---
title: "Cat Food Mat — £217K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/cat-food-mat"
last_updated: "2026-07-31T08:56:35.708Z"
locale: en
meta:
description: "Niche score 50/100 · £217K/yr market · 829K searches/yr. Prices mostly outside the sweet spot ($2.64–$9.45) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £217K/yr market · 829K searches/yr. Prices mostly outside the sweet spot ($2.64–$9.45) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cat Food Mat — £217K/yr Amazon UK Niche (2026) - Flapen"
---
# **cat food mat**
**Worth a look**
Shows low returns (0.7%), but prices mostly outside the sweet spot ($2.64–$9.45) keeps it on the watch list.
Market size 42Growth 28Conversion 54Competition 66Returns 96Price range 0Avg price 16Brand share 71Review moat 25Quality gap 53
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£217K**
£217K/yr · 829K searches
**Growth**
**Okay****+2.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****4,326.33**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£5.77**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.64–£9.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, cat food mat is a £217K/yr Amazon United Kingdom market (829K searches/yr). The top 5 brands hold 62% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cat food mat market data**
- **Units sold / yr**
- **30K–40K**
- avg 750–1,000/product
- **Revenue / yr**
- **£173K–£231K**
- units × avg price
- **Conversion rate**
- **4.5%**
- **Avg BSR**
- **#30**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **1.9%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**25 **▼falling
**Sellers**
**32**
**Top-5 brand share**
**62%**
Top 20: 96%
**Top-5 click share**
**46%**
Top 20: 90%
**Open market**
**33%**
- Hubulk17% - Conlun14% - Reopet12% - OHMO12% - Banbury & Co7% - MateeyLife5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.3% search growth over the last 90 days.
20K15KHoliday '24Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/cat-food-mat/trend)
## **Top cat food mat search terms**
- **cat food mat**129K/yr+7.3%4.4% conv. - **dog food mat**102K/yr-2.5%3.0% conv. - **dog bowl mat**83K/yr-1.6%3.0% conv. - **cat mat**63K/yr+1.6%2.2% conv. - **cat feeding mat**57K/yr-1.4%3.4% conv. - **pet food mat**58K/yr-2.0%2.6% conv. - **dog feeding mat**51K/yr+1.5%2.4% conv. - **cat mats for food bowls**50K/yr+9.5%4.9% conv. - **dog mat for bowls**46K/yr-1.9%3.6% conv. - **pet feeding mat**32K/yr+3.6%2.1% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/cat-food-mat/search-terms)
## **Top cat food mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£9K8%£17K12%£26K16%£35K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Reopet Silicone Pet Feeding Mat - Waterproof & Non-Slip Dog Cat Placemat**Reopet**£7.07**4.6★45,708 rev](https://www.amazon.co.uk/dp/B072148P33) [2**Conlun Cat Food Mat 1.2 cm Raised Edges Dog Bowl Mat for Spill Containment BPA-Free Silicone Rubber 100% Waterproof (Beige 48x30cm)**Conlun**£5.60**4.7★1,367 rev](https://www.amazon.co.uk/dp/B0CMZ937RJ) [3**OHMO Silicone Cat Food Mat for Food&Water Bowls 46x25cm Camo Green**OHMO**£5.74**4.6★6,630 rev](https://www.amazon.co.uk/dp/B0BCFMC3H8) [4**Hubulk 100% Waterproof Silicone Pet Feeding Mat with Raised Edge for Food and Water Dog Bowl Mats Cat Bowls Placemat with High Lip Protects Floor for Cats and Dogs (Gray 19L x 12W)**Hubulk**£6.28**4.5★935 rev](https://www.amazon.co.uk/dp/B0DYCZQHMV) [5**Hubulk Dog Feeding Mat 100% Waterproof Food Grade Silicone Pet Food and Water Bowl Placemat Dishwasher High Raised Edge to Prevent Spills Nonslip Tray to Stop Messes on Floor (19x12x0.5 Grey)**Hubulk**£6.19**4.5★14,070 rev](https://www.amazon.co.uk/dp/B01MEHV8YR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Absorbent Pet Food Mat Scalloped Edge Dog Cat Bowl Mat with Rubber Backing Quick-Dry Leather Feeding Mat for Messy Drinkers 30 x 50CM Sage Green**LYBHZDQ**£9.45**22 rev4mo ago](https://www.amazon.co.uk/dp/B0GQSXZG69) [**Cath Kidston Pet Feeding Mat (40 x 28 cm) Waterproof Non-Slip Bowl Mat for Cats & Dogs Protects Against Food & Water Spills Dolly Rose Print**Pet Brands**£3.39**35 rev6mo ago](https://www.amazon.co.uk/dp/B0GH7ZRF37) [**2 Pcs Dog Cat Mats for Food Bowls (48x30CM Grey)**SGYKJ**£5.91**77 rev8mo ago](https://www.amazon.co.uk/dp/B0FMRJSH62) [**Adiwo Bowl Mat for Dog and Cat 100% Waterproof Food Mat with 8MM Raised Edges Premium Silicone with Footprints Pattern Easy to Clean Anti-Slip and Quick Dry Protect Floors (48x30cm Black)**Adiwo**£5.05**87 rev8mo ago](https://www.amazon.co.uk/dp/B0FZJBWW12) [**Hubulk 100% Waterproof Silicone Pet Feeding Mat with Raised Edge for Food and Water Dog Bowl Mats Cat Bowls Placemat with High Lip Protects Floor for Cats and Dogs (Gray 16L x 10W)**Hubulk**£6.46**935 rev1y ago](https://www.amazon.co.uk/dp/B0DYDG17JK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Absorbent Pet Food Mat Scalloped Edge Dog Cat Bowl Mat with Rubber Backing Quick-Dry Leather Feeding Mat for Messy Drinkers 30 x 50CM Sage Green**LYBHZDQ**£9.45**4.9★**▲ 272%**](https://www.amazon.co.uk/dp/B0GQSXZG69) [**Adiwo Bowl Mat for Dog and Cat 100% Waterproof Food Mat with 8MM Raised Edges Premium Silicone with Footprints Pattern Easy to Clean Anti-Slip and Quick Dry Protect Floors (48x30cm Black)**Adiwo**£5.05**4.6★**▲ 140%**](https://www.amazon.co.uk/dp/B0FZJBWW12) [**Cath Kidston Pet Feeding Mat (40 x 28 cm) Waterproof Non-Slip Bowl Mat for Cats & Dogs Protects Against Food & Water Spills Dolly Rose Print**Pet Brands**£3.39**4.5★**▲ 122%**](https://www.amazon.co.uk/dp/B0GH7ZRF37) [**Banbury Luxury Cat Feeding Mat clear**Banbury & Co**£2.64**4.2★**▲ 105%**](https://www.amazon.co.uk/dp/B01ARZD32E) [**QWORK 30x50cm Water Absorbent Pet Feeding Mat Pet Food Bowl Placemat Easy Clean Feeder Mat for Dogs & Cats Anti-Slip Black**QWORK**£5.00**4.4★**▲ 89%**](https://www.amazon.co.uk/dp/B0DV52BFP1)
**~~View all trending →~~**
## **What buyers say about cat food mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**25%
*“Easy clean”*
**Quality-Overall**13%
*“Overall, its a practical and good-quality mat that does exactly what I needed without any fuss”*
**Value For Money**9%
*“well worth buying”*
**Advertised Vs Actual Product**8%
*“Just as advertised”*
**Size-Overall**7%
*“fits bowls perfectly”*
**Grip**5%
*“Good grip”*
**Leak-Proof**4%
*“Great at catching spills”*
**Pet Friendly**3%
*“The cats love it”*
**Design-Overall**2%
*“The design is cute”*
**Color**2%
*“Nice colour”*
### **What buyers complain about **
**Size-Overall**26%
*“Absolutely huge”*
**Thickness**11%
*“Much thinner than I thought”*
**Ease Of Cleaning**7%
*“Arrived dirty”*
**Quality-Overall**7%
*“Cheap rubbish”*
**Leak-Proof**5%
*“catches most drips”*
**Strength**5%
*“a bit flimsy”*
**Material Quality**2%
*“doesnt have a material like texture - the only way I can describe it is like absorbant neoprene”*
**Grip**2%
*“not non-slip”*
**Value For Money**1%
*“Not worth the money at all”*
**Absorbency**1%
*“They dont absorb very much”*
### **Top return reasons **
**Size-Overall**56%
**Quality-Overall**8%
**Color**7%
**Thin**5%
**Material Quality**4%
**Strength**3%
**Thickness**2%
**Functionality-Overall**2%
**Grip**2%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is cat food mat profitable to sell on Amazon United Kingdom?**
- The niche generates £217K/yr across 30 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +2.3%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the cat food mat niche?**
- 25 brands and 32 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in cat food mat?**
- Top complaints mined from reviews: Size-Overall, Thickness, Ease Of Cleaning. The return rate is 0.7%.
- **When does demand for cat food mat peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the cat food mat niche?**
- Listings span £2.64–£9.45; the average listing price is £5.77 (sweet spot $15–$100). The average incumbent carries 4,326 reviews — the moat a new listing must climb.
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