---
title: "Trend — cat hydration - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/cat-hydration/trend"
last_updated: "2026-07-31T10:25:14.837Z"
locale: en
meta:
  description: "Niche score 69/100 · £375K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 69/100 · £375K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — cat hydration - Flapen"
---

# **cat hydration**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 54Growth 97Conversion 95Competition 39Returns 100Price range 69Avg price 77Brand share 15Review moat 85Quality gap 80

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Growth**

**Incredible****+168.1%**

90-day search growth — must beat 0% to launch

**Conversion**

**Incredible****12.4%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Great****304.86**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Great****£15.82**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£3.83–£39.83**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****£375K**

£375K/yr · 191K searches

**Competition**

**Okay****61%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Bad****94%**

top-5 brand share — brand-locked demand

**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")