---
title: "Search terms — cat blanket - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/cat-blanket/search-terms"
last_updated: "2026-07-31T10:28:02.718Z"
locale: en
meta:
  description: "Niche score 58/100 · £134K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · £134K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — cat blanket - Flapen"
---

# **cat blanket**

**Worth a look**

Shows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 30Growth 27Conversion 54Competition 79Returns 92Price range 40Avg price 23Brand share 82Review moat 75Quality gap 80

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****53%**

top-5 brand share — no brand owns this niche

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Competition**

**Great****36%**

top-5 click share — an open shelf

**Review moat**

**Great****496.69**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****4.4%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Okay****£2.79–£22.98**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****£134K**

£134K/yr · 373K searches

**Growth**

**Okay****+1.5%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£8.11**

avg listing price — sweet spot $15–$100

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")