---
title: "Cat Food Tray — £78K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/cat-food-tray"
last_updated: "2026-07-31T10:29:53.024Z"
locale: en
meta:
description: "Niche score 46/100 · £78K/yr market · 50K searches/yr · £13.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £78K/yr market · 50K searches/yr · £13.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cat Food Tray — £78K/yr Amazon UK Niche (2026) - Flapen"
---
# **cat food tray**
**Skip it**
A small market ($78K/yr) — this niche doesn't clear our bar today.
Market size 20Growth 22Conversion 93Competition 41Returns 99Price range 65Avg price 63Brand share 21Review moat 25Quality gap 42
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.5%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£0.56–£41.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****£13.59**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****4,218.3**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-6.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£78K**
£78K/yr · 50K searches
According to Flapen's Amazon United Kingdom niche tracking, cat food tray is a £78K/yr Amazon United Kingdom market (50K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 46/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cat food tray market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **£68K–£82K**
- units × avg price
- **Conversion rate**
- **11.5%**
- **Avg BSR**
- **#123**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **60%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**63**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 100%
**Open market**
**6%**
- Sheba74% - Speedy Panther6% - Conlun5% - OHMO3% - UbiPet3% - by Amazon3% - Open — no brand owns it (3 brands, 6%)
## **Demand**
Weekly Amazon search volume, last 43 weeks — -6.9% search growth over the last 90 days.
1K800Black Friday '25Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/cat-food-tray/trend)
## **Top cat food tray search terms**
- **cat food tray**17K/yr+0.1%1.8% conv. - **sheba trays**7K/yr-0.8%12.7% conv. - **sheba sauce collection**9K/yr-23.7%6.0% conv. - **cat food trays**5K/yr+2.7%6.4% conv. - **sheba sauce**4K/yr-5.1%6.8% conv. - **sheba cat food trays**5K/yr-26.3%10.4% conv. - **sheba sauce lover**3K/yr+5.1%10.6% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/cat-food-tray/search-terms)
## **Top cat food tray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£8K20%£16K30%£24K40%£31K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SHEBA Sauce Lover Cat Food Trays Mixed Collection 32 x 85 g**Sheba**£12.01**4.7★1,040 rev](https://www.amazon.co.uk/dp/B09YML7BGX) [2**SHEBA Select Slices Cat Trays Poultry Collection in Gravy 32 x 85 g**Sheba**£12.16**4.7★418 rev](https://www.amazon.co.uk/dp/B09YMK9FRY) [3**3-In-1 Cat Food And Water Bowl Set Cat Bowls With Stand Double Cat Bowls with Water Dispenser For PetFood And Water Feeder For Small Medium Dogs Cats**Speedy Panther**£9.11**4.4★2,360 rev](https://www.amazon.co.uk/dp/B0C5QSCN2J) [4**Conlun Cat Food Mat 1.2 cm Raised Edges Dog Bowl Mat for Spill Containment BPA-Free Silicone Rubber 100% Waterproof (Grey 48x30cm)**Conlun**£6.71**4.7★1,367 rev](https://www.amazon.co.uk/dp/B0CMZLJ83L) [5**Sheba Classics Cat Food Trays Ocean Collection in Terrine 32x85g**Sheba**£11.76**4.6★359 rev](https://www.amazon.co.uk/dp/B0CNQ4CXCG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Marchul 3 in 1 Cat Bowl Cat Food Bowl Set with Water Dispenser and 2 Stainless Steel Water Bowls 15 Tilted Pet Raised Cat Bowls for Indoor Cats Small or Medium Sized Dogs Grey**Marchul**£10.48**408 rev8mo ago](https://www.amazon.co.uk/dp/B0G2BDF38T) [**96 x 85g Sheba Sauce Lover Adult Wet Cat Food Tray Mixed Selection in Gravy**Sheba**£37.85**3 rev9mo ago](https://www.amazon.co.uk/dp/B0FM4278V4) [**Sheba Sauce Collection Adult Wet Cat Food Pouches Mixed Fish in Gravy 120 x 85g**Sheba**£41.78**25 rev1y ago](https://www.amazon.co.uk/dp/B0FJRYYC4G) [**Cat Food Bundle with Sauce Collection (Poultry and Fish total 24x85 gram) and 1 x 60 gram Chicken Fillet Tray plus UbiPet Lint Roller and Catnip**UbiPet**£20.00**12 rev1y ago](https://www.amazon.co.uk/dp/B0F4XSTQC9) [**Sheba Sauce Lover Wet Cat Food Trays Mixed Selection in Gravy 96 x 85g Tender Meat Rich Sauce Complete Nutrition**Sheba**£36.84**13 rev1y ago](https://www.amazon.co.uk/dp/B0DG9WP9QF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sheba Sauce Lover Cat Tray with Tuna 85 g**Sheba**£0.56**4.7★**▲ 153%**](https://www.amazon.co.uk/dp/B01EWHTR9Q) [**Marchul 3 in 1 Cat Bowl Cat Food Bowl Set with Water Dispenser and 2 Stainless Steel Water Bowls 15 Tilted Pet Raised Cat Bowls for Indoor Cats Small or Medium Sized Dogs Grey**Marchul**£10.48**4.3★**▲ 130%**](https://www.amazon.co.uk/dp/B0G2BDF38T) [**OHMO Silicone Cat Food Mat for Food&Water Bowls 46x25cm Camo Green**OHMO**£5.74**4.6★**▲ 101%**](https://www.amazon.co.uk/dp/B0BCFMC3H8) [**96 x 85g Sheba Sauce Lover Adult Wet Cat Food Tray Mixed Selection in Gravy**Sheba**£37.85**3.5★**▲ 51%**](https://www.amazon.co.uk/dp/B0FM4278V4) [**Sheba Select Slices Cat Trays Poultry Collection in Gravy (4 x 8 x 85 g)**Sheba**£14.10**4.6★**▲ 38%**](https://www.amazon.co.uk/dp/B09YMLN11X)
**~~View all trending →~~**
## **What buyers say about cat food tray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**35%
*“CATS love it”*
**Value For Money**21%
*“Excellent value”*
**Quality-Overall**9%
*“Excellent product”*
**Ease Of Cleaning**6%
*“Easy to clean”*
**Taste-Overall**6%
*“Great tasting for my cat”*
**Flavor**5%
*“Lots of flavours”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Ease Of Use**2%
*“Easy to use”*
**Smell**2%
*“The smell is potent”*
**Size-Overall**2%
*“I really appreciate the convenient portion sizes — no waste and always fresh”*
### **What buyers complain about **
**Size-Overall**13%
*“Portion are tiny”*
**Value For Money**11%
*“makes it poor value”*
**Ease Of Use**9%
*“I don't find the trays as easy to use”*
**Quality-Overall**7%
*“Cat Not liking these in gravy as much as her normal whiskers in jelly bought to try small packets of 50gr for morning Feed cant find 50gr packs in jelly quality looks good just very Fussy Spoilt Bengal Indoor Cat”*
**Smell**6%
*“Smelly”*
**Hard Feel**5%
*“i did find some really hard lumps/bones in it which was a choking hazzard”*
**Water Flow**5%
*“The bottle for water is not great”*
**Ease Of Chewing/Swallowing**4%
*“Much harder, large pieces, difficult even for me to cut, let alone for cats to chew”*
**Ease Of Cleaning**4%
*“Only thing I find getting the silver dishes out to clean them not easy”*
**Material Quality**3%
*“Looks nice,but the plastic is cheap and not durable”*
### **Top return reasons **
**Size-Overall**51%
**Quality-Overall**8%
**Leak-Proof**6%
**Strength**4%
**Functionality-Overall**4%
**Material Quality**3%
**Defective Material/Parts**3%
**Value For Money**3%
**Color**2%
**Shape/Style**2%
## **Common questions**
- **Is cat food tray profitable to sell on Amazon United Kingdom?**
- The niche generates £78K/yr across 20 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.9%. Flapen's verdict: Skip it (46/100).
- **How competitive is the cat food tray niche?**
- 9 brands and 63 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in cat food tray?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Ease Of Use. The return rate is 0.1%.
- **What does it cost to enter the cat food tray niche?**
- Listings span £0.56–£41.78; the average listing price is £13.59 (sweet spot $15–$100). The average incumbent carries 4,218 reviews — the moat a new listing must climb.
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