---
title: "Cat Cone — £154K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/cat-cone"
last_updated: "2026-07-31T11:20:12.994Z"
locale: en
meta:
description: "Niche score 49/100 · £154K/yr market · 381K searches/yr · £6.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £154K/yr market · 381K searches/yr · £6.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cat Cone — £154K/yr Amazon UK Niche (2026) - Flapen"
---
# **cat cone**
**Skip it**
Prices mostly outside the sweet spot ($3.22–$11.62) — this niche doesn't clear our bar today.
Market size 33Growth 17Conversion 69Competition 70Returns 31Price range 0Avg price 18Brand share 81Review moat 46Quality gap 95
**Quality gap**
**Incredible****4.0★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Great****54%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****6.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****1,874.51**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£154K**
£154K/yr · 381K searches
**Returns**
**Okay****4.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Bad****£6.40**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-15.1%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£3.22–£11.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United Kingdom niche tracking, cat cone is a £154K/yr Amazon United Kingdom market (381K searches/yr). The top 5 brands hold 54% of demand. Verdict: Skip it — 49/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cat cone market data**
- **Units sold / yr**
- **20K–25K**
- avg 250–500/product
- **Revenue / yr**
- **£128K–£160K**
- units × avg price
- **Conversion rate**
- **6.3%**
- **Avg BSR**
- **#31**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **81%**
- **Out of stock**
- **10.1%**
- **Avg brand age**
- **22 months**
- **Avg seller age**
- **205 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**30 **▼falling
**Sellers**
**36**
**Top-5 brand share**
**54%**
Top 20: 93%
**Top-5 click share**
**43%**
Top 20: 82%
**Open market**
**39%**
- Vinuwu14% - THKOFPET13% - Avont10% - Supet9% - YBEATY9% - XIELBIS7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.1% search growth over the last 90 days.
8K6KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/cat-cone/trend)
## **Top cat cone search terms**
- **cat cone**126K/yr-15.8%5.1% conv. - **cat cones to stop licking**51K/yr-13.6%4.1% conv. - **soft cat cone**24K/yr-16.6%3.7% conv. - **cat donut collar**23K/yr-20.8%5.1% conv. - **cat recovery collar**21K/yr-13.1%2.5% conv. - **cat cone collar**22K/yr-13.7%4.2% conv. - **soft cat collar**13K/yr-8.2%1.8% conv. - **soft cone for cats**14K/yr-23.8%3.6% conv. - **cat cone collar soft**12K/yr-11.1%3.9% conv. - **inflatable cat collar**9K/yr-9.6%4.2% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/cat-cone/search-terms)
## **Top cat cone products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£5K6%£9K9%£14K12%£18K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cat Cone Collar Soft Cute Adjustable Waterproof Cat Recovery Collar Anti-Bite Lick Wound Healing Safety Cone For Cats Purple Flower All-Season Style(M)**THKOFPET**£11.57**4.5★1,277 rev](https://www.amazon.co.uk/dp/B0DD32VGQW) [2**Supet Cat Cone Collar Soft to Stop Licking After Surgery Adjustable Soft Cat Recovery Collar for Small Dogs Puppies and Kittens (Blue S)**Supet**£8.57**4.1★1,279 rev](https://www.amazon.co.uk/dp/B0BZVKJGPB) [3**Adjustable Recovery Collar & Cone for Cats - Stops Licking After Surgery**Vinuwu**£6.30**4.2★1,303 rev](https://www.amazon.co.uk/dp/B0DB8F5CF4) [4**YBEATY Cat Cone Collar Soft Adjustable Lightweight Cat Recovery Collar to Stop Licking Protective Cats Neck Cone After Surgery for Small Animal Cats Kittens Puppies After Surgery Grooming**YBEATY**£5.53**4.1★103 rev](https://www.amazon.co.uk/dp/B0FFBGZCQN) [5**Cat Recovery Collar Cat Cone Collar Soft Cute Sun Flower Neck Cone**XIELBIS**£5.28**4.2★157 rev](https://www.amazon.co.uk/dp/B0F7WDDWGR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**1 Pcs Cat Recovery Collar Soft Cute Sun Flower Neck Cat Cones Adjustable Pet Recovery Collar for Cats Dog Rabbit Anti-Bite Lick Suitable for Pet Quicker Healing Post-Surgery**Oneyee**£4.28**5 rev3mo ago](https://www.amazon.co.uk/dp/B0GVXQSN5Z) [**Cat Recovery Collar cat cone soft catcone catcones to stop licking Cute Sunflower Design Adjustable Pet Recovery Collar Adjustable Pet Recovery Collar for Cats Dog Quicker Healing Pet Recovery Cone**KUTKE**£4.07**6 rev4mo ago](https://www.amazon.co.uk/dp/B0GSZL9NJW) [**Avont Soft Mesh Kitten Cone Adjustable Anti-Lick E-Collar (Blue S)**Avont**£8.22**103 rev4mo ago](https://www.amazon.co.uk/dp/B0GC2GMYLH) [**Cat Cone Pet Elizabethan Collar Adjustable Lightweight Anti Lick Bite Pet Cone For Cats Small Dogs Rabbits Grooming Surgery Healing Use(There Are 2 PCS And 3 PCS) (2 White)**ENAESLOT**£5.38**14 rev7mo ago](https://www.amazon.co.uk/dp/B0G66HGPDP) [**Nogeqi Soft Cone for Cats Cute Shark Shape Cat Donut Collar Adjustable Cat E Collar Lightweight Cats Cones to Stop Licking After Surgery for Pets small Dogs Kittes(M)**Nogeqi**£4.74**13 rev8mo ago](https://www.amazon.co.uk/dp/B0FX9TNB45)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**1 Pcs Cat Recovery Collar Soft Cute Sun Flower Neck Cat Cones Adjustable Pet Recovery Collar for Cats Dog Rabbit Anti-Bite Lick Suitable for Pet Quicker Healing Post-Surgery**Oneyee**£4.28**4.6★**▲ 340%**](https://www.amazon.co.uk/dp/B0GVXQSN5Z) [**Cat Recovery Collar cat cone soft catcone catcones to stop licking Cute Sunflower Design Adjustable Pet Recovery Collar Adjustable Pet Recovery Collar for Cats Dog Quicker Healing Pet Recovery Cone**KUTKE**£4.07**3.3★**▲ 248%**](https://www.amazon.co.uk/dp/B0GSZL9NJW) [**Cat Cone Pet Elizabethan Collar Adjustable Lightweight Anti Lick Bite Pet Cone For Cats Small Dogs Rabbits Grooming Surgery Healing Use(There Are 2 PCS And 3 PCS) (2 White)**ENAESLOT**£5.38**2.5★**▲ 180%**](https://www.amazon.co.uk/dp/B0G66HGPDP) [**Avont Soft Mesh Kitten Cone Adjustable Anti-Lick E-Collar (Blue S)**Avont**£8.22**3.9★**▲ 174%**](https://www.amazon.co.uk/dp/B0GC2GMYLH) [**Cat Cone Collar Soft Cute Adjustable Waterproof Cat Recovery Collar Anti-Bite Lick Wound Healing Safety Cone For Cats Pumpkin Orange Flower All-Season Style(M)**THKOFPET**£11.49**4.5★**▲ 104%**](https://www.amazon.co.uk/dp/B0DPFLZS1W)
**~~View all trending →~~**
## **What buyers say about cat cone**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**18%
*“Comfortable and adorable”*
**Soft Feel**13%
*“This is soft and adjustable”*
**Size-Overall**9%
*“Easy fit”*
**Quality-Overall**9%
*“Great quality, super cute cat colllar”*
**Ease Of Use**8%
*“easy to put on”*
**Pet Friendly**7%
*“My cat loves it”*
**Value For Money**4%
*“Well worth it”*
**Advertised Vs Actual Product**4%
*“Better than expected”*
**Collar Quality**4%
*“Protective collar”*
**Ease Of Cleaning**3%
*“It washes well”*
### **What buyers complain about **
**Size-Overall**37%
*“Extremely small”*
**Functionality-Overall**9%
*“Doesnt work”*
**Quality-Overall**7%
*“Bad quality”*
**Ease Of Use**5%
*“It was difficult to put on”*
**Durability**4%
*“Lasted 10 minutes before pulled off”*
**Advertised Vs Actual Product**3%
*“sizes not as described”*
**Escape Proof**3%
*“unfortunately my cat escaped from it within a matter of minutes even though the cords were pulled as tight as they could be without choking him”*
**Moist/Dry**2%
*“Id say wipe it with cleaning wipes rather than water as it doesnt dry like that”*
**Defective Material/Parts**2%
*“Might have been faulty”*
**Water Flow**1%
*“unfortunately when they get wet from water bowls it drips everywhere think was too big for my cat so bought a smaller one which is a lot better”*
### **Top return reasons **
**Size-Overall**79%
**Functionality-Overall**5%
**Escape Proof**3%
**Advertised Vs Actual Product**2%
**Quality-Overall**1%
**Ease Of Use**1%
**Defective Material/Parts**1%
**Compatibility-Overall**1%
**Weight Heavy**1%
**Material Quality**1%
## **Common questions**
- **Is cat cone profitable to sell on Amazon United Kingdom?**
- The niche generates £154K/yr across 43 tracked products. 0 of 18 products launched in the last 360 days are still selling. 90-day search growth is -15.1%. Flapen's verdict: Skip it (49/100).
- **How competitive is the cat cone niche?**
- 30 brands and 36 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 54% of demand.
- **What do buyers complain about in cat cone?**
- Top complaints mined from reviews: Size-Overall, Functionality-Overall, Quality-Overall. The return rate is 4.5%.
- **When does demand for cat cone peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the cat cone niche?**
- Listings span £3.22–£11.62; the average listing price is £6.40 (sweet spot $15–$100). The average incumbent carries 1,875 reviews — the moat a new listing must climb.
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