---
title: "Search terms — cat food - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/cat-food/search-terms"
last_updated: "2026-07-31T13:09:12.716Z"
locale: en
meta:
  description: "Niche score 60/100 · £15.7M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · £15.7M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — cat food - Flapen"
---

# **cat food**

**Worth a look**

Shows a $15.7M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 100Growth 19Conversion 97Competition 77Returns 100Price range 56Avg price 56Brand share 18Review moat 32Quality gap 24

**Market size**

**Incredible****£15.7M**

£15.7M/yr · 7.9M searches

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****15.7%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Avg price**

**Good****£12.67**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£3.14–£29.83**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****3,319.14**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-12.5%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****93%**

top-5 brand share — brand-locked demand