---
title: "Trend — cat bird toy - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/cat-bird-toy/trend"
last_updated: "2026-07-31T11:33:51.969Z"
locale: en
meta:
  description: "Niche score 51/100 · £103K/yr market · 238K searches/yr. Prices mostly outside the sweet spot ($5.45–$14.43) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £103K/yr market · 238K searches/yr. Prices mostly outside the sweet spot ($5.45–$14.43) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — cat bird toy - Flapen"
---

# **cat bird toy**

**Worth a look**

Shows beatable incumbent ratings (3.8★), but prices mostly outside the sweet spot ($5.45–$14.43) keeps it on the watch list.

Market size 25Growth 13Conversion 56Competition 63Returns 82Price range 0Avg price 27Brand share 87Review moat 55Quality gap 97

**Quality gap**

**Incredible****3.8★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Great****48%**

top-5 brand share — no brand owns this niche

**Returns**

**Great****1.6%**

return rate — above 5% kills the launch gate

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****4.7%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****1,300.6**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Okay****£9.24**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****£103K**

£103K/yr · 238K searches

**Growth**

**Bad****-24.6%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****£5.45–£14.43**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0")