---
title: "Cat Cage — £109K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/cat-cage"
last_updated: "2026-07-31T14:11:58.665Z"
locale: en
meta:
description: "Niche score 58/100 · £109K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · £109K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cat Cage — £109K/yr Amazon UK Niche (2026) - Flapen"
---
# **cat cage**
**Worth a look**
Shows a sweet-spot price point ($34.80 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 26Growth 55Conversion 17Competition 77Returns 50Price range 73Avg price 95Brand share 83Review moat 44Quality gap 89
**Avg price**
**Incredible****£34.80**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Great****52%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Price range**
**Good****£10.51–£127.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+27.8%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****3.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****2,055.65**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£109K**
£109K/yr · 230K searches
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, cat cage is a £109K/yr Amazon United Kingdom market (230K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 58/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cat cage market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£87K–£104K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#40**
- **Page quality**
- **0%**
- **Prime**
- **65%**
- **Sponsored**
- **86%**
- **Out of stock**
- **30.6%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**37 **▲rising
**Sellers**
**79**
**Top-5 brand share**
**52%**
Top 20: 87%
**Top-5 click share**
**38%**
Top 20: 75%
**Open market**
**42%**
- PawHut19% - ROMANTIC BEAR11% - Cardys10% - Amazon Basics7% - Maxmass6% - Dotala6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +27.8% search growth over the last 90 days.
10K6KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/cat-cage/trend)
## **Top cat cage search terms**
- **cat cage**91K/yr+22.7%1.0% conv. - **cat cages indoor**41K/yr+18.7%0.9% conv. - **cat crate**31K/yr+23.6%1.1% conv. - **kitten cage**15K/yr+80.7%0.9% conv. - **cat cages**13K/yr+18.6%0.2% conv. - **cat crate indoor**12K/yr+30.8%0.9% conv. - **cat cage indoor**8K/yr+43.4%0.7% conv. - **kitten crate**6K/yr+78.9%1.2% conv. - **pet cages for cats**6K/yr+70.5%0.9% conv. - **indoor cat cage**7K/yr+3.1%0.6% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/cat-cage/search-terms)
## **Top cat cage products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£3K6%£7K9%£10K12%£13K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ROMANTIC BEAR Foldable Dog pen Portable cat pen Green S(70 * 55 * 45cm)**ROMANTIC BEAR**£19.81**4.4★1,005 rev](https://www.amazon.co.uk/dp/B0BXN3SKDV) [2**Cardys Small Dog Crate | Puppy Cage and Cat Crate | 2 Doors Easy for Dual Access | Easy Clean Removable Plastic Tray | Strong Folding Metal Training & Travel Crate for Small Dogs 24 inch (24)**Cardys**£20.22**4.6★2,657 rev](https://www.amazon.co.uk/dp/B09P3W3DNT) [3**PawHut Cat Cage Indoor DIY 4 Tier Wire Cat Enclosure with Hammock Ramps Doors Jumping Platforms Detachable Catio Indoor for 1-3 Cats 105 x 70 x 140 cm Black**PawHut**£34.43**3.9★55 rev](https://www.amazon.co.uk/dp/B0DT5TWT3G) [4**Amazon Basics 3-Tier Large Cat Playpen Durable and Pliable cat Cage Box Crate Kennel Black 91 cm L x 56 cm W x 130 cm H**Amazon Basics**£68.64**4.6★15,860 rev](https://www.amazon.co.uk/dp/B07CMY5Y1P) [5**PawHut 70 cm Indoor Cat Cage Steel Cat Enclosure with 2 Doors Black**PawHut**£24.25**4.1★11 rev](https://www.amazon.co.uk/dp/B0GLF7N2CP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PawHut 105 cm Indoor Cat Cage Steel Cat Enclosure with 3 Doors Black**PawHut**£30.57**11 rev5mo ago](https://www.amazon.co.uk/dp/B0GMMGCR53) [**PawHut 70 cm Indoor Cat Cage Steel Cat Enclosure with 2 Doors Black**PawHut**£24.25**11 rev5mo ago](https://www.amazon.co.uk/dp/B0GLF7N2CP) [**Maxmass Large Cat Cage Detachable Metal Wire Cat House with 2 Ramps and Lockable Doors 3-Tier Pet Shelter Enclosure for Small Animals 74 x 47x 110cm**Maxmass**£33.44**8 rev7mo ago](https://www.amazon.co.uk/dp/B0GBWC1XRY) [**Maxmass Large Cat Cage Indoor DIY Cat Enclosure with Hammock Ladders Doors Sky Window Detachable Metal Wire Cat House Pet Shelter Crate Pet Kennel for Small Animal (3-Tier: 74x74x107cm)**Maxmass**£41.92**13 rev10mo ago](https://www.amazon.co.uk/dp/B0FPR2D6VG) [**COSTWAY 3/4 Tier Cat Cage Indoor Large Cats Enclosure with Hammock Ladders Doors 1 Sky Window Detachable Metal Wire Crate Kennel for Small Animal (Black 74 x 74 x 107cm)**COSTWAY**£37.30**40 rev1y ago](https://www.amazon.co.uk/dp/B0DZ6PXH2B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PawHut 70 cm Indoor Cat Cage Steel Cat Enclosure with 2 Doors Black**PawHut**£24.25**4.1★**▲ 231%**](https://www.amazon.co.uk/dp/B0GLF7N2CP) [**Maxmass Large Cat Cage Indoor DIY Cat Enclosure with Hammock Ladders Doors Sky Window Detachable Metal Wire Cat House Pet Shelter Crate Pet Kennel for Small Animal (3-Tier: 74x74x107cm)**Maxmass**£41.92**4.7★**▲ 209%**](https://www.amazon.co.uk/dp/B0FPR2D6VG) [**PawHut 105 cm Indoor Cat Cage Steel Cat Enclosure with 3 Doors Black**PawHut**£30.57**4.1★**▲ 100%**](https://www.amazon.co.uk/dp/B0GMMGCR53) [**Wowsubli Pet Cage Dog Cat Puppy Training Folding Metal Crate Small 24 inch Pet Animal Transport with Solid Tray 2 Doors 4 Locks Black (24 Inch)**wowsubli**£20.50**4.4★**▲ 83%**](https://www.amazon.co.uk/dp/B08FHH27MM) [**PawHut Cat Cage Indoor DIY 4 Tier Wire Cat Enclosure with Hammock Ramps Doors Jumping Platforms Detachable Catio Indoor for 1-3 Cats 105 x 105 x 140 cm Black**PawHut**£40.56**3.9★**▲ 32%**](https://www.amazon.co.uk/dp/B0DT9BJQF2)
**~~View all trending →~~**
## **What buyers say about cat cage**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“Good quality kit”*
**Size-Overall**11%
*“Its fantastic in size for small dog”*
**Value For Money**11%
*“Good price”*
**Strength**11%
*“I agree it is well made”*
**Pet Friendly**10%
*“My cat loves it”*
**Assembly/Installation**6%
*“Easy to assemble”*
**Ease Of Use**6%
*“They are easy to put together”*
**Advertised Vs Actual Product**5%
*“Just what I needed”*
**Weight Light**2%
*“This is such a lovely and lightweight carrier”*
**Durability**2%
*“he never broke”*
### **What buyers complain about **
**Size-Overall**19%
*“Not fit for purpose”*
**Strength**19%
*“a bit flimsy”*
**Quality-Overall**14%
*“Disappointing quality”*
**Durability**7%
*“Broke instantly”*
**Assembly/Installation**5%
*“very difficult to assemble”*
**Escape Proof**4%
*“Doesn't keep cat secure”*
**Ease Of Use**3%
*“Tricky if top loading”*
**Material Quality**3%
*“Cheap, thin material”*
**Instructions/User Manual/Troubleshooting**3%
*“the instruction book didn't make it any easier”*
**Design-Overall**2%
*“Construction is really wobbly”*
### **Top return reasons **
**Size-Overall**70%
**Strength**7%
**Defective Material/Parts**4%
**Quality-Overall**3%
**Escape Proof**3%
**Assembly/Installation**1%
**Functionality-Overall**1%
**Advertised Vs Actual Product**1%
**Material Quality**1%
**Durability**1%
## **Common questions**
- **Is cat cage profitable to sell on Amazon United Kingdom?**
- The niche generates £109K/yr across 51 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +27.8%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the cat cage niche?**
- 37 brands and 79 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 52% of demand.
- **What do buyers complain about in cat cage?**
- Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 3.0%.
- **When does demand for cat cage peak?**
- Demand peaks in May–Jun; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the cat cage niche?**
- Listings span £10.51–£127.39; the average listing price is £34.80 (sweet spot $15–$100). The average incumbent carries 2,056 reviews — the moat a new listing must climb.
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