---
title: "Cat Creamy Treats — £517K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/cat-creamy-treats"
last_updated: "2026-07-31T10:40:45.788Z"
locale: en
meta:
description: "Niche score 44/100 · £517K/yr market · 469K searches/yr · £6.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £517K/yr market · 469K searches/yr · £6.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cat Creamy Treats — £517K/yr Amazon UK Niche (2026) - Flapen"
---
# **cat creamy treats**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 61Growth 41Conversion 99Competition 11Returns 100Price range 0Avg price 17Brand share 0Review moat 59Quality gap 35
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****17.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£517K**
£517K/yr · 469K searches
**Review moat**
**Good****1,125.22**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+13.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£6.25**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£0.92–£12.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cat creamy treats is a £517K/yr Amazon United Kingdom market (469K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cat creamy treats market data**
- **Units sold / yr**
- **80K–100K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **£500K–£625K**
- units × avg price
- **Conversion rate**
- **17.6%**
- **Avg BSR**
- **#48**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **78%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**103**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**0%**
- Webbox77% - Catit14% - by Amazon5% - WUNDAPETS5% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +13.2% search growth over the last 90 days.
15K10KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/cat-creamy-treats/trend)
## **Top cat creamy treats search terms**
- **lick e lix for cats**150K/yr+14.0%15.9% conv. - **webbox lick-e-lix cat treats**96K/yr+11.2%10.4% conv. - **cat lick treats**41K/yr+33.7%9.7% conv. - **lik e lix for cats**44K/yr-3.4%15.8% conv. - **licky lix for cats**29K/yr+3.1%14.7% conv. - **cat treats lick-e-licks**21K/yr+27.6%12.1% conv. - **cat yoghurt**17K/yr+38.1%13.7% conv. - **lick e lix**19K/yr+7.5%12.0% conv. - **cat yoghurt treats**16K/yr-21.4%11.1% conv. - **liquid cat food**9K/yr+5.9%0.2% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/cat-creamy-treats/search-terms)
## **Top cat creamy treats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£78K30%£155K45%£233K60%£310K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Webbox Lick-e-Lix Cat Treats Variety Value Pack - Kitten Friendly Grain Free No Artificial Preservatives or Colours (50 Pack)**Webbox**£12.83**4.8★1,508 rev](https://www.amazon.co.uk/dp/B0F3DQLMM7) [2**Webbox Lick-e-lix Cat Food Yoghurt Variety Pack (1 x Salmon 1 x Chicken 1 x Liver Sausage 1 x Cheese & Taurine)**Webbox**£7.77**4.7★2,420 rev](https://www.amazon.co.uk/dp/B07N1P2N5D) [3**Catit Creamy Variety Pack Lickable Cat Treats for Cats & Kittens 15x10g**Catit**£4.59**4.4★1,135 rev](https://www.amazon.co.uk/dp/B0CB1SDYN6) [4**Catit Creamy Variety Pack Lickable Cat Treats for Cats & Kittens 50x10g**Catit**£12.58**4.4★1,135 rev](https://www.amazon.co.uk/dp/B0C64FLJVT) [5**by Amazon Cat Treat - Lickable Snack - Salmon 5x15g 75g**by Amazon**£0.92**4.0★799 rev](https://www.amazon.co.uk/dp/B0D9W67D5R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Webbox Lick-e-Lix Cat Treats Variety Value Pack - Kitten Friendly Grain Free No Artificial Preservatives or Colours (50 Pack)**Webbox**£12.83**1,508 rev1y ago](https://www.amazon.co.uk/dp/B0F3DQLMM7) [**by Amazon Cat Treat - Lickable Snack - Salmon 5x15g 75g**by Amazon**£0.92**799 rev1y ago](https://www.amazon.co.uk/dp/B0D9W67D5R) [**Catit Creamy Variety Pack Lickable Cat Treats for Cats & Kittens 15x10g**Catit**£4.59**1,135 rev3y ago](https://www.amazon.co.uk/dp/B0CB1SDYN6) [**Catit Creamy Variety Pack Lickable Cat Treats for Cats & Kittens 50x10g**Catit**£12.58**1,135 rev3y ago](https://www.amazon.co.uk/dp/B0C64FLJVT) [**Webbox Lick-e-Lix Unique Tasty Cat Treats Box (All Flavours) 5-7 Treats Per Pack Lick-e-Lix Chicken 5 Pack 1 Pack**Webbox**£4.21**29 rev4y ago](https://www.amazon.co.uk/dp/B08FMVRMMY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Catit Creamy Variety Pack Lickable Cat Treats for Cats & Kittens 15x10g**Catit**£4.59**4.4★**▲ 48%**](https://www.amazon.co.uk/dp/B0CB1SDYN6) [**Webbox Lick-e-Lix Unique Tasty Cat Treats Box (All Flavours) 5-7 Treats Per Pack Lick-e-Lix Chicken 5 Pack 1 Pack**Webbox**£4.21**4.5★**▲ 45%**](https://www.amazon.co.uk/dp/B08FMVRMMY) [**by Amazon Cat Treat - Lickable Snack - Salmon 5x15g 75g**by Amazon**£0.92**4.0★**▲ 13%**](https://www.amazon.co.uk/dp/B0D9W67D5R) [**Catit Creamy Variety Pack Lickable Cat Treats for Cats & Kittens 50x10g**Catit**£12.58**4.4★**▲ 11%**](https://www.amazon.co.uk/dp/B0C64FLJVT) [**Webbox Lick-e-Lix Cat Treats Variety Value Pack - Kitten Friendly Grain Free No Artificial Preservatives or Colours (50 Pack)**Webbox**£12.83**4.8★**— 0%**](https://www.amazon.co.uk/dp/B0F3DQLMM7)
**~~View all trending →~~**
## **What buyers say about cat creamy treats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**48%
*“The cats really like these”*
**Value For Money**15%
*“Reasonable price”*
**Taste-Overall**9%
*“Absolutely delicious treat”*
**Flavor**7%
*“Nice selection of flavours”*
**Quality-Overall**5%
*“Good quality cat treats”*
**Ease Of Use**2%
*“are easy to open”*
**Size-Overall**1%
*“The portion sizes are just right”*
**Smell**1%
*“To me, they smell good enough to have on toast”*
**Moist/Dry**1%
*“Its great addition to wet and dry food”*
**Soft Feel**1%
*“creamy”*
### **What buyers complain about **
**Smell**21%
*“Awful smell”*
**Value For Money**18%
*“Overpriced”*
**Texture/Consistency-Overall**7%
*“Consistency very runny”*
**Flavor**7%
*“well most of them as hes not keen about the shrimp flavour”*
**Size-Overall**6%
*“this box is huge”*
**Advertised Vs Actual Product**3%
*“Don't like to describe what the product looked”*
**Taste-Overall**3%
*“You have changed the taste -Yuck”*
**Indigestion**3%
*“Made both my cats vomit and have diarrhoea, they have never been sick with any other lick treats”*
**Adhesion/Stickiness**2%
*“Don't make changes stick to what they like”*
**Strength**2%
*“Runny and unpalatable looking”*
## **Common questions**
- **Is cat creamy treats profitable to sell on Amazon United Kingdom?**
- The niche generates £517K/yr across 9 tracked products. 90-day search growth is +13.2%. Flapen's verdict: Skip it (44/100).
- **How competitive is the cat creamy treats niche?**
- 4 brands and 103 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in cat creamy treats?**
- Top complaints mined from reviews: Smell, Value For Money, Texture/Consistency-Overall. The return rate is 0.0%.
- **When does demand for cat creamy treats peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the cat creamy treats niche?**
- Listings span £0.92–£12.83; the average listing price is £6.25 (sweet spot $15–$100). The average incumbent carries 1,125 reviews — the moat a new listing must climb.
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