---
title: "Trend — bone broth for dogs - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/bone-broth-for-dogs/trend"
last_updated: "2026-07-31T11:33:35.557Z"
locale: en
meta:
  description: "Niche score 61/100 · £226K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · £226K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — bone broth for dogs - Flapen"
---

# **bone broth for dogs**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 43Growth 48Conversion 79Competition 55Returns 100Price range 27Avg price 35Brand share 53Review moat 91Quality gap 80

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****189.88**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Great****8.1%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+18.4%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****£226K**

£226K/yr · 274K searches

**Avg price**

**Okay****£10.19**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****£4.31–£18.87**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")