.33**1,914 rev4mo ago](https://www.amazon.co.uk/dp/B0GRTP5SYC) [**Amazon Basics Tall Open Top Cat Litter Tray Box with High Walls Includes Scoop Easy to Clean White/Grey 51x38x20cm for Bigger Cats and Multi-Cat Households**Amazon Basics**£12.89**456 rev9mo ago](https://www.amazon.co.uk/dp/B0DNPWRKNQ) [**Vivifying Stainless Steel Cat Litter Tray Easy to Clean and Odour-Resistant XL Stainless Steel Cat Litter Box with Scoop for Cats up to 8.2kg (Grey)**Vivifying**£25.74**257 rev1y ago](https://www.amazon.co.uk/dp/B0FJF6MCQX) [**Rex & Roxy Cat Litter Tray | Litter Tray With Scoop | Cat Littering Box | Kitten Littering Trays With Open Top | Large Trays With Detachable Rim | Non Stick Surface | Splash Guards | 35 x 45 x 22cm**Rex & Roxy**£10.81**307 rev1y ago](https://www.amazon.co.uk/dp/B0F1P71PQP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cat Litter Tray Box Litter Box Plastic Cat Open Top Litter Tray with Free Scoop Kitten Detachable Rim Easy Cleaning 49 x 38 x 23cm (Dark Grey)**Vivo Technologies**£10.33**4.5★**▲ 304%**](https://www.amazon.co.uk/dp/B0GRTP5SYC) [**Rex & Roxy Cat Litter Tray | Litter Tray With Scoop | Cat Littering Box | Kitten Littering Trays With Open Top Large Trays With Detachable Rim Non Stick Surface Splash Guards | 50x38x24cm (Pink)**Rex & Roxy**£8.68**4.5★**▲ 198%**](https://www.amazon.co.uk/dp/B0GVG2ZSJ6) [**Petface Cat Litter Tray 42 cm Suitable for All Cats Assorted Colour at Random (Pack of 1)**Petface**£4.09**4.4★**▲ 153%**](https://www.amazon.co.uk/dp/B076XKNF2V) [**Catit Large Hooded Grey Litter Box with Airsift Filter System**Catit**£21.67**4.2★**▲ 92%**](https://www.amazon.co.uk/dp/B001G0FHZG) [**Vivifying Stainless Steel Cat Litter Tray Easy to Clean and Odour-Resistant XL Stainless Steel Cat Litter Box with Scoop for Cats up to 8.2kg (Grey)**Vivifying**£25.74**4.6★**▲ 87%**](https://www.amazon.co.uk/dp/B0FJF6MCQX)
**~~View all trending →~~**
## **What buyers say about cat litter tray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**16%
*“True to size”*
**Ease Of Cleaning**15%
*“Easier to clean”*
**Quality-Overall**14%
*“Good quality, came on time”*
**Value For Money**13%
*“great value for money”*
**Pet Friendly**8%
*“Cat happy”*
**Advertised Vs Actual Product**5%
*“Better Than Expected”*
**Smell**5%
*“No horrible smells”*
**Strength**4%
*“Very sturdy”*
**Ease Of Use**3%
*“Easy to use”*
**Design-Overall**2%
*“Very sturdy design”*
### **What buyers complain about **
**Size-Overall**23%
*“not true size”*
**Leak-Proof**7%
*“Leaking is unbearable”*
**Smell**6%
*“The smell of this stuff is actually horrific”*
**Strength**6%
*“flimsy”*
**Quality-Overall**5%
*“Flimsy build quality”*
**Value For Money**5%
*“a little bit over priced”*
**Ease Of Use**4%
*“fiddly to close/open”*
**Ease Of Cleaning**4%
*“Hard to clean”*
**Advertised Vs Actual Product**2%
*“Item not matching the description”*
**Durability**2%
*“broke as soon as my boyfriend put it together”*
### **Top return reasons **
**Size-Overall**63%
**Defective Material/Parts**6%
**Quality-Overall**4%
**Escape Proof**3%
**Functionality-Overall**2%
**Advertised Vs Actual Product**2%
**Strength**2%
**Smell**2%
**Color**1%
**Ease Of Use**1%
## **Common questions**
- **Is cat litter tray profitable to sell on Amazon United Kingdom?**
- The niche generates £4.8M/yr across 50 tracked products. 4 of 9 products launched in the last 360 days are still selling. 90-day search growth is -3.6%. Flapen's verdict: Worth a look (67/100).
- **How competitive is the cat litter tray niche?**
- 29 brands and 108 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in cat litter tray?**
- Top complaints mined from reviews: Size-Overall, Leak-Proof, Smell. The return rate is 0.3%.
- **When does demand for cat litter tray peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the cat litter tray niche?**
- Listings span £3.35–£325.25; the average listing price is £27.70 (sweet spot $15–$100). The average incumbent carries 1,988 reviews — the moat a new listing must climb.
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